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Advertising - PowerPoint PPT Presentation


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Advertising. January 16 th 2012. Types of Advertising. Broadcast Advertising - Normally advertising through radio or television Print Advertising - Newspaper, magazines Internet Advertising - Youtube , Hotmail, Facebook , etc Outdoor Advertising (on-the-go places)

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Advertising


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    Presentation Transcript
    1. Advertising January 16th 2012

    2. Types of Advertising • Broadcast Advertising - Normally advertising through radio or television • Print Advertising - Newspaper, magazines • Internet Advertising - Youtube, Hotmail, Facebook, etc • Outdoor Advertising (on-the-go places) - billboards, signs, license plates, etc

    3. Benefits of Internet Advertising 1. Wider Audience 2. Targeted Audience 3. Lower Cost 4. Statistically Efficient

    4. How to Decide When, Where, and How to Advertise Push / Pull Strategy - Marketing has always been push marketing but if demand is abnormally high, consumers pull marketing - Push production is based on forecast demand and pull production is based on actual or consumed demand

    5. Value Equation • The value assigned to a product is all in the mind of the consumer. • Value is not only ‘price’. It can be quality as well. • Will the product keep me warm? Will it last as long as competitors? • In tourism, we are selling experience. That assumed experience is how tourists ‘equate’ value.