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SIMPLE STEPS TO ORGANISING A SUCCESSFUL ROADSHOW

SIMPLE STEPS TO ORGANISING A SUCCESSFUL ROADSHOW

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SIMPLE STEPS TO ORGANISING A SUCCESSFUL ROADSHOW

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  1. SIMPLE STEPS TO ORGANISING A SUCCESSFUL ROADSHOW

  2. Introduction Roadshows are an effective sales and marketing tool that companies can utilise in their growth strategy. Whether your organisation is interested in market development (expansion into new markets) or market penetration (boosting sales in existing markets), roadshows are a safe investment if you’re looking to understand the market, gauge interest, collect enquiries and establish contacts.roadshow advertising company in India INSERT LOGO

  3. Set your objectives and expectations Organise a roadshow only if it aligns with your business objectives; companies that jump on the roadshow bandwagon without having the outcome in mind often have unrealistic expectations and end up wasting money. Roadshows are a great marketing avenue, but it is not suitable for every business requirement. Consult an experienced event management company if you are not sure how such events might benefit you. INSERT LOGO

  4. Select the locations and venues Locations are of prime importance for your roadshow. Select cities and pick venues that are easy to access and have a high concentration of your target audience. If majority of your target audience have to travel more than 15 miles to get to your event, it may not be the ideal location. If you are unfamiliar with the city, seek help of local tour operators or destination management companies. INSERT LOGO

  5. Pick the right timing If you are choosing a busy time of the year, or holding your event when there are other famous events / festivals going on, your event might run into a roadblock. Do your research on the locations and find the perfect time of the year for your event. You don’t want to be organising a roadshow in Dubai in the middle of August in 50 degree Celsius heat or during the Ramadan, trust me! INSERT LOGO

  6. Make it creative and engaging We have all been to boring roadshow presentations where sales teams regurgitate a pitch and presenters read the slides; thankfully that age is now coming to an end. Today’s audience is smart but you still have just a few seconds to capture their attention and engage them. Making your roadshows creative, experiential and fun, like this example of Sunsilk product sampling, will surely get you better results and brand awareness as compared to the usual salesy presentations. INSERT LOGO

  7. Conclusion When you have the opportunity to meet and interact with your customers on a personal level, and market to them directly. They’ll get to see your products or services first hand, and meet the person behind the business. This creates a memorable impression and establishes a relationship you can’t achieve through any other form of marketing.roadshow advertising company in tamilnadu INSERT LOGO

  8. THANK YOU • for your attention