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How to Succeed on PSN

How to Succeed on PSN. Exciting Stunts with Joe Danger. Hello Who?. Four friends Young Start-up Joe Danger on PSN Bedroom Developer and Publisher. Advice. First Game New IP Digital Download. Numbers!. Numbers and Graphs Follow Reference MetaCritic + Gamasutra Every PSN/XBLA Game

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How to Succeed on PSN

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  1. How to Succeed on PSN Exciting Stunts with Joe Danger

  2. Hello Who? • Four friends • Young Start-up • Joe Danger on PSN • Bedroom Developer and Publisher

  3. Advice • First Game • New IP • Digital Download

  4. Numbers! • Numbers and Graphs Follow • Reference MetaCritic + Gamasutra • Every PSN/XBLA Game • Released iOS stats • Confirmed Sales Figures • May Contain Lies

  5. Statistics 30% of presenters who don’t use Statistics are liars

  6. Statistics Only 15% of Statistics in presentations are lies

  7. Avoid Number One! Avoid: PUBLISHERS!

  8. Fact! Small Studios are making the more money and better games on Digital download than large publishers

  9. Joe Danger Release • June 8th 2010 • 113 Titles on PSN • Only 3 self published Titles • 2011 – 30+ self published titles

  10. XBLA Sales

  11. Publisher New IP

  12. Ten Defining Titles

  13. Self-Published Metacritic

  14. Publisher Metacritic

  15. Are Publishers Stupid? • Publishers not spotting good titles • Development Interference • Developers losing ownership • Low previous sales means low budgets • Publishers overwhelming tiny studios • XBLA/PSN are the poor ginger step-children

  16. Except on iPhone • 43 of Top 50 are published • EA = 20 million iOS users • 20k units = #1 in US • US #1 is 40x sales multiplier

  17. Avoid Number Two! Avoid: IPHONE!

  18. Get Rich Quick iPhone is the best and worst thing to happen to videogames since Flash

  19. Statistics? Never have so many bad games been played by so many for so little time

  20. Statistics? The Average iPhone game costs $30,000+ to make and nets around $2,000

  21. Average Revenue

  22. Average Platform Revenue

  23. Average Platform Revenue

  24. All Time iPhone Most Paid Games • Angry Birds • Doodle Jump • Pocket God • Flight Control • Bejeweled 2 + Blitz • Traffic Rush

  25. All Time iPhone Most Paid Apps • Angry Birds • Doodle Jump • Pocket God • JOE DANGER • Flight Control (3.84 million downloads) • Bejeweled 2 + Blitz • Traffic Rush

  26. Statistics Apple has made $50+million in developer registrations alone

  27. The Irony! Hello Games is making an iPhone game – it’s awesome

  28. Avoid Number Three! Avoid: GOING BROKE!

  29. Publisher Costs • Developer Man-Month • External Producer • Marketing • In-House QA • Middle Management

  30. Hello Games Costs (Beans + Toast) x 4 People x 365 x 1.5 years

  31. Hello Games Costs (Beans + Toast) x 4 People x 365 x 2 x as long as you think it’ll take

  32. Hello Games Went Broke

  33. Avoid Number Five! Avoid: SHYNESS!

  34. Hello Games is Hiring sean@hellogames.co.uk twitter.com/hellogames www.hellogames.org

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