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WHAT IS THE ISSUE?

WHAT IS THE ISSUE?. To study the feasibility and level of public interest of installing an ATM machine, small branch office, or both, or neither, in the Durbin/Bartow, WV area for Citizens National Bank (“CNB”). WHAT IS OUR GOAL?.

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WHAT IS THE ISSUE?

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  1. WHAT IS THE ISSUE? • To study the feasibility and level of public interest of installing an ATM machine, small branch office, or both, or neither, in the Durbin/Bartow, WV area for Citizens National Bank (“CNB”).

  2. WHAT IS OUR GOAL? • Provide management with a tool to aid in their decision as well as our recommendation as a team.

  3. WHAT IS THE SAMPLE? • 678 questionnaires mailed. • 93 received and usable – 14% response rate. • Consisted of people living in Pocahontas County. Included zip codes of Durbin, Dunmore, Arbovale, Green Bank, and Bartow, WV.

  4. Q: FREQUENCY OF CARD USE?

  5. Q: RATE THE IMPORTANCE OF HAVING A BANK LOCATED IN THE BARTOW/DURBIN AREA.

  6. Q: DETERMINE PUBLIC INTEREST

  7. Q: WOULD YOU MOVE ACCOUNTS?

  8. THE TEST: CHI SQUARE

  9. CHI SQUARE, CONT.

  10. CHI SQUARE, CONT.

  11. ASSESSMENT OF CHI SQUARE • There is a statistical significance between the questions asked and the answers given: • P VALUE is < .05 • The Chi Square is more than the critical value • Therefore, a relationship exists between the variables. • So? What does that mean for management?

  12. MANAGEMENT REPORT • Significant level of interest in locating a Citizens National Bank branch office or an ATM in the Durbin/Bartow area. • Branch office appears more lucrative to the public based on the answers to the questions. • BOTTOM LINE? Management should move forward to strongly consider locating a Citizens National Bank branch office in the Durbin/Bartow area.

  13. WAS THE STUDY PERFECT? • No, we found several flaws in the results of our study. • In fact, the importance of locating a branch office in the Durbin/Bartow area is probably understated.

  14. DID WE MEET OUR GOAL? • YES!

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