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values-based banking connecting ‘me’ with ‘we’. Paula Martin, Advisor to the CEO Vancity Credit Union, Vancouver BC Cooperating to Build a Better West Saskatoon, November 2, 2012. bankers aren’t popular. a reason why?. more reasons why.

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values based banking connecting me with we

values-based bankingconnecting ‘me’ with ‘we’

Paula Martin, Advisor to the CEO

Vancity Credit Union, Vancouver BC

Cooperating to Build a Better West

Saskatoon, November 2, 2012

more reasons why
more reasons why

http://www.youtube.com/watch?v=MTaP8ldqjbs&feature=relmfu

a different way
a different way?

we think so

our vision
our vision

redefining wealth

. . . . you can only truly prosper as an individual if you are surrounded by and connected to a vibrant, healthy community that is sustainable for the long term . . . .

our business model
our business model
  • member led innovation
        • build relationships
        • engage members
      • innovate for impact
          • learn as we go
guiding principles
guiding principles

co-operative principles and practices

social justice and financial inclusion

environmental sustainability

framing success
framing success
  • achieving measurable impact
  • inspiring confidence that our business model is sustainable and does not require trade-offs
  • demonstrating integrityconsistent with our co-operative values and principles
new indicators
new indicators

impact

  • enhanced member well-being
  • percentage of assets invested in impact

confidence

  • percentage net new active membership base
  • return on members’ equity

integrity

  • no contradictions
  • transparency
  • employee engagement
a refreshed brand
a refreshed brand

make good money™

brand supports our vision
brand supports our vision
  • We activate impact in the community by serving member needs
      • members can invest in sustainable wealth products that earn competitive returns while helping the health of the planet
      • an enviroVisa credit card allows members to earn points to build their wealth while supporting environmental initiatives
      • savings accounts earn a high rate of interest while supporting those in need in members’ communities
  • We consider our members’ long-term well being, not just their short-term transactions
      • we seek to understand the holistic context of our members’ lives
      • we won’t put members in credit situations they cannot handle over the long term
      • we are committed to educating our members on financial literacy
brand supports our vision1
brand supports our vision
  • We drive financial results by doing the right thing
      • we make good returns by helping small businesses make a big impact
      • we focus on profitability by paying attention to the needs of our community: affordable housing, social purpose real estate, local, natural and organic food, energy efficiency, social enterprises
  • There are no shareholders other than our members
    • each member has an equal share and vote
    • each employee is a member—members serving members
    • 30% of net profits shared annually, directly with members and with communities through grants
the global context
the global context
  • 'People-first' financial services
  • A new era of transparent banking
  • Full accountability throughout the global financial services industry
  • Public education and financial literacy
  • Policy changes to support sustainable banking