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PAD 025 Introduction to Business Environment. A new product with next year’s promotion plan. Chan Kam Chun (PAD08373) Yip Ming Fung (PAD08402) Lau Nga Man (PAD08375) To Ngai Chun (PAD08201) Lo Chun Man (PAD08184) Kwok Ho Sing (PAD08195). Flow. Company Profile Structure New Product

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pad 025 introduction to business environment
PAD 025Introduction to Business Environment

A new product with next year’s promotion plan

Chan Kam Chun (PAD08373)

Yip Ming Fung (PAD08402)

Lau Nga Man (PAD08375)To Ngai Chun (PAD08201)

Lo Chun Man (PAD08184)

Kwok Ho Sing (PAD08195)

slide2
Flow
  • Company Profile
  • Structure
  • New Product
  • Research and Development
  • Competitive advantage
  • Marketing research
  • Business environment
  • Promotion plan
  • Customer service
  • Warehouse
  • Operation performance
  • Monitoring and evaluation
  • Future development prospects
company profile
Company profile

Name : Grace Company Ltd.

Headquarters : Hong Kong, China

Sector : Retail cosmetics and beauty services

Product : Magic Liquid (perfume)

Address : Cheung Sha Wan

Phone no. : 23232323

Office hour : 10 a.m. – 6 p.m.

Email : admin@grace.com

Website : http://grace.justoshare.com

nature of business
Nature of business

Magic Liquid Production

structure
Structure

Grace Company Limited

CEO

(Kwok Ho Sing)

Accounting

(To Ngai Chun)

Warehouseman

(Yip Ming Fung)

Research and Development

(Lo Chun Man)

Customer Service

(Lau Nga Man)

Marketing Department

Marketing Research

(Chan Kam Chun)

Promotion

(Kwok Ho Sing)

Publish Relations

(Lau Nga Man)

product
Product

Magic Liquid

Female

Duration ~5hours

Feature Refreshing (提神)

Anthelmintic action (驅蟲)

Deodorant (防臭) Anti Seasickness (防舟車暈浪)

Antipruritic (止癢)

Sterilization (滅菌)

Smelled of flowers (花香)

Male

research and development
Research and Development
  • Research
    • Natural ingredients
    • Various feature
    • Smell duration
  • Development (with Chinese University of Hong Kong)
    • Find out more useful essence from plants
    • Refine these essence
    • Investigate endurance
    • Government approvable
competitive advantages
Competitive advantages

More feature and portability than other similar product

slide9

Marketing research

The customer can buy the product between $20-140

The average is around $55

About 70% will try our product

promotion plan
Promotion Plan
  • Business Environment (Internal and External)
  • Segmentation (Hong Kong)
  • Target customer(18–40 years old)
  • Positioning (Beauty services)
  • 4P
    • Product (Magic Liquid)
    • Price ($50)
    • Place (Watsons, Mannings, Drugstore, Personal Care Store)
    • Promotion (Exhibition, Sales, Advertisement)
  • Monitoring and evaluation
slide11

Segmentation

Target customer

Age: Between 18-40

Income: Higher and middle income group

business environment internal
Business environment (Internal)

How the “Customers” affects our company :

  • Customers are powerful
    • Our income depend on the customers
  • Trend will raise our company's income
    • Nowadays, more people pay attention to their appearance. Our product’s functions, such as Refreshing, Antipruritic, Sterilization can help them to be more attractive.
promotion plan exhibition
Promotion Plan (Exhibition)
  • Activities
    • Held exhibition in different location
    • To sponsor some artists or public welfare activities
    • Customer can buy the products with preferential price
    • Give our samples and information of our product at the downtown area
  • Purpose
    • Let more people know this new product is existed
    • Increase their desire to purchase
    • Build up our brand
    • Let more people know our product’s features
  • Activities
      • Internet questionnaire to take our product sample
    • Watsons, Mannings, Drugstore can add $5 to exchange our product sample
  • Purpose
    • Let more people know this new product is existed
    • Build up our brand
    • Explore customers response about our product
    • Whether our products have the market
slide14

Promotion Plan (Advertisement)

  • Advertisement
    • Advertisement on Headline daily (Quarter Page)
    • Post our poster at the Watsons, Mannings, Drugstore
    • Yahoo online advertisement
    • Advertisement on Road show frequently
  • Purpose
    • Attract people
    • Let more people know our product’s features
slide15

Promotion Plan (Sales)

  • Sales
    • Rent a corner to show our products at Watsons, Mannings, Drugstore, Sasa Beauty, Bonjour
    • Use pinky and blue color to design the corner because we have woman and man line
    • Use promoter to introduce and sale our product in supermarket
  • Purpose
    • Build up our brand
    • Develop product awareness
    • Raise the sales of magic liquid
slide16

Promotion Plan (Sales)

  • Drawing
    • When buy our product, they can have a draw
    • Join as member and login to our website, enter the
    • code and location of shop to have a draw
      • 1st prize (2people) two plane ticket to Tai Wan - 4days
      • 2nd prize (5people) NDSL
      • 3rd prize (20 people ) $300 shopping coupon
  • Purpose
    • Let more people know our product deeply
    • Develop product awareness
    • Raise the sales of magic liquid
slide17

Action Plan

  • January
    • Internet questionnaire and send sample
    • Contact with SaSa tosend sample
  • February
    • Find model, exhibition, contact with people who relevant to the
    • exhibition, contact the head of the exhibition place
  • Mid-February
    • Advertisement, contact with the advertising department
  • March
    • Put promoter to the shops
    • Contact Watsons, Mannings, Drugstore, Personal Care Store and put our products in those shops
customer service
Customer service
  • Friendly to our customer
  • Ways to collect customer opinions
    • Questionnaire
    • Phone Call
  • Deal with complaints
  • Understand customer’s want
  • Contact with other departments toresponse the customer’s ideas
warehouse
Warehouse
  • Receiving, storage, inspection, inventory and distribution of Magic Liquid
  • Preparation of purchase orders and keep a record of purchases
  • Management of the goods warehousing and storage, and write down the relevant records
  • Contact with the shop, to arrange transmission of goods
  • Stock monitor and ensure stability of the goods
  • Keep warehouse clean and tidy
operation performance
Operation performance

Cash from boss: $3000000

First year: -$557350

We will get profit at second year first quarter

monitoring and evaluation
Monitoring and evaluation

Establish Standards

(45000 sales volume)

Does match standards?

Adjust Standards

- Set down the sales volume

- Reduce the price

- Improve our product

Continue Current Activities

- Produce more product

- Various series

future development prospects
Future development prospects
  • Magic Liquid will still be the base of the product
  • Reduce the unnecessary
  • More advertisement strategy
  • Produce more Smell (eg. fruit)
  • Produce different volume of product (eg. family use)
  • Produce different series of product (eg. Analgesia, Hidroschesis)