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1. What skills should a b2b marketing agency have? -----------------------------------------------Brother Cell Phone List--------------------------------------------------- Deciding to entrust your business promotion and lead generation activities to a b2b marketing agency can often prove to be the winning solution . In this article, we delve into the characteristics you should look for in a marketing agency to ensure great performance . B2B Marketing Agency: Why Choose It? For the business to work, it is important that sales and marketing work in synergy . This collaboration is crucial to ensure the company's constant and efficient growth. Especially in contexts where there are no figures dedicated to marketing tasks, having support in managing all promotional activities and ensuring that they are carried out according to a precise strategy is essential to obtaining concrete results. This support is also useful for creating that synergy between departments that we mentioned previously: having an external resource capable of developing a strategy that includes constant and profitable collaboration can be very useful for overcoming any internal difficulties between sales and marketing. Download the ebook A digital marketing plan is essential for a b2b company today, which can choose to do so: internally - if there are dedicated resources externally - by relying on a b2b marketing agency This second choice is often dictated by the fact that companies are not always able to avail themselves of a complete marketing team and therefore prefer to entrust this type of activity to professionals in the sector. Below we highlight some characteristics that a marketing agency should have to ensure optimal services. B2B Marketing Agency: Features

2. When searching for an agency , you may not notice any major differences between the various proposals. Here are some key features to look for when choosing a marketing agency that will work with your company: strategic approach ability to collaborate with the sales force Understanding business technologies creation of customized content ability to develop video content Understanding business processes Let's look at them in detail. Strategic approach HubSpot 's analysis revealed that, in 95% of cases, the lack of a strategy and precise planning is the cause of the lack of results . For this reason, the agency that will support the company should have as a priority the definition and implementation of a strategic plan with a view to growth. Without a solid plan, it will not be possible, or it will be more difficult, to achieve business objectives . Equally important is that the agency is able to adapt the strategy to your company, its needs and possibilities, including economic ones. The agency should develop a compelling narrative tailored to the company , in order to engage customers and prospects. Furthermore, it should also balance the expectations of results with the possible investment levels, so that it can achieve results that show actual growth . b2b marketing agencyAbility to collaborate with the sales force If one of the company's goals is revenue growth , then it will not be possible to rely on a pure b2b marketing agency, but it will be necessary to find resources that also have skills in the commercial field. It is important to remember that the vision of marketing and sales as two separate entities is an internal perception , which does not coincide with that of prospects.

3. The experience that customers have with your company is fluid and continuous : it begins when they come into contact with the brand for the first time and continues through visits to the site, downloading content up to the moment of signing a contract. The agency you decide to work with should conceive of the buyer's journey as an extended experience between marketing, sales and customer service . Thanks to this approach, the content to be created does not have to be specific to marketing, but can also be useful for the sales sector, to directly impact the sales process. An agency should therefore be able to offer support both in the creation of emails and content, as well as in sales operations. Marketing Agency Understanding Business Technologies Another key element to look for in a potential partner agency is experience with the different technological tools that the company already uses. In this way, the support provided will be more precise and the results more satisfying. For example : if your company already uses HubSpot CRM , make sure that the agency you select does the same and has in-depth knowledge of this technology to be able to make the most of it in their own activities as well. Want to learn how to relaunch b2b marketing and sales with CRM? Download our free guide! Creation of tailor-made content New sales opportunities also arise thanks to published content . This content attracts potential customers early in the buyer's journey and helps prospects feel confident later in the journey.

4. Content is used first by marketing and then by sales and it is important that it is tailor- made based on a well- defined strategy. For this reason, framing the buyer's journey of prospects is fundamental : only by mapping them and knowing them in depth will it be possible to create content that adapts to the different needs and requirements that they develop during the purchasing process. Without planning, you will only be carrying out random marketing activities that very often produce no results. Ability to develop video content In contemporary marketing activities, the video format has assumed an increasingly relevant position, to the point of becoming the most consumed format by users . Despite the statistics playing in its favor, many companies are still reluctant to produce videos: the idea is that it is a very expensive format to produce, but this is no longer the case. So make sure your agency can produce video content and then scale it as needed, so you can optimize a single shot for multiple formats or types of content—like social media posts, webinars, or newsletters. Telegram: @bcellph Whatsapp: +8801918754549