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RMBTA 2014 Education Day Soaring To New Heights April 10, 2014. Session 1: Data/Sources of Data/Measuring Data/Getting the most value out of the data. Presenters: Shari Quackenbush - DTM, Global Agency & Online Lead, IBM Mark Walton – VP, Strategy and Account Management,

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session 1 data sources of data measuring data getting the most value out of the data

RMBTA 2014 Education Day

Soaring To New Heights

April 10, 2014

Session 1: Data/Sources of Data/Measuring Data/Getting the most value out of the data

Presenters:

Shari Quackenbush - DTM, Global Agency & Online Lead, IBM

Mark Walton – VP, Strategy and Account Management,

Orbitz for Business

Will Tate – SVP, Management Alternatives

slide2

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Mark Walton

Orbitz for Business

Vice President

Mark.Walton@orbitz.com

slide3

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Shari Quackenbush

IBM

DTM, Global Agency & Online Lead

shari@us.ibm.com

slide4

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Will Tate

Management Alternatives

Senior Vice President

willtate@manage-alt.com

session agenda

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Session Agenda
  • Sources/Measurement
  • Compliance
  • Benchmarking
  • Innovation
data sources

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Data Sources
  • Travel Management Company
  • Payment/T&E card
  • Supplier direct
  • GL/expense data
  • Consolidated sources
  • Other third party
why we need travel data

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Why we need travel data
  • Program Management
    • Compliance/behavior modification
    • Achievement of program goals
      • Understanding dept/div program metrics
  • Supplier Management/Negotiations
  • Health/Safety/Security
    • Duty of Care / Employee Tracking
new uses for travel data

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

New uses for travel data
  • CO2 Emissions
  • Company social networking purposes
  • Gamification
balancing two primary requirements

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Balancing two primary requirements

Optimize Value

Empower Travelers

$

Ensure productive options for travelers

Program management

data benefit summary

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Data Benefit Summary

Relevant

  • Sort/drill down capabilities
  • Benchmark based on several criteria to include similar size, region, policy, and/or industry
  • Identify and proactively react to trends in spend
  • Manage vendor compliance in near real-time
  • Intuitive dashboards deliver actionable data in an interactive and graphical format

Actionable

  • Change behavior
  • Peer/Internal benchmarking
  • Possible use of gamification

Improve Results

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RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Compliance

compliance goals

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Compliance - Goals

Image provided by Prime Analytics

compliance ibm

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Compliance - IBM
  • Collect itinerary data
    • Immediate message to travelers when Out of Policy
  • Provide “Dashboards” for Lines of Business
  • Share Savings Opportunities with Lines of Business (e.g. booking 1 day earlier would produce $x in savings)
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RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

COMPLIANCE

Motivation is the art of getting people to do what you want them to do because they want to do it.

Dwight D. Eisenhower

slide15

ROI of Air Travel Compliance

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

  • This example captures Cost Avoidance by ticket.
  • Others use Cost Per Mile, after establishing a baseline then restating all future costs to baseline.
slide16

ROI of Air Travel Compliance

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

  • This example captures Cost Avoidance by ticket.
  • Others use Cost Per Mile, after establishing a baseline then restating all future costs to baseline.
slide17

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

slide18

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

slide19

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Benchmarking

benchmarking

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Benchmarking

Image provided by Prime Analytics

benchmarking ibm

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Benchmarking - IBM
  • Benchmark everything!!
    • Costs
    • Suppliers
    • Compliance
      • Lines of Business against each other
    • Savings
    • Processes
    • Policy
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RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

BENCHMARKING

“Comparison is the death of joy.”

Mark Twain

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RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

slide24

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

$50K

Saved

$75K

Saved

$205K

Saved

$110K

Saved

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RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Global Program Progress: By Component

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RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Global Program Progress: By Country

slide27

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Innovation

innovation goal summary

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Innovation - Goal Summary

Image provided by Prime Analytics

innovation ibm

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Innovation - IBM
  • STOP! Communicating to travelers via email
  • Message - to travelers while traveling – policy and savings opportunities
  • Share – traveler “compliance statistics” at point of sale
  • Predictive - Recognize new travel pattern and negotiate related agreements
slide30

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

INNOVATION

Any intelligent fool can make things bigger and more complex...It takes a touch of genius - and a lot of courage to move in the opposite direction.

Albert Einstein

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RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

What?

  • What Measures Matter?
  • Align with Culture
  • Hot Button Issues
  • Quick Wins
  • Problematic Areas

So What?

  • Why do those Measures Matter?
  • What problems do they solve?
  • What happens if they change?
  • What happens if they don’t change?
slide32

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

INNOVATION

  • Value of the Traveler Experience
  • Cost of Unhappy Customers
  • Cost of Non Compliance
  • Demand Management Effectiveness
slide33

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

case study

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Case Study

The Problem

  • Recent Airline Sourcing Criticized by Management
  • “Too focused on savings” not traveler experience

The Solution

  • Gain the Voice of Customer on for New Airline Partnerships
case study1

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Case Study

You are aware of the recent change in airline partnerships for our company. Please comment on this change:

  • How has it impacted your travel experience?
    • Made travel more difficult
    • Made travel less difficult
    • No change
  • What is your experience with the new airline partners?
    • Worse than the prior partners
    • Better than the prior partners
    • No change

92%!!

Yay!!

89%!!

case study2

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

Case Study

The Problem

  • Recent Airline Sourcing Criticized by Management
  • “Too focused on savings” not traveler experience

The Solution

  • Gain the Voice of Customer on for New Airline Partnerships

The Benefits

New Airline Partnerships Working Well!

    • Anecdotal Opinions Lost Relevance
    • Validation TO Travelers
    • Validation OF Sourcing Effort
slide37

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

slide38

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

  • Excludes:
  • Increased Costs from Booking Out of Policy Away from Designated TMC
  • Supplier Interaction Costs
  • Safety/Security Risks from Alternate Booking Channel
  • Employee Morale (Badwill)
  • Diminishes Program Credibility
a happy traveler story

RMBTA 2014 Education Day

“Soaring to new Heights”

April 10, 2014

A Happy Traveler Story: