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Great Beginnings Academy “Lights, Camera, Promotions!” WisLine Web Call March 13, 2007 What were we talking about? Basic Financial Management Non-Profit Food Service Account Revenues and Expenditures Financial Reports Food & Labor Costs per meal So . . . .

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great beginnings academy

Great Beginnings Academy

“Lights, Camera, Promotions!”

WisLine Web Call

March 13, 2007

what were we talking about
What were we talking about?
  • Basic Financial Management
  • Non-Profit Food Service Account
  • Revenues and Expenditures
  • Financial Reports
  • Food & Labor Costs per meal
slide3
So . . . .
  • How Do You Change Your Financial Picture?
    • Decrease Costs
      • Food Costs?
      • Labor Costs?
    • Increase Revenue
      • New Streams of Revenue
      •  Participation and Sales
today s focus
Today’s Focus
  • Participation and Sales
  • “Lights, Camera, Promotions!”
definition of promotion
Definition of Promotion
  • Act of Promoting – promote is to
    • Raise to more important rank
    • Advance a student
    • Contribute to progress or growth
    • Urge the adoption of; advocate
  • Advancement in rank or responsibility
  • Encouragement; furtherance
  • Advertising or other publicity
types of promotions
Types of Promotions
  • “Everyday” Promotions
    • Cafeteria Environment
    • Meal Choices
    • Staff
  • “Special” Promotions
everyday promotions
Everyday Promotions
  • Cafeteria Environment
    • Welcoming - Signs, smell, sounds
    • Clean
  • Meal Choices
    • Appealing – visually and nutritionally
  • Staff
    • Customer-friendly
cafeteria environment
Cafeteria Environment
  • Welcoming – attractive
    • What do students see, smell, hear?
  • Adequate time to eat
    • How long do students stand in line?
    • Is there enough time to eat?
  • Positive and friendly
    • Are students treated at customers?
    • Does staff greet students politely?
meal choices
Meal Choices
  • Range of healthy food and beverage choices offered
  • Meals meet students’ expectations
  • Meals are visually appealing
  • Hot foods served hot and cold foods served cold
staff
Staff
  • Customer friendly
    • Greet students warmly and by name, if possible
    • Positive language
      • Verbal
      • Non-Verbal
  • Neat and clean
  • Good role models
special promotions monthly
Special Promotions - Monthly
  • Birthday Celebrations
    • Students for each month
    • Celebrity of the Month
      • Dr. Seuss – March 2nd
      • Mickey Mouse – November 18th
  • Theme or Specialty Bars
  • Menus planned by classrooms/grades
special promotions yearly
Special Promotions – Yearly
  • National School Lunch Week - October
  • National School Breakfast Week - March
  • Opening of Baseball Season - April
  • Black History Month - February
  • Homecoming – September or October
  • Election Day – November
  • Indoor Picnic Lunch – January
special promotion resources
Special Promotion - Resources
  • Dairy Council
    • Milk Mustache Promotion
  • School Nutrition Association
    • Tools You Can Use
      • Promotional Calendar
    • Healthy Edge Training Course
      • Module 3 – Building Partnerships and Marketing
customer satisfaction
Customer Satisfaction
  • Not all customers are created equal
  • Know your customers
    • Watch
    • Learn
    • Listen
elementary students
ElementaryStudents

Need & Wants

  • Caring school nutrition staff.
  • Food that looks good and tastes good.
senior high students
Senior High Students
  • Want . . .
    • Healthy Meals
    • Convenience
    • Flexibility
middle school students
Middle School Students
  • Want and Needs . . .
  • “Cool” Environment
  • Social Surroundings
a journey of a thousand miles
A journey of a thousand miles…..
  • . . . Begins with the first step!
assess plan create
Assess, Plan, Create
  • What
  • Why
  • Who
  • Where
  • When
  • How
market market market
Market, Market, Market
  • Advertise Upcoming Events
  • Talk it up!
    • Everywhere
    • To everyone
  • Take pictures
    • Post them everywhere
  • Evaluate
celebrate celebrate celebrate
Celebrate, celebrate, celebrate
  • Please share your successes now!!!!
upcoming events
Upcoming Events
  • WisLine Web Calls
    • Special Dietary Needs –
      • Wednesday, April 18th – 1:30 to 2:30 p.m.
    • Future Training Opportunities –
      • Thursday, May 17th – 1:30 to 2:30 p.m.
  • Great Beginnings Academy
    • GBA Survivors
      • Thursday, May 3rd – 8:30 a.m. to 3:30 p.m.
thanks for participating
Thanks for Participating!
  • Contact me if you have questions.
    • cynthia.loechler@dpi.state.wi.us
    • 608-266-5185
  • See you on May 3rd!