Bring E-Business to the World s Largest Flower Auction: The Case of Aalsmeer lsmar Preloader

Bring E-Business to the World s Largest Flower Auction: The Case of Aalsmeer lsmar - PowerPoint PPT Presentation


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Case Structure. Executive SummaryOrganizational BackgroundHistory AuctionsCurrent SituationValue Chain and IndustryStructure of Aalsmeer Flower AuctionAuction and Mediating Processes at the Aalsmeer Flower AuctionSetting The StageCase DescriptionE-Business Phase I: Flower AccessE-Business Phase II: Flower XLPhase 3: Electronic Trading PlaceTechnical Aspects of Different E-Business SystemsOrganizational and Cultural ImplicationsSummary of the Case DescriptionCurrent Challenges and1146

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