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Targeted towards the affluent India Today Readers in Top 5 Metros Mumbai, Delhi, Kolkatta, Chennai and Bangalore. Industry Snapshot. Highlights of FICCI Survey.

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Targeted towards the affluent India Today Readers in Top 5 Metros


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    1. Targeted towards the affluent India Today Readers in Top 5 Metros Mumbai, Delhi, Kolkatta, Chennai and Bangalore

    2. Industry Snapshot

    3. Highlights of FICCI Survey • The Survey reflects the changing dynamics of consumer behaviour – luxury goods are now being perceived as necessities with higher disposable incomes being spent on lifestyle products. • There is a discernible shift in the consumers’ preference in favour of technologically superior branded higher-end products. • Most importantlythe demand being spurred by increasing consumer awareness and preference for new models. • Attractive consumer loans with easy emi formats have added to the surge in demands. • VISA had a whopping 66% jump in credit purchases in 2006.

    4. The trends indicate an upswing in spends on Home Improvement For India a 38% reflects a huge opportunity

    5. In other words… The Home Design market is growing exponentially. The industry is valued currently at Rs. 65,000 crores.

    6. High consumer confidence Who is this consumer?

    7. The Target: The New Urban Indian… … who is as fussy about his environment as his wardrobe and wants the perfect look inside and out

    8. HOW DOES THIS MAKE BUSINESS SENSE?

    9. India Today - HOME A closer look at the profile Through NRS 06

    10. IT - HOME reach is 13 times the existing reach in this category Reach of any English Magazine = 31 lacs IT Reach = 14.9 lacs Reach of any Home/Int./Decor Mag. = 1.22 lacs TG = 20+, All Individuals,5 Metros (Any home / Int / décor mag include: Design Digest / Design Today / Inside Outside / Home Review) Source : NRS 06

    11. IT - HOME reach is nearly 3 times the existing reach in this category Reach of any English Magazine = 31 lacs IT Reach = 14.9 lacs Reach of any Ent. Mags. = 6.42 lacs TG = 20+, All Individuals, 5 Metros (Any Entertainment mags include: Cine Blitz / Filmfare / Stardust) Source : NRS 06

    12. IT - HOME reach is 25% more than the combined reach of all Woman Centric Mags Reach of any English Magazine = 31 lacs IT Reach = 14.9 lacs Reach of all Woman centric Mags. = 11.85 lacs TG = 20+, All Individuals, 5 Metros (All Woman Centric mags include: Cine Blitz /Cosmo / Femina / Filmfare / New Woman / Savvy / Society / Stardust / Woman’s Era) Source : NRS 06

    13. SEC C The profile that matters ! SEC D SEC B SEC A SEC D NRS 06 SEC C SEC A SEC B NRS 05 • The SEC A reach has increased by 26.5 % • The reach in the age group 35-44 has grown maximum by 35% • The reach in the people owning house having ½ rooms has grown by a massive 196% Source : NRS ’05 and ‘06

    14. India Today : HOME The only Home & Interiors magazine: Day 1 circulation of more than 2.82 lac copies A total readership of 14.9 lac readers(20+) in 5 Top Metros. IT HOME has expanded the H&I market from B2B to B2C.

    15. India Today – 5 Metro A closer look at the profile through NRS 06

    16. India Today reaches one in every 5 people in SEC A1+, the crème-de-la-crème of society. India Today EnglishDemographic dispersion : 5 M 62% of India Today’s Readers are in the key decision making 20-44 age group 65% of India Today’s readers in 5 Metro are Graduates and above Almost one in every 5 people in the Officers/Exec. category read India Today Source: NRS 2006 – Topline Study Profiles are based on 5 Metro Readership of India Today English

    17. Comparing Reach and Cost Efficiency with • Design Digest • Design Today • Cine Blitz • Femina • Filmfare • New Woman • Inside Outside • Society • Stardust • Women’s Era

    18. Comparing Reach and Cost EfficiencyAll Adults, SEC A, 5 Metro R’ship(‘000) CPT India Today (HOME) leads the readership chart with over 1.3 million readers. Total readership constitutes of about 16.3% of the total reading population, which is the highest compared with the nearest competitor. Source : NRS 06

    19. R’ship(‘000) CPT Comparing Reach and Cost EfficiencyAll Adults, SEC A, 5 Metro, OEB/SEP India Today (HOME) leads the readership chart with 5.4 Lakh readers and delivers minimum CPT. Total readership constitutes of about 23.2% of the total reading audience. Source : NRS 06

    20. 5 Metro Comparison for house owners with 5 rooms and above in SEC AB India Today is read by 50% of the total target audience. Source : NRS 06

    21. 5 Metro Comparison for house owners with 4 rooms SEC AB India Today is read by 42% of the total target audience. Source : NRS 06

    22. 5 Metro Comparison for house owners with 3 rooms in SEC AB India Today is read by 46% of the total target audience. Source : NRS 06

    23. Comparing Reach and Cost Efficiency withLifestyle and women-centric magazines • Cine Blitz • Cosmopolitan • Femina • Filmfare • New Woman • Savy • Society • Stardust • Women’s Era

    24. R’ship(‘000) CPT Comparing Reach and Cost EfficiencyFemales, SEC A, 5 Metro, Compared with Women’s Magazines NRS ‘06

    25. R’ship(‘000) CPT Comparing Reach and Cost EfficiencyFemales, SEC AB, 5 Metro, Compared with Women’s Magazines NRS ‘06

    26. R’ship(‘000) CPT Comparing Reach and Cost EfficiencyFemales, SEC A, 5 Metro, OEB/SEP NRS ‘06

    27. R’ship(‘000) CPT Comparing Reach and Cost EfficiencyFemales, SEC AB, 5 Metro, OEB/SEP NRS ‘06

    28. 5 Metro Comparison for house owners with 5 rooms and above in SEC AB (Households) India Today is read by 52% of the total target audience. Source : NRS 06

    29. 5 Metro Comparison for house owners with 4 rooms SEC AB (Households) India Today is read by 45% of the total target audience. Source : NRS 06

    30. 5 Metro Comparison for house owners with 3 rooms in SEC AB (Households) India Today is read by 49% of the total target audience. Source : NRS 06