The Salvation Army National Capital and Virginia Division Divisional Commanders Majors Mark and Alice Bell Divisional Headquarters www.virginiasalvationarmy.org 202-756-2600
DID YOU KNOW… …The Salvation Army is a member of the Evangelical Council for Financial Accountability. ...83 cents of ever dollar we receive is provided in direct service to those less fortunate? ...the number of seniors 65 years of age and older living in poverty increased in 2005? At least 100,000 more seniors fell into poverty. -- www.census.gov ...37 million Americans were living in poverty in 2005? That's 12.6% of the total population! -- www.census.gov ...that you can send an inner-city kid to a week at summer camp for only $170? Instead of giving material gifts, your gift of camp gives an experience that will last a lifetime. ...that $30.60 is enough to provide an evening of rest in a homeless shelter? For less than a concert ticket, you can bring a man in off the streets.
Nationally, The Salvation Army spent a nickel of every dollar raised last year on fundraising expenses:
MARKETING AND PROMOTION PLAN FOR GIFT CARD COLLECTION PROGRAM This year, The Salvation Army has an exciting new opportunity to raise additional funds.
The Salvation Army has approved a contract to accept gift cards and redeem them for cash. These gift cards can be from ANYretail store and, regardless of the remaining balance, can be redeemed for cash.
Gift cards are among the most popular gifts during the holiday season and throughout the year. In 2007, it is estimated that $100 billion was spent on gift cards.
Someone receives a gift card for $25 and makes a purchase for $22.50. What happens to the remaining $2.50? In most cases it stays on the card in their wallet for a month or two and eventually gets thrown away.
Now you have the power to collect these cards and turn them into support for The Salvation Army programs! This could add up to millions of dollars in additional support for needy families.
It’s easy. All you have to do is follow three simple steps:
STEP 1 - PREPARE • Receive Collection Box Delivery and Removal Schedule • Receive Salvation Army Corps Officers Contact Information
STEP 2 - PRESENT • Salvation Army Corps Officers will install at the designated Branches • Signage • Card collection boxes
STEP 3 - PARTICIPATE • Post the information on the Bank of America Website • Notify your members that you are collecting unwanted gift cards with tag line on monthly statements
You’ll be surprised at how many people are carrying around old cards with a small balance and how thrilled they’ll be to come into the Bank of America Branches to do some good through a trusted organization like The Salvation Army.
YOUR GIFT TO THE SALVATION ARMY GOES FARTHER TO HELP MORE OF OUR NEIGHBORS IN NEED…. “The Salvation Army is by far THE MOST EFFECTIVE ORGANIZATION IN THE U.S. No one comes close to it with respect to clarity of mission, ability to innovate, measurable results, dedication, and putting money to maximum use.” —Dr. Peter Drucker, World-Renowned Management Expert
ESTIMATED GIFT CARD MARKETING SCHEDULE • August 2008 Confirm Proposal with Bank of America and The Salvation Army • September 2008 Information Rollout to Branch Managers and Corps Officers • October 2008 Activate Website Advertisement for Bank of America • www.bankofamerica.com • October 2008 Activate Website Advertisement for The Salvation Army www.uss.salvationarmy.org • November 2008 Corps Officer Delivery and Placement of Collection Boxes • Salvation Army Divisional Press Release • Salvation Army Postcard Mailing* • December Salvation Army Outbound Voice Message Call* • January 2008 Salvation Army After Christmas Reminder Mailing* • February 2-6, 2009 Corps Officer Removal of Collection Boxes • *Individual Corps Offices are authorized to choose to implement and pay for all local advertising.
ESTIMATED GIFT CARD PROCESS SCHEDULE • August 2008 Confirm Proposal with Bank of America and The Salvation Army • September 2008 Information Rollout to Branch Managers and Corps Officers • October 2008 Branch Managers Meet Corps Officers to Confirm: • Approved Signage • Box Collection Personnel List • Branch Site Placement (November 17-21, 2008) • Weekly Box Collection Time Agreement • Removal Date (February 2-6, 2009) • November 17-21, 2008 Corps Officer Delivery and Placement of Collection Boxes • February 2-6, 2009 Corps Officer Removal of Collection Boxes
Thank you for helping with this powerful new way to help our community’s neediest.
The Salvation Army National Capital and Virginia Division CENTRAL VIRGINIA Richmond Metropolitan Area Command Camp Happyland, Richardsville, VA Charlottesville Corps Fredericksburg Corps Richmond Corps Staunton Corps Lynchburg Corps Waynesboro Corps HAMPTON ROADS/TIDEWATER AREA Norfolk - Tidewater Area Command Virginia Peninsula Corps Portsmouth Corps Suffolk/Western Tidewater Corps Williamsburg Corps SOUTHWEST VIRGINIA Covington Corps Danville Corps Martinsville Corps New River Valley Corps Roanoke Corps WASHINGTON METROPOLITAN AREA National Capital Area Command Alexandria Corps, VA Arlington Corps, VA Fairfax Corps, VA Harbor Light Center, DC Montgomery County Corps, MD Prince Georges County Corps, MD Prince William Corps, VA Sherman Avenue Corps, Washington, DC Southeast Corps, Washington, DC NORTHERN VIRGINIA Culpeper Service Center Front Royal Corps Harrisonburg Corps Loudoun County Corps Warrenton Service Center Winchester Corps
For more information, please contact : The Salvation Army Attention: Cynthia D. Umrani Regional Resource Development Director 2626 Pennsylvania Avenue, NW Washington, DC 20037 202-756-2684 (o) 202-464-7207 (f) Cynthia_Umrani@uss.salvationarmy.org