2012-13

1. 2012-13 Strategic Plan

2. Our Mission The Mission of the ARIZONA CONCRETE PROMOTION COUNCIL is: To promote and increase the use of concrete products in the state of Arizona through technical promotion, education and monitoring pertinent legislation as it pertains to our industry.

3. Strategic Plan Vision 1 – 2 Yrs • Start – Up Model (2012 – 2013) • ACPC is a recognized resource for concrete technology in Arizona. • Establish Agency/Specifier contacts and develop relationships • As an affiliate of the National Ready Mix Concrete Association (NRMCA), members will be informed of national trends, standards, legislation and training. • As an ACPA Frontier Chapter we can engage ADOT and local/regional DOT’s and Airport Authorities in technical discussions to advance the use of concrete.

4. Strategic Plan Vision 1 – 2 Yrs • ACPC promotes concrete as the “Preferred Product of Choice” in specified target market segments. • Ready Mix-Market Segments • Parking Areas • Pervious Concrete • Streets and Local Roads • Residential & Light Commercial Construction • Cement Focused Market Segments • Mainline Highway Paving • Airport Paving • Contractor Council

5. Strategic Plan Vision 1 – 2 Yrs • Ready Mix Segments • Parking Areas • Pervious Concrete • Streets and Local Roads • Residential/Light • Commercial Const. • Associates/Affiliates • Cement Segments • Mainline Highway Paving • Airport Paving • Associates/Affiliates Contractor Council Associates/Affiliates

6. Since Our Launch • ACPC is solely dedicated to promoting concrete. (Only entity in AZ) • Pursuing NRMCA State Affiliate Status • Pursuing ACPA Frontier Chapter Status • Membership is steadily growing through grassroots efforts.

7. Strategic Plan Contradictions Contradictions: What could keep us from attaining our objectives? • Funding inadequacies • Diluted Strategies • Diluted Support – Lack of Participation • Fear / Doubt • Continued downturn in economic conditions • Inadequate Metrics • Leadership shortfall • Non-focused market approach to promotion

8. Strategic Plan Commitments What are we committed to now: • Funding (Initial structure for start-up may have to be revisited once operational committees and actions are implemented.) • Start Up Model (Current): Build-Out Model (Near Future (2-5 years)) • Development Strategy for Membership and Growth • Development Committee Structure

9. Strategic Plan Commitments What are we committed to now: • Initial Target Market Segments for Committee Structure: • Ready Mixed Focused Concrete Market Segments • Parking Areas, Pervious Concrete, Streets and Local Roads, Residential/Light Commercial Construction • Cement Focused Market Segments • Mainline Highway and Airport Paving • Creation of Contractor Council • Creation of Membership Development Committee

10. Strategic Plan Commitments What are we committed to now: • Geographic Areas of Focus • Northern AZ and Southern AZ • Engaging NRMCA / ACPA for technical and promotion support • ACPA Frontier Chapter will require additional funding from cement side membership. $10,000 fee to be split by member cement companies. • No mention of NRMCA affiliation cost

11. Strategic Plan Implementation Implementation and Phasing • Funding (is current model suitable for rapid growth .. probably not) • Future selection of Executive Director or Association Industry Spokesperson (Technical background with possible P.E.) • Board Organization – (Once fully operational Board is established Org Chart may require revisiting.)

12. Strategic Plan Implementation Implementation and Phasing • Industry Personnel - (Promotional and Technical experts required from membership) • Development of the Programs – Technical experts and Committee Chairs to develop content for programs based on existing NRMCA /ACPA/PCA/AZMG/NCMA programs • Identify Initial Target Audiences – Based on selected ROI target markets.

13. Strategic Plan Implementation Implementation and Phasing • Growth of Membership – (Focus on producer, contractor, associate mix) • Develop value proposition to attract potential members for each category.

14. Strategic Plan Established Goals Established Goals: • Increased/Growing Membership • Participation by all member companies based on interest in market segment promotion • Defined Value Propositions for all membership categories. • Executive Director/Industry Spokesperson selection in year 2013/2014 • Based on position description determined by permanent Board of Directors established in 2013

15. Strategic Plan Established Goals Established Goals: • Increase Market Share for concrete and concrete products in AZ • % goal to be determined by Board of Directors 2013 • Create Product Demand through Mission.

16. Strategic Plan Results Results Short-term 2-3 yrs – What should we expect to have accomplished? • Steady/solid membership growth • Established Relationships with: • Agency – Specifiers – Industry – Legislative • Refined Target Markets and Campaigns based on existing NRMCA / ACPA / Industry supported promotion programs • Identify and secure Executive Director or Industry Spokesperson as per 2013 ACPC Board direction. • Adoption of permanent dues structure will determine timeline for addition of staff members

17. Strategic Plan Results Results Short-term 2-3 yrs – What should we expect to have accomplished? • Metrics – ( Focused on segments that provide greatest Return on Investment) • Identified Industry Experts -- (company personnel) operating within ACPC/industry association promotion parameters. • Measured “Preferred Product” Successes • Notable Projects • Project Profiles • Contractor Technical Training Programs

18. Strategic Plan Committee Action Committee Action Objectives (Short term 2013 and up to years 2-3): • Establish the following committees beginning in January of 2013 for immediate implementation of actionable objectives as defined:

19. Strategic Plan Committee Action Streets and Local Roads Committee: • Establish SLR Committee based on NRMCA promotion parameters • Selection of Committee Co-Chairs • Potentially identified Jeff Bradford • Identify additional Co-Chair candidate • Training of local promotion personnel re: NRMCA/ACPA SLR promotion plans • Execute two workshops/promotional seminars by 3rd Quarter 2013 • One in Phoenix and one in Tucson

20. Strategic Plan Committee Action Parking Area Committee: • Establish Parking Area Committee based on NRMCA Parking Area promotion parameters • Selection of Committee Co-Chairs • Potentially identified Dave McElvain • Identify Committee Co-Chair candidate • Training of local promotion personnel re: NRMCA Parking Area promotion plans • Execute two workshops/promotional seminars by 3rd Quarter 2013 • One in Phoenix and one in Tucson

21. Strategic Plan Committee Action Pervious Concrete Committee: • Establish Pervious Concrete Committee based on NRMCA Pervious Concrete promotion parameters • Selection of Committee Co-Chairs • Identified Tom Romero (CP) and Mike Kohout (CX) • Training of local promotion personnel re: NRMCA Pervious Concrete promotion plans • Execute two workshops/promotional seminars by 3rd Quarter 2013 • One in Phoenix and one in Tucson

22. Strategic Plan Committee Action Residential/Light Commercial Concrete Construction Committee: • Establish Residential/Light Commercial Construction Committee based on industry promotion parameters • Selection of Committee Co-Chair candidates • Identified Greg Dorsch (BASF) • Identify committee Co-Chair candidate • Training of local promotion personnel re: Residential/Light Commercial promotion plans of PCA/NRMCA/Masonry Guild/NCMA in ICF, Tilt-Up, and Masonry construction applications

23. Strategic Plan Committee Action Residential/Commercial Concrete Construction Committee: • Create AIA presentation for CEU’s for applicable market segments. • Execute two workshops/promotional seminars by 3rd Quarter 2013 • One in Phoenix and one in Tucson

24. Strategic Plan Committee Action Mainline Paving Committee (Highways and Airports) • Establish Mainline Paving Committee based on ACPA promotion parameters • Selection of Committee Co-Chairs • Identify Committee Co-Chair candidates • Execute ACPA National Frontier Status • Funding requires $10,000 ACPA AZ Frontier Chapter fee to be split by cement industry membership

25. Strategic Plan Committee Action Mainline Paving Committee (Highways and Airports) • Engage ADOT in Concrete Promotional Seminar/Workshop by 4th Quarter 2013 • Develop FAA Airport Paving Workshop for 2014 implementation in AZ

26. Strategic Plan Committee Action Contractor Council • Establish Contractor Council to develop training, certification, safety and other programs specific to the concrete construction industry. • Selection of Committee Co-Chair candidates • Identify committee Co-Chair candidates • Develop and implement targeted contractor program plans for selected segments. 2013 • Recruit contractor membership through implementation of plans in conjunction with Membership Development Committee.

27. Strategic Plan Committee Action Membership Development Committee: • Establish Membership Development Committee based on existing target membership classifications • Selection of Committee Chair • Identified John Grogan (Clements Agency) • Identify potential Co-Chair candidate. • Develop value propositions for each membership classification. 2013 • Develop Membership Development Strategy and Tactical Plan. 2013

28. Strategic Plan Committee Action Membership Development Committee: • Execute Membership Development plan based on membership classifications identified in ACPC bylaws • Identify and develop value proposition for each membership classification • Develop promotional materials for membership development based on existing membership classes. • Organize and implement membership development and retention plans for all membership classes.

29. Board of Directors Seven (7) members: • Chairman • Chairman Elect • Secretary/Treasurer • 4 at large members Makeup of members: • 2 Contractor Members • 3 Producer Members • 2 Associate Members

30. Membership Producer Contractor Associate Affiliate Ready Mix Contractor A Cement Contractor B Products $1,000 / year $250 / year - A $1,000 / year $250 / year $500 / year - B

31. Producer Member A person, firm, or corporation engaged in the manufacture and/or sale of ready–mix concrete materials, cement products, precast or other manufactured concrete products. Annual Dues: $1,000.00

32. Concrete Contractor Member A A person, firm or corporation with 50 or more employeesengaged in installing, altering, replacing, or repairing of concrete products or conducting business as a concrete contractor. To be eligible for membership a “concrete contractor” must be appropriately licensed as required by State Law. Annual Dues: $500.00

33. Concrete Contractor Member B A person, firm or corporation with fewer than 50 employeesengaged in installing, altering, replacing, or repairing of concrete products or conducting business as a concrete contractor. To be eligible for membership a “concrete contractor” must be appropriately licensed as required by State Law. Annual Dues: $250.00

34. Associate Member A person, firm, or corporation engaged in the manufacture and / or sale of equipment or other materials primarily used by those eligible for Concrete Contractor or Producer Membership. (i.e. tool supplier, reinforcing supplier, admixture company, etc.). Annual Dues: $1,000.00

35. Affiliate Member A person, firm, or corporation whose products or services are only indirectly connected with the concrete industry (i.e. printer of paper or promotional products, insurance agencies, accounting, etc.), but may be used by other members of the concrete industry, OR any individual not employed by a Producer, Contractor, or Associate member who desires to join in support of the concrete industry. Annual Dues: $250.00