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Getting Faculty to Web 2.0 and Web 3.0

Getting Faculty to Web 2.0 and Web 3.0

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Getting Faculty to Web 2.0 and Web 3.0

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  1. Getting Faculty to Web 2.0 and Web 3.0 Patrick Davison, Tiana French and Steve Stone November 11, 2007 (with slides from Brad Marcum [EKU] and Kandace Rogers [Sullivan])

  2. Web 2.0 Web 1.0  Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent --> Napster Britannica Online --> Wikipedia personal websites --> blogging Evite --> and EVDB domain name speculation --> search engine optimization page views --> cost per click screen scraping --> web services Publishing --> participation content management systems --> wikis directories (taxonomy) --> tagging ("folksonomy") Stickiness --> syndication From Tim O’Reilly’s ‘What is Web 2.0’on O’ReillyNet, 9/30/2005;

  3. Web 2.0 (again) • Web 2.0 is an term referring to the ongoing transition to a full participatory Web, with participation including both humans and machines. Web 2.0 is characterized by the following themes: • The Read/Write Web: In which the Web is seen as a two-way medium, where people are both readers and writers. The main catalyst for this is social software, allowing communication and collaboration between two or more people. • The Web as Platform: In which the Web is seen as a programming platform upon which developers create software applications (*like Writely—have you seen it yet?). The main catalyst for this is Application Programming Interfaces, or APIs, allowing communication between two or more software applications. • Constantly changing and evolving—and always will From Joshua Porter’s Introduction to Web 2.0, 2006;

  4. Social Networking: MySpace and Facebook

  5. MySpace

  6. Professor at Texas Tech:

  7. Wesley, continued

  8. Former BCTC Student:

  9. What One Librarian is Doing • Bennington’s Crossett Library—librarian looks at students’ Favorites list for books and movies in MySpace. If the library doesn’t own the titles, she’ll order and send a message to the student telling them she’s ordered the title(s) for the library See:

  10. Facebook • One librarian found that Facebook gets “about the same usage by our students as our university portal” ( • Educause states that 80-90% of US college students have a Facebook profile ( • Must be Friends before you can view any profile (much stricter privacy policy) • Applications aren’t necessarily, or even primarily, written by Facebook

  11. Steve’s Profile

  12. Steve, continued

  13. Applications

  14. Not quite MySpace or Facebook, but…: Medieval Space (Richard III)

  15. (originally, it looked like this)[from:]

  16. MySpace and Facebook for You • Not just a static page • Use these as ways to reach out to students: this is where your students are • Make your pages useable—if you want students to use this as a means of contact, make sure it’s easy and accessible to do so. If you want them to check blog postings, make sure they can.

  17. Why? • “By opening itself to virtually anyone, Facebook has become a model for how communities—of learners, of workers, of any group with a common interest—can come together, define standards for interaction, and collaboratively create an environment that suits the needs of the members.” • For many, a central part of the college years is “learning to be”—experimenting with different personas, engaging with a variety of groups, and developing a set of core values. By allowing users a range of tools to negotiate and inhabit online networks, Facebook and sites like it can be an important part of this developmental process.” (

  18. Join our Facebook group!

  19. A social bookmarking service Wikipedia defines Social Bookmarking as: “… a web based service, where shared lists of user-created internet bookmarks are displayed.”

  20. How long has it been around? Founded by Joshua Schachter in late 2003, bought by Yahoo in Dec. 2005 for $15-30 million (Rethlefsen, 2006) How many (and who) uses it? Traffic reached 100,000 posts per week in April 2006 Some Background

  21. How does it Work? • Non- Hierarchical keyword categorization • No controlled vocabulary • Users “tag” their bookmarks with keywords they choose themselves • All tags are PUBLIC, viewable and searchable by default – No expectation of privacy (but you can set to private)

  22. Some Common Uses for • Storing bookmarks online so they can be accessed from any internet connect computer • Consolidating bookmark collections to eliminate the confusion of attempting to locate bookmarks stored on multiple computers • Personal interests – shopping, vacations, hobbies, etc. • Academic Pursuits – keeping track of online source materials in one protected location • Sharing – Bookmarks are public • Expertise Mining – all bookmarks on have been chosen by a human being. Exploring the results of their previous searches is a great labor saver

  23. Some Advantages • Easy to learn and use • Web based • Searchable • Facilitates the development of communities of interest and expertise – can see who else is interested in your “topic” and the sites they have bookmarked. • Semantically classified tags – tags are chosen by human beings who understand the content and rank the bookmarks by their perceived utility as opposed to search engine algorithms used by internet search engines • Excellent way to locate “communities of expertise” • “Bundling” – The ability to group related tags under a category heading chosen by the user • Metcalfe’s Law (or Network Effect) - The value of a service increases proportionally with the number of users.

  24. Disadvantages • No controlled vocabulary! -- Lack of precision • Most social bookmark applications are relatively new • Changes quickly – new features are added all the time, so it can be challenging to keep up to date

  25. How does Fit in the Classroom? • Useful for creating web-based bibliographies • Create your own taxonomies • Trend spotting • Exploratory research • Sharing tags with students to facilitate active learning

  26. Web Sites of Interest • website: • “The Several Habits of Wildly Successful Users”. • Us.ef.ulA beginner's guide to The Next Big Thing • Interview with Joshua Schachter : • The blog: • A-to-Z by Functions : All 150+ hacks:

  27. References • Etches-Johnson, Amanda. "The Brave New World of Social Bookmarking: Everything You Always Wanted to KNow but Were Too Afraid to Ask." Feliciter 52 Issue, no2, 2006: 56-58. • Rethlefsen, Melissa. "Product Pipeline." Library Journal Net Connect Summer 2006 Supp.: 16-17. • Fichter, Darlene. "Tools for Finding Things Again." Online 28 no5 2004: 52-56. • Wikipedia. . Retrieved September 5, 2006.

  28. Flickr – beyond sharing pictures

  29. Set up a account • Upload your pictures • “Tag” them with descriptors • Annotate pictures if you like • Are there library uses?

  30. Can share with people around the world • Can put captions on (and more) • Can see who uploaded • Can apply tags

  31. So, we can search on tagsAnyone know what will come up if we search for “PFK”?

  32. “Poulet Frit Kentucky” of course

  33. Can highlight areas of pictures to create floating notes • Can comment on other people’s pictures • Can create sets of pictures

  34. Doesn’t have to be a picture, per se • Here someone has annotated a real map of Seattle with Grey’s Anatomy locations • Screen shots for BI purposes could work, too

  35. Or take a picture of your whiteboard when you are done with the meeting? (and annotate it?)

  36. Or share your power point slides (and links to your blog)

  37. Second Life

  38. What is Second Life?

  39. The Electric Sheep Company OnRez Viewer promises a simplified interface.

  40. Implications for education?

  41. Learning styles • Auditory learning occurs through hearing the spoken word. • Kinesthetic learning occurs through doing, touching and interacting. • Visual learning occurs through images, demonstrations and body language. In such models, the term multi-modal describes people who have more than one strong learning style. Second Life may not work for every student, but neither does CMS or lecture. It will not replace these other modes of instruction; rather Second Life will compliment them.

  42. Cons • steep learning curve for non-gamers • sexually oriented regions • technical difficulties – software crashes, requires high bandwidth and powerful computers

  43. Where can you learn more?

  44. RSS = Really Simple Syndication - RSS 2.0 RDF (Resource Description Framework) Site Summary - RSS 1.0 and RSS 0.90 Rich Site Summary - RSS 0.91 We are really just talking about FEEDS

  45. Syndication is where a section of a website is made available for other sites to utilize. XML (Extensible Markup Language) is a general-purpose markup language which allows the user to define their own tags to facilitate the sharing of structured data across the web. Aggregators are client software which gather and organize syndicated web content. How does RSS work?

  46. RSS Web 2.0 is evolving rapidly. RSS is an essential tool for keeping up with the changes!

  47. Web 3.0 What does it mean?