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Elevating the Conversation to Mobility to Help Sell Wireless LANs

Elevating the Conversation to Mobility to Help Sell Wireless LANs. Lynn Lucas Director, Mobility Solutions March 21, 2007. Contents. Just What is Mobility? Customer Views Cisco Mobility Vision and Business Mobility Solutions Using Mobility to Sell Wireless LANs. Mobility….

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Elevating the Conversation to Mobility to Help Sell Wireless LANs

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  1. Elevating the Conversation to Mobility to Help Sell Wireless LANs Lynn Lucas Director, Mobility Solutions March 21, 2007

  2. Contents • Just What is Mobility? Customer Views • Cisco Mobility Vision and Business Mobility Solutions • Using Mobility to Sell Wireless LANs

  3. Mobility… • ….is not just wireless • ….is not just cell phones • ….is not just push email

  4. But Their Ability to Keep Their Business Moving 24/7 Without Boundaries Is Common. Customer Views on Business Mobility Premier petrochemical company Global financial servicescompany World’s third largest retailer Rebecca Jacoby, CIO John Stewart, CSO Manny Rivelo, SVP WW Field Wayne Powell, Chief Telecom Architect Harvey Koeppel, CIO John D’Onofrio, CTO John Fisher, VP WW ITOperations and Architecture “Connect securely to office applications over any network—wired, Wi-Fi, 3G—from anywhere” “Smart refueling stations that automatically identify trucks and perform transaction” “The all wireless refinery, chemical plant and offshore platform” “The all wireless branch office” “Telecommuting from home” “Bank branch in a phone” “The portable branch office” “High value customeridentification and real- time location tracking” “Perpetual in-storeinventory management”“High value customer identification and location tracking” “Contractor SOSI access from personal smartphone”“In-home real-time customer quoting and scheduling” “Your officemoves with you””Enterprise mobility means being out on the road, being out of the office, in transit, but still having access to the productivity tools that I havein the office.” “Simple rich collaboration from home, hotel, branch office or airport” Enterprise Mobility Is Broad Customers Confused About the Options and Integration Challenge

  5. Remote Access Remote Access Corporate LAN Corporate LAN Storage Storage 0 0 20 20 40 40 60 60 80 80 100 100 Mobility is a Top Priority for CIOs Goldman Sachs FY 06 IT Survey Medium and High Priorities Security Mobility VOIP Identity Management Source: Goldman Sachs IT Spending Report, July 2006

  6. Four Trends Accelerate Need for Business Mobility • Today’s anytime work environment • Global and virtual teams • Increased competition ->personalizing the customer experience • The Mobility Generation • Business continuity • Natural events and weather • Transit interruption • Pandemics • Green friendly • Reduced travel and real estate • Cost reduction • Network and service integration Mobility Not a Privilege, but a Requirement

  7. Contents • Just What is Mobility? Customer Views • Cisco Mobility Vision and Business Mobility Solutions • Using Mobility to Sell Wireless LANs

  8. Mobility… 8 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

  9. Mobility… 9 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

  10. Mobility…Is About People 10 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

  11. Mobility…Is About People More Specifically, Mobility Is about Connecting People with Other People, Places and Things Places Things People 11 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

  12. More Specifically, Mobility Is about Connecting People with Other People, Places and Things Insight Awareness Collaboration

  13. Your Business Moves with You Unlock the Power of People, Assets, Applications and Infrastructure by Connecting Them Mobility Improves the Experience of Business Collaboration Insight Awareness

  14. In-BuildingMobility RemoteAccess FieldForce Mobility Improves the Experience of Business Your Data Center Travels Around the World • Improveefficiency by accessing information anywhere removing return to central office • Increase speed of response to unplanned schedule changes • Maximize direct customer interaction and remove proxies • Accurately enterinformation at the point of service Insight

  15. Campus Mobility Wide Area Mobility Portability Your Data Center Travels Around the World Your Team Follows You Collaboration • Improveefficiency by accessing information anywhere removing return to central office • Ubiquitous Unified Communications experience through wired, wireless and cellular devices • Increase speed of response to unplanned schedule changes • Bridge enterprise and wide area mobility through single number reach

  16. High Value,Scarce orProtected Assets ImportantPersonnel Any WLAN Enabled Device Your Team Follows You Your Assets Join the Network • Visibility into the location of valuable assets • Reduced costs of leasing and equipment purchases to offset losses and theft • Improved customer service without long wait times • Higher security due to insight into the location and movement of goods and people Awareness

  17. Cisco Business Mobility VisionDelivering Rich Business Experiences Securely Anytime, Anywhere Across Any Network

  18. Delivering Rich Business Experiences Anytime, Anywhere Across Any Network Insight Collaboration Awareness WLAN Mesh Ethernet WiMAX Cellular Cisco Business Mobility Solutions One CiscoUnified Communications Experience Anytime, Anywhere,Any Device Enabling Business Applications at the Pointof Need Bridging the Physical World With the Enterprise Intelligent Network Services Securely Extending the Value of Your Application and IT Investment

  19. Delivering Rich Business Experiences Anytime, Anywhere Across Any Network Insight Collaboration Awareness Cisco Business Mobility Solutions Business on the Go Solutions Mobile Solutions for UC Process Monitoring and Optimization Solutions One CiscoUnified Communications Experience Anytime, Anywhere,Any Device Enabling Business Applications at the Pointof Need Bridging the Physical World With the Enterprise Security Voice Presence Location Unified Wired/ Wireless Network

  20. Mobility Enables a Better Business Experience Across Many Networks Campus Location Appliance Internet WLAN AP NAC Appliance ASA 5500 Unified IP Phone Catalyst 6500 with WISM Datacenter Unity Unified Presence Server Unified Mobile Communicator Unified Communications Manager Unified MobileCommunicator Unified Wireless IP phone Branch …on the Go Home Cisco AnyConnect VPN Client and Security Agent ISR 800 Series Router Partner Dualmode Smartphone Unified IP Phone WLAN AP Unified Personal Communicator Unified Mobile Communicator Unified Personal Communicator Unified IP Phone Unified Wireless IP phone

  21. Contents • Just What is Mobility? Customer Views • Cisco Mobility Vision and Business Mobility Solutions • Using Mobility to Sell Wireless LANs

  22. Delivering Rich Business Experiences Anytime, Anywhere Across Any Network Insight Collaboration Awareness Cisco Business Mobility Solutions Business on the Go Solutions Mobile Solutions for UC Process Monitoring and Optimization Solutions One CiscoUnified Communications Experience Anytime, Anywhere,Any Device Enabling Business Applications at the Pointof Need Bridging the Physical World With the Enterprise Security Voice Presence Location Unified Wired/ Wireless Network

  23. Delivering Rich Business Experiences Anytime, Anywhere Across Many Networks Insight Delivering Insight with the Cisco Unified Wireless Network In-BuildingMobility Branch Office FieldForce Enabling Business Applications at the Pointof Need Cisco Unified Wireless Network 4400 Series WLAN Controllers or Catalyst 6500 with WISM, LWAPP APsCisco NAC Appliance Cisco Unified Wireless Network ISR WLCM with 2000 Series WLAN Controllers, LWAPP APs Cisco NAC Appliance Cisco Service Mesh Aironet 1500 Series Mesh APs,3200 Series Wireless and Mobile Routers

  24. Delivering Rich Business Experiences Anytime, Anywhere Across Many Networks Wide Area Mobility Portability Collaboration Delivering Collaboration with the Cisco Unified Wireless Network Campus Mobility One CiscoUnified Communications Experience Anytime, Anywhere,Any Device Cisco Unified Wireless Network Cisco Unified Personal Communicator on a Wi-Fi enabled laptop Cisco Unified Wireless Network Cisco 7920/21 Wireless IP Phone Cellular network and/or Cisco Unified Wireless Network Partner dual mode phones and Cisco Unified Mobile Communicator or Cisco Unified Mobility

  25. Delivering Rich Business Experiences Anytime, Anywhere Across Many Networks High Value,Scarce orProtected Assets Awareness Delivering Awareness with the Cisco Unified Wireless Network Any WLAN Enabled Device ImportantPersonnel Bridging the Physical World With the Enterprise Cisco Unified Wireless Network Cisco Location Appliance Partner Wi-Fi tags or devices with embedded Wi-Fi

  26. Why Cisco • Consistent with existing infrastructure - not an overlay • Reduces network complexity • Ensures network integrity and control • Enables network intelligence on any device • Allows flexibility in enduser choices For IT …and the Enduser

  27. What’s Your Business Mobility Quotient?www.cisco.com/go/MQ Communication Insight Awareness Do you have IP telephony? Have you categorized your workforce with respect to their mobility needs (i.e. Road Warrior, Campus Cruiser, etc)? Have you identified key assets/people that you need to track? Can you easily quantify your cell phone expenditures? Can you identify which employees are in building in case of an emergency? What percentage of your your mobile workforce is equipped with laptops or smartphones? Do you have corporate approved IM/presence solution? Have you evaluated the security risk of rogue mobility? Do you have wireless access within your buildings for employees?For guests? Have you deployed mobile email? Do you have a corporate telecommuting solution for home-based workers? Have you deployed mobile VPN for corporate application and intranet access? 27 Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

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