Andy Beal Has a Reputation Problem. Google ORM Master Class 2012. Allow Myself to Introduce Myself. CEO of Trackur.com Founder of GuestComment.com Publisher of MarketingPilgrim.com Coauthor of Radically Transparent And sometimes.
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Google ORM Master Class 2012
CEO of Trackur.com
Founder of GuestComment.com
Publisher of MarketingPilgrim.com
Coauthor of Radically Transparent
Audit the first 30 results for your keyword
Side effects of Googling yourself for more than 10-minutes a day include: blindness, nausea, crying, lack of self-confidence,
too much confidence, loss of ego, despair, heartburn, diarrhea (who knew?), time wasting, bone loss, the random
appearance of monkey’s sniffing poop, and Ashton Kutcher. Please drink responsibly. Professional driver, closed course.
If you can read this text, congrats! You are a super-fast reader and brought binoculars with you! ;-)
Don’t Change Established URLs!
Avoid “Click Here” or “About Us” anchor text
Include names in backlinks you control
Update existing “about us” pages & corporate profiles
Use Google to figure out other relevant pages of any site you own
Link homepage to 2nd page
Target keywords to most relevant page
Make use of .org and .net
Take care not to duplicate content
Register other domains...
Preferably pick the ones you will be active on
Complete bios in 3rd person
Link to them from your corporate site
Look for option to customize URL
Get clever with KWD...
If you’re sponsoring an event, get a bio!
Piggybacks off their trust
Needs to be separate page
Offer to write the content
Consider sponsoring defensively
Be careful with sponsored reviews
Find favorable reviews
Send note of thanks, perhaps offer discount/free stuff
You don’t get, if you don’t ask
Ask them to change link destination
Get them to join your affiliate program
Sent Jeremy an email
Left a few comments to share my side of the story
Explained the damage he was doing and how serious his post was
Emailed press contacts at Yahoo
Emailed executive team at MyBlogLog
Sent evidence of permission to run contest
Brainstorm your reputations
Conduct a sentiment analysis on Google
Set up social media monitoring
Identify existing content for optimization
Build out a sub-domain and/or other TLD
Optimize social media profiles
Do it NOW before a crisis occurs!
Yeah, seems funny now, but wait ‘til it shows up on Google!