MKT 578 Slingshot Academy / mkt578rank.com

1. MKT 578 Slingshot Academy / mkt578rank.com How do you think we build a future? I think we build it by investing in our kids and investing in education For more Courses Visit Now www.mkt578rank.com

2. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Entire Course + Final Guide (Updated) MKT 578 Week 1 Key Target Groups (Pfizer) MKT 578 Week 2 Importance of Feedback MKT 578 Week 2 Project PR Issue (Wounded Warrior) MKT 578 Week 3 Tesco bank Campaign Design MKT 578 Week 4 Integrated Marketing Communications MKT 578 Week 4 Media Selection (AIG) MKT 578 Week 5 Media Campaing Part 2 (AIG) MKT 578 Week 6 Is Crisis Management Disgusting MKT 578 Week 6 Final PR Campaign (AIG) MKT 578 Final Exam Guide (New)

3. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Final Exam Guide (New) 1) Archaeologists inform us that public relations has roots in A. Iraq, where bulletins informed farmers how to grow more food B. England, where 18th century bulletins hailed the coming of the British Industrial Revolution C. Rome, where tablets paid tribute to new rulers D. China, where during the Ming Dynasty peasants wrote messages on the Great Wall

4. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 1 DQs Week 1 DQ 1 Public relations is sometimes be viewed as the process by which and organization's reputation, products and services are enhanced or maintained. Similarly, marketing often serves to enhance an organization's reputation, products and services. In what ways can we distinguish public relations from marketing? Week 1 DQ 2 Provide one example of a company that is pursuing traditional public relations activities. Provide one example of a company that is implementing public relations in a new and broader role. In what ways are these two perspectives different and in what ways are they similar?

5. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 1 Key Target Groups (Pfizer) Pfizer Key Target Groups Important Target Groups Engaging Public Relations Public Relations Communications Conclusion

6. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 2 DQs Week 2 DQ 1 Describe the role of marketing research as it pertains to public relations. Compare and contrast primary and secondary research. Is one more important than the other to public relations professionals and their efforts? Why do you think so...or why not? Week 2 DQ 2 What do you understand internal and external stakeholders to be, when considered from the perspective of the Public Relations profession? How would you determine how to classify a stakeholder as internal or external? Provide an example of your classification process from your company or another organization with which you are familiar and share your rationale.

7. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 2 Importance of Feedback MKT 578 Week 2 Importance of Feedback

8. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 2 Learning Team Project Problem Framing Paper Resource: University Material: Public Relations Learning Team Project Write a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it. Discuss the role that public relations appears to play within your selected organization, as well as its importance in the organization’s overall promotional mix. Be sure to do the following: Provide a brief background of the selected organization, including its products, services, and customers.

9. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 2 Project PR Issue (Wounded Warrior) Wounded Warrior Project PR Issue Specific Public Relations Issue Impact of the Issue PR Issue Problem Statement Target Group Goals of Communication Conclusion

10. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 3 DQs Week 3 DQ 1 What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations and how does a PR practitioner determine what is ethical and what is not? Week 3 DQ 2 The growth of video news releases (VNRs) has increased significantly. Former President George W. Bush and former California Governor Arnold Schwarzenegger both made use of VNRs during their respective administrations. What are the advantages and disadvantages of using VNRs and what are some of the more significant ethical issues inherent to using a VNR? (minimum 100 words with support)

11. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Pape Resource: Week Two Problem Framing Paper Use the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a reference. Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders (publics) affected by the campaign. Identify the perceived needs of each of the stakeholder categories and critique how well your selected organization addressed the needs of each of those internal and external publics to date. Provide and support your recommendations for anything that might have been done more effectively to this point.

12. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 3 Learning Team Reflection Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. Prepare a 350- to 700-word paper detailing the findings of your discussion.

13. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 3 Tesco bank Campaign Design MKT 578 Week 3 Tesco bank Campaign Design Tesco Bank Campaign Design Public Relations Problem Statement SMART Objectives Target Groups Target Groups’ Needs Ethical Concern Most Impactful Target Group Conclusion

14. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 4 DQs Week 4 DQ 1 Why is feedback critical to the communications process? What common mistakes do most people make when they communicate and what must PR professionals do to insure they receive the feedback they need to continue to work towards mutual understanding? Week 4 DQ 2 What do you think is a more effective approach for introducing your market to new products, advertising, or public relations? Discuss some of the pros and cons inherent to each approach as used in this context.

15. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper Resources: The Practice of Public Relations Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisisthat emerged unexpectedly. The events described should have occurred within the past 10 years. Identify two public relations messages and two public relations practices that were used to address the crisis. Write a paper of 1,050 to 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified.

16. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 4 Integrated Marketing Communications MKT 578 Week 4 Integrated Marketing Communications

17. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 4 Learning Team Reflection Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. Prepare a 350- to 700-word paper detailing the findings of your discussion

18. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 4 Media Selection (AIG) AIG Media Selection Media Types Effective Communication AIG Customers AIG Sales Representatives US Government Regulatory Agencies

19. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 5 DQs Week 5 DQ 1 The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods. Week 5 DQ 2 Social media 2.0 is all about interactivity and developing relationships. In what ways have social media sites increased the ability of companies to create relationships with their publics? What specific social media sites are you familiar with and/or do you use regularly and how do you see these specific facilitating Public Relations efforts, if at all?

20. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 5 Learning Team Project Public Relations Planning Paper Resources: University Material: Public Relations Learning Team Project; Week Two Problem Framing Paper Write a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public Relations Planning Paper should include the following: The objectives that the public relations campaign is expected to achieve The organization’s internal and external publics A discussion of the public relations tactics (tools) that will likely be used in the plan, including such tools as press conferences

21. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 5 Media Campaing Part 2 (AIG) Research Plan Methods of Communication Media Choice Justification Internet Television/Newspapers Crisis Management Plan Conclusion

22. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 6 Final PR Campaign (AIG) • Executive Summary • Campaign Basis • Budget • SMART Objectives • Control Methods • Success of PR Campaign • Conclusion

23. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 6 Is Crisis Management Disgusting MKT 578 Week 6 Is Crisis Management Disgusting

24. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 6 Learning Team Project Public Relations Plan PAPER Prepare a plan of 3,500 to 5,000 words based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while integrating new information relevant to developing and implementing a public relations response or campaign for the selected scenario. Include the following in the plan: The detail discussed in prior papers, with applicable additions, changes, deletions, explanations per previous feedback, regarding organizational background, the problem or opportunity facing the organization, the publics and target audience(s), the objectives targeted by the campaign, the research requirements, and the public relations tactics

25. MKT 578 Slingshot Academy / mkt578rank.com MKT 578 Week 6 Learning Team Project Public Relations Plan Powerpoint Resources: University Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper Additionally, create and submit a 15- to 20-slide Microsoft® PowerPoint® presentation that includes detailed speaker notes that illustrate how the material would be delivered to an audience based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while integrating new information relevant to developing and implementing a public relations response or campaign for the selected scenario.

26. MKT 578 Slingshot Academy / mkt578rank.com How do you think we build a future? I think we build it by investing in our kids and investing in education For more Courses Visit Now www.mkt578rank.com