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Ethernet To The Home. Ethernet To The Home. ETTH is aimed at serving residential and SMB customers located in Multi Dwelling Unit with Ethernet connectivity at a competitive price point and operating costs when compared to other fiber to the building option. Always on connection

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Ethernet to the home1
Ethernet To The Home

ETTH is aimed at serving residential and SMB customers located in Multi Dwelling Unit with Ethernet connectivity at a competitive price point and operating costs when compared to other fiber to the building option

Always on connection

Fixed monthly cost (EU$ 50/month)

Two-way communication

The greatest potential: 100 Mbps

The cheapest: GE over fiber


Business proposition market overview
Business PropositionMarket Overview

WHAT

  • ETTH for residential, SOHO and SMB

  • Located in MxU

  • Always on 10/100 Mbps Ethernet connectivity

  • Companies, having gained the right to use conduits and fibers owned by parent companies, which have digging permits

  • Multi-utilities (Gas, Water, Power) operating in major Cities, who own the land where the cables are laid

  • > 60 cities in Europe have seen multiple operators deploying new metro networks

  • lighting dark fiber in metropolitan area networks (MANs)

  • delivering Ethernet connections to newer buildings

  • wiring building

  • offering Ethernet, vast amounts of cheap bandwidth when compared with DSL, cable, and wireless.

WHO

HOW


Ethernet price trend
Ethernet Price Trend

Ethernet Price Trend – Source Dell’Oro


Cost of delivery bandwidth

10000

SONET

ATM

GE

1000

Megabit/Port/Month/US$

100

10

1998

1999

2000

2001

2002

2003

2004

2005

Year

Cost of delivery bandwidth

SOURCE: BCR Sept, 2000 by Peter Sevcik, NetForecast, Waltham, MA 


Benefits customers owners and content providers

Dataquest

BenefitsCustomers, Owners and Content Providers

Value to the Consumers

High-speed access at the “first mile”

Always-on services (no slow dial, time-based billing)

Voice for “flat fee” model

Value to the Property Owners

Increased value of the property

Only one cable infrastructure to maintain

Property automation possible

Walk Away

1 or 10 GE on Metro Fiber Rings

Walk Away

E-commerce

Communications/collaboration

Customer relationship management

Finance/accounting

Education/training

Human resources

Value for Content Partners

Broadband content distribution

Stimulate local content partners with niche exclusivity

Marketing possibilities on start page

Customer information access

Video and Internet Integration


Internet home solutions
Internet Home Solutions

Commerce

Family Management

Communications

Home Control and Security

Shared Devices

Entertainment

Internet Access


Next generation man

Traditional Telco network

Voice-oriented connectivity

SONET

CSU/DSUs

CSU/DSUs

Routers

Routers

Dataquest

Ethernet LAN

ATM

Switch

PREDICTS2000

ATM

Switch

Ethernet LAN

MUX

MUX

Telco Central Office

Telco Central Office

Next-generation IP over fiber network

using Ethernet and derivatives

up to gigabit speeds

TELECOM

Gig WAN Router

Edge Switch

Gig WAN Router

Edge Switch

Ethernet LAN

Ethernet LAN

Next-Generation MAN

8


Network architecture overview
Network Architecture Overview

Central Office

GSR

Internet

Local Content

Providers

Cisco 12000 Internet Routers

Distribution layer

Catalyst 6500

Access layer

3500-XL with LX/LH, ZX

GBICs

Gigabit Ethernet Links, SX, LX/LH, ZX on

Metro Fiber Rings

Residential

CPE

10/100 Mbps to

each apartment

SOHO & SME

CPE 10/100 Mbps

Walk Away

Catalyst 3500 XL in the basement


Single house
Single house

Set Top Box with 2

SCART connections

for the TV and VCR

10/100 Mbit/s

300 kbit/s per household per Internet Access

Residential CPE

Star topology

Access Layer Switches

Catalyst 4006, Layer3 card

Port density per 4006: 192, 1 GE

Dedicated Ethernet ports

TV Ethernet

Internet Access

2xSTM-1 (1000 users)

Distribution Switch

Catalyst 4006, Layer3 card

Internet

Cisco 12000 Internet Routers or 7200

Service Network

Service Network

Internet-VLAN

TV-VLAN

Local Content

ImagicTV

DHCP Server

Server


Double rings architecture
Double Rings Architecture

GSR12000 Internet Routers

Long Haul

GBE ring

2nd level

DPT

Metro/Regional

GBE ring

1st level

(POS or DPT)

6509

Cisco 3512

GBE ring

2nd level

DPT

Cisco 3512

GBE ring

2nd level

DPT

Cisco 3512

Cisco 3512

Cisco 3512

Cisco 3512

Cisco 3512

Cisco 3512

Cisco 3512

Cisco 3512


Design requirements
Design Requirements

  • Density of subscribers per metro area

  • Deployment of content rich application such as video and voice

  • High bandwith requirements

  • Quality of Service

  • Security

  • Ease of Network Deployment and Upgrade

  • Cost of Network Equipment

  • Subscriber Authentication, Access Control and Billing

  • High-Speed Link Failover Converge Time

  • Use of Existing Cable Infrastructure

  • Interface to Regional Telco Network and Internet


Solution benefits
Solution Benefits

  • Cost Effectiveness

  • New Revenue Streams

  • High Performance

  • Ease of Deployment

  • Investment Protection


In building connectivity
In-building connectivity

  • 1. New UTP CAT-5 within the building

    Drawback: no space for extra cable in the existing buildings, longest reach is 100 meters 802.3

  • 2. New multi/mono mode fiber

    Drawback: current issue with the copper based Ethernet 10/100 Mbps on Catalyst3500XL; E/O converters are required adding 200$/user

  • 3. Existing telephone copper pairs with VDSL

    Drawback: deregulation issues, normally owned by the incumbent

  • 4. 802.11 W-LAN coverage

    Drawback: requires frequencies and it has speed limits (11 Mbit/s per cell)

  • 5. MATV coax cabling with DOCSIS


Full optical in building wiring

Cisco Products: coming with next Cat 3500XL-3

Full Optical in building wiring

Benefits

Simple to deploy

Flexible, it can fit well within the MDU and in the apartment

No FEXT/NEXT issues

Future-proof, easy upgrade to GE access

Unlimited bandwith

Quick user activation

Today: uses o/e converters


Copper alternative lre
Copper alternative: LRE

  • Enables the use of Ethernet over existing, unconditioned, telephone-grade wire

  • Enables Ethernet to coexist with “plain old telephone service” (POTS), Integrated Services Digital Network (ISDN) or PBX signaling services

  • Uses newest DSL coding and digital modulation techniques with Ethernet

  • Provides a point-to-point transmission that can deliver a symmetrical, full-duplex, data rate of up to 15 Mbps

  • LRE products are simple to install and interface with any existing Ethernet solution


Professional soho sme cpe
Professional, SOHO & SME CPE

  • Cisco 1605: providing Low end routing capabilities. The Cisco 1605 R router provides a 10BaseT and an AUI port on the first Ethernet interface and a 10BaseT port on the second Ethernet interface.

  • Cisco 1751: The one-port Ethernet WIC (WIC-1ENET) offers customers the option of an additional Ethernet port, allowing broadband Internet access or deployment of a perimeter LAN or demilitarized zone (DMZ). VoIP port availability.

  • Cisco 2611: providing entry level routing capabilities with two Ethernet ports.VoIP port availability.

  • Cisco 2621:providing entry level routing with two 10/100 Mbps auto-sensing Ethernet Port. VoIP port availability.

  • Cisco 806: as low cost ethernet-to-ethernet IOS router but it won't include VoIPproviding. You can combine it with Komodo to enable Voice support.

  • Non CPE, a customer Desktop/Server, or a customer LAN, can be directly connected to the E/FE 10/100 port.

New

New


Cisco solution benefits
Cisco Solution Benefits

Security

Quality of Services

Multicast Media Support

Subscriber Auhentication, Access Control and Billing

Link Resiliency

Node Scalability

Intelligent Network Services Benefits


Residential voice

A must to have….but not a business driver

Residential Voice

  • Access Zone: RAS functions

  • Application Zone: Handles Residential Services

  • Infrastructure Zone: Handles PSTN interface, Directory Gatekeeper (if needed), etc

Access Zone

Application Zone

Infrastructure Zone

NetSpeak

Media Server

NetSpeak Route

Server

Billing & Management

Servers

PSTN

Cisco GK

V

Cisco GK

NetSpeak

Residential GK

Packet Network

Call Control

and Signaling


Typical customer video bundle
Typical Customer Video Bundle

  • Video services are packaged into bundles…

    • Broadcast Video

      • ~100 channel line-up, basic + premium tiers

    • Electronic Program Guide (EPG)

    • Web on TV and Interactive Video Enhancements

    • VOD, Pay-Per-View

    • Streaming Media Services

    • Ad Insertion

    • Personalized TV Capabilities

      • Rapidly becoming part of the bundle

    • …which in turn become part of overall service bundles including voice, video and data