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Global Ambassador Proposal: Philippines Davao Denim. Michele Crow Davondra Jones Saima Khan Jordan Mills Jing Nourse Brenda Ruiz. Location. The location of The Philippines is right under China and above Australia, next to Indonesia as well.

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global ambassador proposal philippines davao denim

Global Ambassador Proposal: PhilippinesDavao Denim

Michele Crow

Davondra Jones

Saima Khan

Jordan Mills

Jing Nourse

Brenda Ruiz

  • The location of The Philippines is right under China and above Australia, next to Indonesia as well.
  • In proximity to the United States, The Philippines is about 8,113 miles away, equivalent to 13,056 kilometers or 7,050 nautical miles.
  • The population of The Philippines is over 94 million as of 2011, making it the world’s 12th most populous nation.
p olitical
  • The Philippines current political environment resembles that of the U.S. model of democracy.
  • One of the highest laws of the land in the Philippines is the Constitution
  • The political government is broken into three branches of government, The Executive, Legislative, and the Judicial
  • The Philippines is a unitary republic
culture environments
Culture Environments
  • Today some of the isolated tribes are the only people whose culture remains unadulterated by earlier Muslim and later Spanish and American influences
  • The Philippines is the only Christian country in Asia,
  • There are over eighty dialects in total, Tagalog was declared the national language in 1936
  • The Filipino cuisine is a mixture of Chinese, Malay, and Spanish
economic environments
Economic Environments
  • The Philippines is a developing country with a diversified economy.
  • Mining investment has been on the rise
  • The global system is undergoing a transition from fossil fuels to renewable energy
  • Income inequality remains an issue, regional development is uneven, and China and India have emerged as major economic competitors
  • There is a forecasted decline in economic growth, increased inflation, and a deteriorating trade deficit
legal environments
Legal Environments
  • The legal government consists of the three branches: Executive, Legislative, and Judiciary.
  • The President is the head of the executive branch w/ a term of office is six years.
  • In the Legislative branch, which has the authority to make, alter or repeal laws, is the congress
  • The Philippines is a multi-party system
major fibers produced
Major Fibers Produced
  • Abaca that is made from bananas is the countries biggest fiber and is known worldwide as Manila hemp,
  • Abaca is used for cordage, paper, tea bags, meat casing, filters, stiff clothing, footwear, and many others
  • Pina is another major fiber of the Philippines and it is extracted from the leaves of the pineapple plant
  • Coco fiber has been a part of the Philippines social enterprise for the past ten years
  • Maguey is a fiber of the abaca plant, was brought by the Spaniards and does not require fertile soil to grow,
  • It is used for the making of ropes and of carpet.
w orkforce
  • Higher education is a priority, with 94.5% as the countries literacy rate
  • English is taught in all schools making it the third largest English speaking country
  • Main Employment: Project employment, seasonal employment, casual employment, term or fixed employment, and probationary employment
  • Employees have to work eight hours per day or 48 hours per week and resting periods are counted as hours worked.
  • Meal breaks are an hour long, work night shifts and receive an additional 25% benefit from their regular wage if they work overtime
quality reliability time to market
Quality/reliability/time to market
  • Life expectancy is 71.94 years
  • Males tend to live to 68.99 years and females live to 75.03 years
  • The Philippines is one of the largest Southeast Asian countries in the world.
  • Reliable country for their exports, imports, and trading agreement.
  • The top items they imported were Electric Machinery, Machinery, Knit Apparel, Woven Apparel, and Fats and Oils (coconut oil).
c osts
  • Manpower costs relate to employment relation and labor principles
  • The industrial sector is focused mainly in the metropolitan area
  • Gas and fuel cost, electricity rates, water rates, cell phones, and Internet use keep increasing.
trade agreements
Trade Agreements
  • The United States has a bilateral Trade and Investment Framework Agreement with the Philippines.
  • TIFA- an agreement to cooperate on stopping illegal transshipments of textiles and apparel
  • The WHO Agreement on Textiles and Clothing (ATC)- the U.S. negotiated market access with several developing countries (including the Philippines),which are major exporters to the US market
  • ASEAN (Association of Southeast Asian Nations) and a participant in the ASEAN Free Trade Area (AFTA)
  • ASEAN Plus Three (with China, Japan, and the Republic of Korea), the ASEAN Regional Forum (ARF), the ASEAN Defense Ministers Meeting (ADMM), the East Asia Summit (EAS), and the Asia-Pacific Economic Cooperation (APEC) forum
other things you should know
Other things you should know!
  • Graphic designs and street-wear inspired looks are common
  • Designers like Monique Lhuillier are leading the representation of Filipino designers
  • major supplier of children’s, men’s and ladies’ wear
  • known for its complicated styles and intricate embroidery
  • Polo Ralph Lauren, Ann Taylor, GAP, Anne Klein, Liz Claiborne and DKNY select the country for manufacturing and production
  • The jewelry market in the Philippines is an important industry for the country as well and is currently thriving.
  • The denim market is definitely a luxurious one in the Philippines as Freego’s groundbreaking jean innovations continue to set the benchmark for the top-of-the-line denims
  • American actress Lindsey Lohan is now the face of Jag Jeans, one of the Philippines’ leading denim brands

Abaca. (n.d.). In Fiber industry development authority. Retrieved from,

Anthology of denim. (2011). The Philippine Star, Retrieved from://

Background note: Philippines. (2012). U.S. Department of State. Retrieved from

Central Intelligence Agency. (2012) Philippines. Retrieved from The World Factbook:

Compare Infobase Limited. (n.d.) Political System of the Philippines. Retrieved from

Cost of Doing Business. (2005). Board of Investments. Retrieved from

Cotton Textile and Apparel Products in Philippines. (2003). Retrieved February 20, 2012, from

Distance from United States to the Phillippines. (2012). In Retrieved from

bibliography cont
Bibliography (cont.)

Filipino fashion entrepreneurs go global. (2009, August). Good News Pilipinas. Retrieved from

It's in the jeans. (2011). The Philippine Star, Retrieved from

Krupnick, E. (2011). Lindsay Lohan lands jag jeans campaign . Huffington Post, Retrieved from

Lighthouse Diving Centers. (n.d.) Philippines Culture and Environment. Retrieved from

Maguey. (n.d.). In Fiber industry develpemnt authority. Retrieved from

Maniego, Pete and Weischerer, Lutz. (2011). The Right Mix: The Philippines Achieving its Renewable Energy Goals. Retrieved from philippines-achieving-its-renewable-energy-goals

Market Philippines. (2012). Market Philippines Inc. Retrieved from

Philippines. (n.d.). Retrieved from

Philippines business culture and workforce. (2012). In Philippines Overview. Retrieved from

bibliography cont1
Bibliography (cont.)

Phillipine Fashion Week (2011). Retrieved from

Philippines firm innovates abaca denim fibre. (2012). In Fibre2Fashion, Retrieved from news/newsdetails.aspx?news_id=10714

Philippines. (n.d.). Office of the United States Trade Representative. Retrieved from

Philippines sourcing report: Fashion jewelry. (2009, April). Global Sources. Retrieved from

Philippines. (2012). In U.S. chamber of commerce. Retrieved from,

Pina. (n.d.). In Fiber industry development authority. Retrieved fromña_homepage.htm

The Philippines. (n.d.). Retrieved from

White, Thomas. (2012). Philippines: Uniquely Rising from Its Past. Retrieved from

Winther, C. & Borgesen, V. (n.d). Global sourcing and technological benefits: Pre-conditions for four Philippine apparel firms to derive technological benefits from MNEs global sourcing linkages. Retrieved from