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ShááWasmund www.smarta.com

New networking strategies (Boosting your sales through social media). ShááWasmund www.smarta.com. Traditional networking is an effective sales and marketing tool. But it’s limited to who’s in the room. But online, there are no boundaries.

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ShááWasmund www.smarta.com

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  1. New networking strategies • (Boosting your sales through social media) ShááWasmundwww.smarta.com

  2. Traditional networking is an effective sales and marketing tool. But it’s limited to who’s in the room.

  3. But online, there are no boundaries

  4. Online networking and marketing means you can reach many people at once • Reach out

  5. Capitalise on social media Use social media to create direct relationships – it’s a dialogue, not a monologue Does anyone know the best place to buy garden furniture? Have you tried www.gardenfurniture.com? They’ve got great pictures and customer testimonials on their site. • ‘ • ‘ • ‘ • ‘ • ‘ • ‘ • ‘ • ‘

  6. You already have the skills... • Meetpeople • ... from your offline networking, to succeed in online networking... • Build relationships • Ask questions • Answer questions • Create trust • Build reputation

  7. Why should you care about social media? It’s not a fad! Social media and online networking are the new ways of marketing and selling.

  8. Help cut your costs for • lead generation Create great customer engagement for • repeat sales Make it easy for your customers to generate • referrals • Social media & networking can help your business

  9. Traditional advertising is no longer working

  10. 1980s Fewer Ads reached more people via fewer outlets Today More Ads reach fewer people via more outlets

  11. The average person is exposed to 3,000 advertising messages every day... 90% of people who can skip TV ads, do Only 14% of people trust advertisements Only 18% of TV ad campaigns generate positive ROI

  12. In contrast… • 70% I believe bloggers are unbiased. They will tell me the truth, unlike advertisements. • of people trust the online recommendations of other consumers • ‘ • ‘ • ‘ • ‘ SOURCE: Nielsen Global Online Consumer Survey 2009 http://seekingalpha.com/article/30979-online-campaigns-the-new-way-marketers-can-reach-out-to-chinese-consumers

  13. Social media sites are more popular than porn sites. 1 2 3 SOURCE: REUTERS TECHNOLOGY, SEPTEMBER 2008, http://www.reuters.com/article/technologyNews/idUSSP31943720080916

  14. Your customers want to talk to you • 93% of social media users believe a company should have social media presence • 85% of users believe a company • should interact with its customers • via social media • 56% of users feel they have a stronger • connection with and are better served • by companies when they can interact • with them in a social media environment The 2008 Cone Business in Social Media Study

  15. Your customers as your promotional tools Your current customers are a great asset Encourage them to promote your brand in social media using photos and discussions

  16. Take Fiji Water... • ‘ • ‘ Smartwater got Jennifer Aniston to be their spokesperson for millions of dollars. But every celebrity drinks my water. I just take the pictures from Us and Touch, or whatever the hell those magazines are called, and put those on our Web site. • ‘ • ‘ Lynda Resnick| Founder | Fiji Water & POM Wonderful

  17. King of Shaves... • ‘ • ‘ King of Shaves re-tweets on Twitter anyone who advocates their product. So people mention them just to get re-tweeted, meaning more positive product and brand messages out there for potential customers to see. • ‘ • ‘ http://twitter.com/kingofshaves

  18. Prioritise social media... ...as a low cost marketing channel • DO put effort into reaching people • DON’T • spend a lot of money doing it

  19. Read opinions and get involved in the conversation Make your posts interesting and pertinent Blog what you know (good for SEO!) Be honest Share, enable, inspire, influence, and engage. Don’t insist on controlling the conversation. Create profiles, groups, and events on relevant social networks Engage with influential bloggers! Invite your customers to participate Offer useful tools for customers • ‘ • ‘ • ‘ • ‘ • How can you get started using social media?

  20. How can we help Go to www.smarta.com for Info and guides...How to use social media for sales success

  21. How Smartacan help

  22. How Smartacan help

  23. Michael BirchBebo Talks about growing & monetising a community Martha Lane Fox Lastminute & Lucky Voice Talks about good & bad press, exiting a business Tim FerrissThe 4-hour Work Week Talks about time management & outsourcing Simon WoodroffeYO! Sushi Talks about brand building & rolling out new properties

  24. How Smartacan help Ask questions. Who’s already overcome challenges you’re facing? Answer questions. Demonstrate your expertise.

  25. Smarta believes... Thebest knowledgewill come from those around you, online and off What do you need today? There are people in this room & on Smartawho can help your business, right now

  26. We’re in uncharted territory

  27. Obama won... ...in part through social media. He was everywhere

  28. So...

  29. Thank You • To receive a copy of this presentation, register and email me at www.smarta.com

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