Social networking sites- their importance in modern life

1. Social networking sites- their importance in modern life Andra Jundas 11.ETartu Kivilinna Gymnasium Tartu 2013

2. Whatis A socialnetworkingservice? • A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections • Web-based • American-based services such as Facebook, Google+, Tumblrand Twitter widely used worldwide • A 2011 survey found that 47% of American adults use a social networking service

3. Importancein modern life • Opinion is split into two groups • Usefulto keep incontact • Importantpart of any business’s marketing

4. ISSUES • Privacy • Onlinebullying • Risk forchildsafety • Psychological effects of social networking

6. Socialmediaquickfacts • 94% of all businesses with a marketing department used social media as part of their marketing platform • Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance • 43% of people aged 20-29 spend more than 10 hours a week on social media sites • 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure • 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period

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