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Glantz, Kacirk & McCulloch “Back to the future: Smoking in movies in 2002 compared with 1950’s levels” (2004) Design Random sample (N=30) 20 movies from the 1950’s 5 movies from 2001 5 movies from 2002 Code for smoking behavior for 1 hour of film time Incidents of smoking

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glantz kacirk mcculloch

Glantz, Kacirk & McCulloch

“Back to the future: Smoking in movies in 2002 compared with 1950’s levels” (2004)

design
Design
  • Random sample (N=30)
    • 20 movies from the 1950’s
    • 5 movies from 2001
    • 5 movies from 2002
  • Code for smoking behavior for 1 hour of film time
    • Incidents of smoking
    • Number of tobacco ads
    • Number of ashtrays
results
Results
  • 10.9 in the 1950’s movies
  • 10.9 in the 2000’s movies
  • [yet an earlier study showed only 4.9 behaviors in films of 1980-1982]
interpretation
Interpretation
  • Not consistent with the real world situation
    • 44% smoked in 1950s
    • 22.8% smoked in 2001-2002
  • Dilemma: Is Hollywood being paid by the tobacco industry (evil) or are they doing it for free (stupid)
  • Nothing can be concluded about whether all this smoking in films causes people to smoke
  • Query: what if the sample had included the 2005 film, “Good Night and Good Luck”?
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