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Start-up coaching in Germany - the realisation of a concept

Start-up coaching in Germany - the realisation of a concept. 5th EMN Annual Conference Workshop: “Good practices in coaching microentrepreneurs” Dr Jochen Struck First Vice President KfW Nice, 9 th of September 2008. Overview. Need for action I & C 2009 – A Concept

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Start-up coaching in Germany - the realisation of a concept

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  1. Start-up coaching in Germany - the realisation of a concept 5th EMN Annual Conference Workshop: “Good practices in coaching microentrepreneurs” Dr Jochen Struck First Vice President KfW Nice, 9th of September 2008

  2. Overview • Need for action • I & C 2009 – A Concept • “Start-Up Coaching Germany” – A Solution • Summary

  3. Germany 2005:Need for action • Good developed support structure But: • High occurrence of overlaps • Inefficiencies • “Promotional competition“ • Control problems

  4. Overview • Need for action • I & C 2009 – A Concept • “Start-Up Coaching Germany” – A Solution • Summary

  5. Orientation Pre-start-up Start-up Concept for an Integrative ITC Offer (Online) training Personal meeting with regional partners Online self- assesment Information, opportunities & risks Consulting Business plan with online tutor

  6. Orientation Pre-start-up Start-up Concept for an Integrative ITC Offer start-up coaching Germany (Online) training Personal meeting with regional partners Online self- assesment Information, opportunities & risks Consulting Business plan with online tutor consultant exchange internet portal “start-up garage“ business exchange startothek

  7. Overview • Need for action • I & C 2009 – A Concept • “Start-Up Coaching Germany” – A Solution • Summary

  8. Restructuring promotion of advisory services county promotional programmes additional contributions from counties „Start-up coaching Germany“ Financing windowfor starting a business to avoid unemployment Pre-start-up Year 1 Years 2 - 5 Business start up

  9. Conditions Purpose of support: to finance coaching and consulting services for start-ups (by the unemployed) Basis for calculation:EUR6,000 (4,000 EUR) Per diem remunerationeligible for support: max. EUR 800 Grant:75 % or 50 % (90%) Grant amount: max. EUR 4,500/3,000 (3,600 EUR) Target group: up to 5 years (1 year) from the beginning of the self-employment Coaching period: max. 12 months from the time of commitment

  10. Start-up coaching in Germany: How it works designates county guidance Application regional partner SME Review ofApplication Contract Accreditation Consultant KfW Commitment & disbursement german government commissions

  11. online tool Start-up coaching in Germany: How it works designates county guidance Application regional partner SME Review ofApplication Search Search & evaluation consult.exch. Contract Accreditation Entry of profile Quality control Consultant KfW Commitment & disbursement german government commissions

  12. Summary • KfW – An Offer • loans and grants for students, houseowners, SME and start-ups • Information & Consulting 2005 – An As-Is Analysis • large number of programms - less efficience • I & C 2009 – A Concept • ideal process leads to ideal instruments • “Start-Up Coaching Germany” – A Solution • one target group – one support programme –one hand to the customer

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