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Highlights of Re-branding and User Experience Release (Phase 1)

Highlights of Re-branding and User Experience Release (Phase 1). Introducing the New WorldMate (Live). What Was Done. New branding (logo, tagline, look and feel, messaging, consistency) Web overhaul New site structure (Corporate, DC, Web app), design and “skin”

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Highlights of Re-branding and User Experience Release (Phase 1)

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  1. Highlights of Re-branding and User Experience Release (Phase 1)

  2. Introducing the New WorldMate (Live)

  3. What Was Done • New branding (logo, tagline, look and feel, messaging, consistency) • Web overhaul • New site structure (Corporate, DC, Web app), design and “skin” • much clearer messaging on core value propositions and how to “Get Started” • streamlined work flows to download and purchase from the new Download Center • Updated mobile clients • New home screen, with contextual dashboard (based on member behavior and travel plans) and service carousel (a la Yahoo! Go) • New “skin,” screen transitions and sonic effects • Other style enhancements • Communications • Improved messaging and tighter integration across product and marketing vehicles (including mobile, web, member newsletter, system emails)

  4. WEB BEFORE AND AFTER

  5. Old Mobimate.com

  6. New Corporate Site

  7. New Download Center

  8. New ‘Choose Download’ Page

  9. Nokia Device Selection: Before

  10. Palm Product Selection: Before

  11. New Device Selection

  12. Blackberry Landing Page: Before

  13. Blackberry Landing Page: After

  14. Old WorldMate Live Home

  15. New WorldMate Live Home

  16. Web Application: Before

  17. Web Application: Before

  18. Web Application: After

  19. Old FAQ

  20. New FAQ

  21. MOBILE BEFORE AND AFTER

  22. Blackberry: Home OLD NEW

  23. Blackberry: My Itineraries OLD NEW

  24. Blackberry: Itinerary Details OLD NEW

  25. Blackberry: FST Search OLD NEW

  26. Blackberry: Clocks OLD NEW

  27. Blackberry: Weather OLD NEW

  28. Blackberry: Currency OLD NEW

  29. Windows Mobile: Splash OLD NEW

  30. Windows Mobile: My Itineraries OLD NEW

  31. Windows Mobile: Weather OLD NEW

  32. EMAIL BEFORE AND AFTER

  33. Newsletter: Before

  34. Newsletter: After

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