Enhancing Sustainability at LACCD: Media Outreach and Community Engagement Strategies
On March 10, 2009, the LACCD presented a comprehensive strategy focused on sustainability, emphasizing the importance of media outreach and community engagement. This plan aimed to dominate the 2009 media cycle by leveraging local and national outlets to secure 20-25 million media impressions and 15-20 high-value placements. Special events like “Local Solutions for Copenhagen” highlighted educational and networking opportunities. The initiative showcased significant results, including a 50% increase in website traffic and the establishment of a thriving online community focused on green initiatives.
Enhancing Sustainability at LACCD: Media Outreach and Community Engagement Strategies
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Presentation Transcript
Presentation to Los Angeles Community College District March 10, 2009
Media Fracture System RICH PITCH CALENDAR Academic & Construction Trade Local Print & Broadcast Niche Green Outlets Specialty Cable Programming National Weeklies and Business Press FILTER OPPORTUNITIES
From Copenhagen to Los Angeles • Dominating 2009 media cycle • Ideal leadership moment for LACCD • Positioning for Annual Conference (e.g., “Local Solutions For Copenhagen”) • Education, Outreach, and Social Networking Opportunities
What Gets Measured Gets Done • 20MM – 25MM media impressions secured • Inclusion in 15-20 high-value media placements • Coverage in 5-7 leading multi-cultural outlets • 25-30 positive online posts • 8-10 outlets participate in “Copenhagen” events
Results • More than double your database • LACCDBuildsGreen.org is a rich online community • 50% increase in websitetraffic • 75% of comments are positive/neutral • 250 stakeholders join LACCD’s social network
