Unit 7 Things: The Throw-away Society. Irena, Icey, Meteor, Lilac, Taomac, Sophia. ♫ Warming up ♫ Alvin Toffler ♫ Comprehension ♫ Discussion. Iphone store. The Author. —— Alvin Toffler. —— Alvin Toffler. Born Residence Nationality Ethnicity Occupation.
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Unit 7 Things: The Throw-away Society Irena, Icey, Meteor, Lilac, Taomac, Sophia
♫ Warming up ♫ Alvin Toffler ♫ Comprehension ♫ Discussion
The Author ——Alvin Toffler
——Alvin Toffler • Born • Residence • Nationality • Ethnicity • Occupation October 4, 1928 New York City Los Angeles, California the United States Jewish Futurist, journalist, writer
Worked in a union-backed newspaper Worked as a blue collar on assembly lines 5 years Studied in New York University Worked as a White House Correspondent 3 years Be a labor columnist of Fortune magazine Be hired by IBM His experience Founded Toffler Associates 1996
Alvin Toffler is known for his works discussing the digital revolution, communication revolution and technological singularity. • In his early works he focused on technology and its impact like information overload. Then he moved on to examining the reaction of the changes in society. His later focus has been on the increasing power of 21stcentury, military hardware, weapons, the proliferation of new technologies, and capitalism.
Their well-known works Alvin Toffler and Heidi And, War and Anti-War (1995) Revolutionary Wealth (2006)……
Sth about Future Shock • ——What led you to write Future Shock? • ——While covering Congress, it occurred to us that big technological and social changes were occurring in the United States, but that the political system seemed totally blind to their existence…… • Our ideas came together in 1965 in an article called "The future as a way of life'', which argued that change was going to accelerate and that the speed of change could induce disorientation in lots of people. We coined the phrase "future shock'' as an analogy to the concept of culture shock. With future shock you stay in one place but your own culture changes so rapidly that it has the same disorienting effect as going to another culture. From:New Scientist, 19 March 1994, pp. 22-25
Main Idea Paragraphs Division
Things：The Throw-Away Society Part 3 (Para.7-Para.11) Part 1 (Para.1-Para.3) Part 4 (Para.13) Part 2 (Para.4-Para.6)
Part One (Para.1-Para.3) Uses the example of Barbie Doll to state his thesis. What is so-called the throw-away society? That man’s relationships with things are increasingly temporary
Part Two (Para.4-Para.6) technological environment Demonstrates the affluence of things, the importance of things and our attitudes towards things. Utility and psychological impact Basic value judgment
Part Three (Para.7-Para.12) Give some examples to make a further Description of the throw-away society. Para 7.8: social affluence Para 9:level of industrialization Para 10-12: new products and their low price
Part Four (Para.13) conclusion (the decreased duration of man-thing relationship).
Q&A • 1. What is the function of the Barbie doll example cited at the beginning of the essay? • 2. What is the topic sentence of para. 8? Is it adequately developed by the evidence that follows in the paragraph? • 3. Would you characterize Toffler’s essay as subjective and interpretive or objective and factual? Why do you think so?
Q&A • 3. It is objective and factual. Nowhere in the essay can we find any indication of the author’s personal point of view on the phenomenon; he appears to be unbiased, neither for or against this trend.
In the past, the relationship between husbands and wives was very firm. Even though they quarreled or fought with each other, they seldom ended with breaking up and divorcing.
Now it seems that couples are intended to say goodbye easily to each other.
Discussion • 1. After watching these pictures and their performance, what's your attitude toward this phenomenon? • 2. Would you please find some reasons of this phenomenon?