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Introducing the

Introducing the . Bring the dot FIT Me program to life. Real time body information by the minute -It moves and breathes as you do so you can react to the facts - your way!. Your webinar presenters. Experience. Expertise. Results. Neal Spruce Founder & Chief Executive Officer .

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Introducing the

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  1. Introducing the Bring the dotFIT Me program to life Real time body information by the minute -It moves and breathes as you do so you can react to the facts - your way!

  2. Your webinar presenters Experience. Expertise. Results. Neal Spruce Founder & Chief Executive Officer Craig Pepin-Donat Chief Marketing Officer • Industry visionary • Owner of NASM • Founder of Apex Nutrition • Creator of the bodybugg. • Former bodybuilding Champion • Author • Over 30 fitness veteran • Former president of two of the largest fitness chains in the world • Operated over 430 fitness clubs in 12 countries • Author of two health and fitness books • 29 year fitness veteran

  3. Webinar agenda • The exerspy difference • Program upgrades and enhancements • Product marketing & support • Program & technical support • How you Get it • Contact information • Q&A session

  4. Scientists, Not retailers The Science, Research & Support Team NUTRITION, DIETETICS & WEIGHT CONTROL         Jill Fairweather, MS, RD         Gay Riley, MS, RD, CCN         Alan Titchenal, PhD         Kat Barefield, MS, RD, NASM-CPT & PES, ACSM-HFS EXERCISE SCIENCE, PHYSICAL THERAPY & PERFORMANCE ENHANCEMENT          Richard Stewart, MS, NASM-CPT, PES          National Academy of Sports Medicine NUTRITION & EXERCISE INSTRUCTORS         Scott Pullen MS, CES, PES             National Academy of Sports Medicine staff OSTEOPATHY, CHIROPRACTIC & ANTI-AGING MEDICINE         Bob Goldman, PhD, DO         Eric Plasker, DC MEDICAL SCIENCE, PHARMACEUTICALS & DIETARY SUPPLEMENTS        Jim Starr-Kalafat         Timothy Ziegenfuss, PhD, CSCS, EPC        Michael Oviedo, MS, NASM-PES, CSCS        Dr. Steven Shassberger, DO Robinson Pharma, Inc., Pharmaceutically/drug-licensed facility, including scientific advisory board http://www.robinsonpharma.com/ INSTITUTIONAL RELATIONSHIPS & ADVISORY RESOURCES        University of North Carolina        Arizona School of Health Sciences         Texas Women's University        University of Hawaii NATIONAL ACADEMY OF SPORTS MEDICINE         Dr. Micheal A. Clark, DPT, MS, PT, PES         Dr. Darin Padua, PhD, ATC         Dr. Kevin Guskiewicz, PhD, ATC         Dr. Steve Marshall, PhD Our job: research, apply, test, prove, design, deliver, educate and support

  5. New summary page 0.07lb

  6. summary page improvements Enhanced Summary Page: New Activity Tracker page, Exercise tab now Exercise Programs, Overview tab displays current goal, Log Food and Connect exerspy buttons provide clear call to action. 0.07lb Estimated burn next to flame is displayed before you upload your exerspy data.

  7. Enhanced legend on summary page Improved Legend on the Summary Page makes it easier for users to understand their numbers

  8. Summary page Updates with exerspy Click the Connect exerspy button to upload your data. When complete, your calorie burn total on the Summary Page is updated and the exerspy icon is shown on the bar graph. Click the exerspy icon to see all your data.

  9. Exerspy data All exerspy data is displayed within your Activity Tracker. Click each button to see the details.

  10. Calories burned per hour graph The Calories Burned Per Hour graph displays your data for every hour. Click on the each bar or use the slider to see your calorie burn per minute for that time period.

  11. Calories burned per minute graph The Calories Burned graph displays your data for every minute. Rollover the graph to see the calories you burned per minute.

  12. Calorie burn graph comparison

  13. Average Met levels Your average MET level is shown along with an explanation when you rollover it.

  14. Calorie Burn Slider Use the slider to select any time period. The calories you burned and your MET level during that time period is shown above the graph.

  15. Edit off-Body function The Edit Off-Body function allows you to choose the activities you performed when you didn’t wear the exerspy.

  16. Physical activity Your total physical activity time is shown along with minutes of physical activity per hour on the graph. Moderate and vigorous activity are color coded.

  17. Sleep time Total sleep time and sleep efficiency is displayed.

  18. steps Total steps taken is displayed and steps taken per hour are shown as you rollover the graph.

  19. Date range selections You can see your data for the last 7, 14 or 30 days using the Date Range drop down menu. You can also enter the desired date range using the calendars.

  20. Multiple day views 7, 14, 30 day views display your daily average and your daily totals as you rollover the graph

  21. step TRACKER Those who wear a pedometer can track their steps and see daily averages. NOTE: this does not change your daily calories burned.

  22. Dotfit me Program – the application With no limitations Program logic expanded & upgraded to a Holistic Platform containing Evidence- Based Solutions meeting The 2010 Weight Control Guidelines – all in your brand – affordable & available to all • Setting calorie targets with new science • Mifflin-St. Jeor formula with expanded multiplier for enhanced accuracy • Meal Planning and food logging • Lifestyle Menus with integrated meal replacements based on focus groups, science support, athletic/gym needs • CalorieKing data base with over 50K foods with multiple auto save functions • Supplement recommendations • Updated health screening logic with new evidence-based formulas blessed by legal & academic advisory board • Complete exercise module • Customizable resistance, cardio & walking programs (NASM & ACSM) with video instructions • Measurements/weights can be entered anytime for tracking

  23. Dotfit me Program – the application With no limitations • Body composition/weight goal feedback minute by minute & based on measurement changes to stay on goal • Continuous deficit or surplus and weight/fat change feedback – by the minute and measurement to measurement feedback for non-armband “stickiness” • Youth logic on all the above (8yrs and up) • Athletic performance logic on all above • 2010 and continuing fresh content and quarterly upgrades from experts • Articles, FAQs, Ask The Experts, videos, free tools including supplement screener

  24. Marketing & Support

  25. Marketing support

  26. Marketing resources • New marketing console is coming soon • Until then, go to www.dotFIT.com/clubtools and click on marketing resources • Download customizable posters, brochures, flyers and more

  27. Pricing, ordering and success support

  28. Wholesale and fit pro pricing • Wholesale Price • exerspy armband -- $159 • exerspy display -- $75 • Special packages available for 30 days • Contact Account Managers • Fitness Professional Pricing and Ordering • $129.95 • Use coupon code exerspyPro to get $50 discount • No expiration date

  29. Retail and online pricing • Online Price for Consumers (retail) • Existing subscribers -- $249.95 (armband and phone coaching session) • Limited time offer: $179.95 • New users -- $299.95 or $99 down and $19.95 per month for 12 months (armband, phone coaching session, and subscription) • exerspy digital display -- $99.95 *Remember that subscription fees for club members are subject to your dotFIT license agreement

  30. There for you when you need us. • Phone and live support hours and point of contact for consumers, fit-pros and other staff: • 877-436-8348 (877-4dotFIT) • Available 7:00 am – 6:00 pm PT • support@dotFIT.com • Live installs and in club support: • clubtools@dotFIT.com • Ask The Experts: experts@dotFIT.com • E-mail Neal: neal@dotFIT.com

  31. A team of specialists waiting to serve you. • Rep contact info • Account Management and exerspy Ordering • Keith Lansdale: Keith@dotfit.com / 601-874-1175 • Damon Moschetto: Damon@dotfit.com / 805-630-9892 • Jeremy Guenther: Jeremy@dotfit.com / 805-630-7173 • General Account Management: ClubTools@dotfit.com • License Sales andBusinessOpportunity Info • Carol Schober: Carol@dotfit.com / 805-630-5059 • Tony Torre: Tony@dotfit.com / 631-521-5412 • Business Opportunity Info: www.dotfitww.com

  32. Product Support specifications • Software Requirements: • Windows XP SP2/Later* • Microsoft .NET Framework 3.5/Later • Internet Explorer 7/Later or Firefox 3/Later • Hardware Requirements: • Available USB Port • Administrative rights will be required on the computer that the exerspy will be connected to • Due to exerspy software installation

  33. Got questions? We got answers. Q&A

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