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The New Buyer Journey of Agile Organizations -----------------------------------------------Brother Cell Phone List--------------------------------------------------- The impact of digital transformation has not been limited to the automation of processes and work tools, but has also affected the path expected for purchases within companies: the buyer journey. If in the past we were used to approaching new brother cell phone list customers through trade fairs and cold sales calls, today digitalization has complicated (not a little) the average purchasing cycle. Consequently, the phases of b2b sales are no longer linear and clear-cut, but require special attention. Here's how to adapt your strategies to agile purchasing organization, in today's article! The buyer journey in the context of digital transformation In today's B2B buyer's journey , the three canonical phases can still be identified : awareness consideration decision The impact of digital transformation on the business-to-business purchasing cycle concerns the multiplication of channels available to customers to obtain information, find answers to questions and solutions for different needs. Consequently, B2B sales processes should find effective ways to adapt to buyers' digital habits and be present online wherever there is a need. Competition is increasingly fierce and it is necessary to optimize every communication. Below, we offer you some specific advice for each phase of the buyer journey . How to create contact with potential customers? In the b2b purchasing process , the times are much longer than in b2c: a prospect may need months to identify the problem of his company, and then move on to the search for solutions and possible suppliers. Each buyer persona can choose different times to start their research: the company must be present
everywhere with its strong online reputation . It is also worth remembering that the buyer journey in the digital age is mostly autonomous , with users - perhaps still anonymous visitors to the company website - who are not yet ready for direct contact with salespeople. buyer journey To reach new potential customers and generate leads , the first step is to activate a content marketing strategy to make the requested information available to target users in their preferred formats. How to speed up the purchasing decision? Once you’ve attracted targeted users, have you managed to convert them into leads and accompany them to the final stage of their journey? Great news. The challenge that awaits you is equally complex, because it involves convincing potential customers that the solutions proposed by the company are the right ones for them. How to do? The content sought is increasingly detailed: case histories , comparisons between solutions, product demos are some effective examples to demonstrate value.
Before getting to the actual sales negotiation , any objections about the product (or service) offered should be overcome, to ensure that the prospect is 100% sure. If an interaction with the sales force occurs at this stage , the advice is to continue sharing ideas and feedback with marketing , to optimize the strategy and ensure that the contact continues to be followed up, even if the purchase suffers a setback. Click here and download the free eBook on b2b business development! buyer journey After-sales to keep promises and build customer loyalty The inbound approach sees the sales funnel as a continuous cycle that does not end with the signature on the contract, but continues to transform customer satisfaction into new sales opportunities . Here is a video explaining this new funnel concept , the flywheel model : The best way to increase customer retention is to keep your promises, demonstrating your expertise with concrete results . Marketing support is still crucial, because it can provide content dedicated to the best use of the purchased solutions and evaluate the level of satisfaction , perhaps with questionnaires and interviews that can be transformed into case histories. When we talk about annual contracts - for example supplies in the case of manufacturing or “subscription” services in the case of SaaS companies - renewal also becomes part of the buyer journey . After months of collaboration, the confirmation of the commercial agreement is the demonstration of the ability to work together with customers to obtain results, respecting deadlines and providing real value. Today, more than ever, we can say that customer experience makes the difference in the success of a b2b company's sales strategies. Telegram: @bcellph Whatsapp: +8801918754549