S9 ENTERTAINMENT CONSULTANTS

1. S9 ENTERTAINMENT CONSULTANTS HEZEK BUSHERIANETA FILICIAKRAVI AKULA

2. Title Page VALUE PROPOSITION We provide non-for-profit (NFP) organizations with new avenues for fundraising services helping them meet their organizational mission and objectives PRODUCTS & SERVICES Specialized Entertainment Services Customized Specific to the Cause & Turn-key Event Fundraising Services

3. Problem NFP FUNDRAISING CHALLNGES Insufficient Operating Funds NOT ENOUGH MONEY Competition for Funds Operating Costs NOT ENOUGH RESOURCES Dependence on Single Funding Source Lack of Human Resources NOT ENOUGH VISIBILITY Lack of Operational Skill Fragmented Fundraising Efforts Low Visibility Events

4. Market Opportunity – Non-For-Profit Sector CANADA 165,000 NFPs and Charities in Canada 2M people employed (11.1% of the population) $106B in revenues (7.1% of the GDP) ONTARIO 50,905 NFPs and Charities in Ontario 297K people employed $67B in revenues • Ontario NFPs report average revenues of more than $1.3M • One-in-four (~13K) say that they took in less than $25,000 of revenue last year • 69% of NFPs use special events as a source of fundraising where the content of the event is not directly linked with the cause (i.e. marathons) • 75% of organizations find it challenging to meet the organization’s mission and objectives due to insufficient funds MARKET OPPORTUNITY 38K NFPs

5. Market Opportunity – Entertainment Industry • Social events centered around live music entertainment are on the rise • Concert ticket sales have tripled over the last decade in NA (~$5B) • 37% of fans are expected to attend more concerts YOY in 2013 • Ontario represents 80% of the live entertainment industry of Canada • People place a higher and higher value on authentic live interaction than ever before and are willing to pay for it* THERE EXISTIS AN OPPORTUNITY TO PROVIDE NFPs WITH NEW AVENUES FOR FUNDRAISING BY PROVIDING SPECIALIZED ENTERTAINMENT SERVICES *http://www.fastcompany.com/1794113/live-music-needs-tuneup-entice-audiences-tomorrow

6. S9 EC Solutions SOLUTIONS NFP BENEFITS PRODUCT Specialized Entertainment Services Customized Specific to the Cause Supported by the NFP • Increased engagement driven by content directly linked to the cause • Unique Customer Experience leads to increased demand SERVICE Turn-key Event Fundraising Services • Minimized touch points for the NFP • Frees up NFP resources to focus on delivering programs and services • Combined marketing efforts increase visibility of events

7. Product Examples • Working together with the NFP, S9 ECwill develop a customized event where the content theme is based on the issue or cause • The event type will be driven by the goal that the NFP wants to achieve: GOAL: ESTABLISH AWARENESS Scenario: Live Concert Audience Profile: Broad Audience Group Revenue Sources: Ticket Sales & Donations ($$) GOAL: DEEPEN ENGAGEMENT Scenario: Performance Theatre Audience Profile: Committed to the Cause Revenue Sources: Ticket Sales & Donations ($$$) GOAL: DRIVE ACTION Scenario: Interactive Engagement Audience Profile: Volunteers Revenue Sources: Donations ($)

8. Business Model Increased Branding COMMUNITY Donations CORPORATE SPONSOR Donations EVENT ATTENDEES Ticket Sales Costs to Market Event to the Community Funding from Corporate Sponsor to NFP Costs to Market Event to the Community SPECIALIZED ENTERTAINMENT EVENT S9 EC Costs to Design, Plan and Execute Event NFP S9 EC Cost + Premium Revenue from Ticket Sales is Shared Between S9 EC and NFP and All Donations Go to NFP

9. Competitive Landscape Type Advantages Disadvantages Our Advantage • One-stop shop that creates content, organizes and markets entertainment shows • Provides richer entertainment experience to participants inspired by fund raising cause • Become the hub to market small scale NFPs to Corporates looking to support their cause • Experienced in organizing fund raising events (runs, climbs, etc.) • Established network of stakeholders • Overwhelmed by effort in organizing these events • Community’s motivation to participate is not necessarily inspired by the cause Other NFPs • Significant internal resources used to select NFPs to support • Dense corporate bureaucracy extends timelines • Allocate and mobilize resources to scale their fund raising events and provide richer experience • Access to corporate funds Corporates

10. Marketing Plan

11. Pricing Structure & Models Pricing Model 1 – With Corporate Support Pricing Model 2 – Without Corporate Support • Price for NFP follows Cost-Plus Model for events • Plus = ~30% • Revenue Sharing of Ticket Sales = ~20-30% / 70-80% split S9 EC / NFP • 100% Donations go to NFP • Price for NFP follows Discount Model for events • Discount = ~0-50% • First Claim to Revenue for Cost Recovery of Discount • Remaining Revenues are Shared between S9 EC & NFP • 100% Donations go to NFP

12. Financial Overview • ASSUMPTIONS • Approved for $500K loan for start up • $150K annual salaries ($50K x 3) • Costs of marketing events = 20% of the total event cost • 1 additional resource in Q3 – Y2 • 2 additional resources in Q3 – Y3 • Average premium above costs = 30% • Revenues sources from events start: • Small Q3 – Y1 • Medium Q3 – Y2 • Large Q2 – Y3 • Revenue from Ticket Sales = Event Costs • Losses in Year 1 ($167K) and Year 2 ($77K) • Break-even in Q1 of Year 3 • Consistent growth in income in Year 3 onward (Y3 - $115K, Y4 - $294K, Y5 - $492K)

13. Management Team Executive Team • HEZEK BUSHERI • 10+ years music production and live entertainment experience • 4 years experience as a recording studio engineer • 6 years management experience • Energy consultant for Ontario • ANETA FILICIAK • Professional consultant experienced with solving ambiguous business problems • 5+ years experience with visual production and digital marketing • Financial management expertise • RAVI AKULA • Exploring human centered design to solve complex social problems • IT project manager serving MNCs in US and Canada • Supporting organizations helping children with special needs Advisory Team • REBA JOY • Development Coordinator, Right-to-Play • Develops university partnerships and online initiatives • VINCE BREWERTON • CEO Imagico Inc. • Helped many not-for-profit and public sector organizations grow • Advisor at CSI • Strategist who helps leaders and organizations grow • BRIAN G SMITH • Organizing fundraising events for NFPs • Award-winning alumnus of The Second City • Created film, television, and theatre in Canada and Barbados

14. Conclusion WHAT We provide non-for-profit (NFP) organizations with new avenues for fundraising services helping them meet their organizational mission and objectives HOW Specialized Entertainment Services Customized Specific to the Cause & Turn-key Event Fundraising Services HOW One-stop shop that creates content, organizes and markets entertainment shows which provides a richer entertainment experience

15. Appendix

16. Financial Model

17. State of the Sector Report on NFP Revenue - 2013

18. State of the Sector Report on NFP Revenue - 2013

19. Canada NRC – 2012 Source: Canada Nonprofit Research Collaborative 2012 Report

20. Growth in NFP Fund Raising in Canada via Events and Online Source: Canada Nonprofit Research Collaborative 2012 Report

21. Sample Marketing and Advertising Channels for Entertainment Source: Kotler and Keller – Marketing Management (14E)