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Toyota FTX Russell Beane. Toyota FTX. The innovation and evolution of team Toyota has attained two of our long term goals: a. Introduced a new competitor (our goal is to be the leader) of the BIG truck market. b. Created a massive vehicle powered by a displacement hybrid (gas/electric) engine. .

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toyota ftx

Toyota FTX

The innovation and evolution of team Toyota has attained two of our long term goals: a. Introduced a new competitor (our goal is to be the leader) of the BIG truck market.

b. Created a massive vehicle powered by a displacement hybrid (gas/electric) engine.

meeting needs satisfaction
Meeting Needs Satisfaction
  • Two Main Changes
  • Much LARGER with ample space
  • LARGE $avings with hybrid engine w/o compromise to power.
additional attributes
Additional Attributes
  • On-Star communication and vital information display through 3-d screen in dash
  • DVD players
  • Rear skid plate lowers an electric generator, air compressor, and outlet accessibility.
  • Collapsible storage box in bed
  • Ramp in tail gate
  • State of the art sound system with surround sound
  • 180 degree door opening
  • Step assist bar
leader in innovation
Leader in Innovation
  • Four top characteristics consumers desire when buying a vehicle
  • Cost (Investment)
  • Gas mileage
  • DEPENDABILITY that built the Toyota image
  • Safety conscious
  • Task driven to meet consumers needs
goal oriented
Goal Oriented
  • One of our missions was to compete in the BIG truck market and we will likely be leading it
  • “Once you drive this truck, I’m certain you will be ready to own it”
welcoming questions
Welcoming Questions
  • If you would like to set up an appointment to discuss more in depth, please sign the point-of contact form I am sending around the room or you may reach me at: russell_beane@toyotausa.com I will be glad to give you a business card after the presentation.
  • THANK-YOU