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eXtension : Integrating Marketing and Education

eXtension : Integrating Marketing and Education. Anne Mims Adrian , PhD eXtension - Auburn University www.slideshare.net /aafromaa twitter.com/ aafromaa Southern Region PLN Conference # PLN11. eXtension. e-Extension. eXtension. Extension. Extension Master Gardner Blog.

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eXtension : Integrating Marketing and Education

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  1. eXtension: Integrating Marketing and Education Anne Mims Adrian, PhDeXtension - Auburn University www.slideshare.net/aafromaa twitter.com/aafromaa Southern Region PLN Conference #PLN11

  2. eXtension

  3. e-Extension

  4. eXtension

  5. Extension

  6. Extension Master Gardner Blog http://blogs.extension.org/mastergardener/

  7. Blog comments from a how-to article

  8. Interested, interesting, not trying be “so important” Facebook Post

  9. Let’s talk poop--waste management

  10. Livestock Poultry Environmental Learning Center

  11. Livestock Poultry Environmental Learning Center Twitter Wikipedia

  12. Livestock Poultry Environmental Learning Center Twitter

  13. #ManureMondayreach is: 12-15,000 people with 26-34,000 impressions

  14. Livestock Poultry Environmental Learning Center Webinars

  15. Livestock Poultry Environmental Learning Center • 52 webinars, 6,317 participants, in 4 years • 50% of producers implemented one or more new practices to protect air or water quality. • In 2010, an estimated averageof $800 value was given for the information provided through webinars and transferred to producers.

  16. Horsequest 1 million + views 2,024 subscribers Ages of viewers 55 - 65 19% 45 - 54 43% 35 – 44 15% Female 61% Male 39%  YouTube

  17. Horsequest e-newsletters 4,550 subscribers 75% made a change that improved horse health 30% made a change that saved an estimated averageof$1,000 Possible economic impact is nearly $1.37 million.

  18. eOrganic 491,937 Views 629 subscribers Bee Health 166,318 views 589 subscribers YouTube

  19. 56% of Ask an Expert users are NEW to Cooperative Extension. Ask an Expert They believeeXtension answersare trustedand unbiased.

  20. Google Adwords • Non profit status withGoogle • Received $10,000 worth of Google Adwords • Facebook Ads • Starting with blueberries New eXtension’s efforts

  21. eXtension’sStrategic Roadmap

  22. Learning Networks • CoPs and customers engage in active learning and dialogue.

  23. Curation • Process of network learning, adding context to content by categorizing, sense-making, comment and/or remixing.

  24. How can we tap our networks to supplement and enhance our own content? How can we gain the trust that fosters future collaboration and information sharing? Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT

  25. eXtension: Cooperative Extension’s 21st Century Network http://create.extension.org/sites/default/files/eXtension_summary_0.pdf 2011 - 2014 eXtension Strategic Roadmap http://create.extension.org/sites/default/files/FINAL%202011-2014%20Strategic%20Roadmap%206-3-2011_3.pdf Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT References and Resources

  26. http://www.flickr.com/photos/manure/4931648783/ http://www.flickr.com/photos/manure/4931648783/ http://www.flickr.com/photos/aafromaa/4476928956/ http://www.flickr.com/photos/officialgdc/4944532949/in/photostream/ Photo Credits

  27. eXtension: Integrating Marketing and Education Anne Mims Adrian, PhDaadrian@extension.org www.slideshare.net/aafromaa twitter.com/aafromaa Southern Region PLN Conference #PLN11

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