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SEO BASICS Internet Marketers #SEOmkt3730

SEO BASICS Internet Marketers #SEOmkt3730. Done By:  Evan Clough  Ashley Sellers Erik Wilson Stephen Glover. OUTLINE. Introduction of SEO  SEO History Tour of SEO "How To"  Examples of how to make your sites SEO friendly (Best practices- Case Study ) What's Next? 

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SEO BASICS Internet Marketers #SEOmkt3730

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  1. SEO BASICSInternet Marketers#SEOmkt3730 Done By:  Evan Clough  Ashley Sellers Erik Wilson Stephen Glover

  2. OUTLINE • Introduction of SEO  • SEO History • Tour of SEO "How To"  • Examples of how to make your sites SEO friendly (Best practices- Case Study ) • What's Next?  • Conclusions & Questions

  3. Search Engine Optimization (SEO) • SEO  • Techniques 

  4. SEO History • 1995 • 1995 February - Infoseek • 1995 May - SavvySearch • 1995 June - MetaCrawler • 1995 August - DejaNews • 1995 August - Magellan • 1995 September - Inktomi • 1995 October - Excite • 1995 December – AltaVista • 1996 • 1996 January - BackRub • 1996 April - Alexa • 1996 May - HotBot • 1996 June - Archive.org • 1996 October - LookSmart • Dogpile • Mamma • 1997 • 1997 February - The Mining Company • 1997 April - AskJeeves • 1997 July - FAST Search • 1997 August - Northern Light • GoTo • 1998 • 1998 April - Direct Hit • 1998 May - Yahoo! Web Search powered by Inktomi • 1998 June - ODP/DMOZ • 1998 September - MSN Search • 1998 September - Google • 1998 October - Lycos acquires HotBot • GoTo acquires WWW Worm • 1999 • 1999 January - At Home acquires Excite • 1999 February - GO Network • 1999 June - CMGI acquires AltaVista • 1999 July - Disney acquires Infoseek • 1999 August - AlltheWeb • 1999 September - FindWhat • 1999 November - NBCi/Snap • About.com 1990 • 1990 December - WWW Server Prototype • Archie 1991 • 1991 April - Gopher • 1991 April - WAIS publisher fed search engine • 1991 May - WWW Server Production 1992 • 1992 July - Lynx Web Browser • 1992 December – Veronica  1993 • 1993 February - Architext • 1993 March - First email message sent by Bill Clinton • 1993 March - Jughead • 1993 June - WWW Wanderer • 1993 August - Mosaic Web Browser • 1993 November - Aliweb • 1993 December - WWW Worm • 1993 December - JumpStation • 1993 December - RBSE 1994 • 1994 April - WebCrawler • 1994 April - Yahoo! • 1994 July - Lycos • 1994 December - First W3C meeting at MIT

  5. 1990's • Early SEO • World Wide Web • On-Page Factors • Descriptive file names • Page titles  • Meta descriptions. • SEO Term • John Audette • Bruce Clay

  6. Mid-1990's Abuse & Ranking Manipulation • Highly Ranked = Value • Keyword Density • Keyword Stuffing

  7. 1998 • BackRub • Stanford  • Google  • Off-page factors  • On-page factors Sergey Brin & Larry Page

  8. PageRank 

  9. 2004 • Rankings • Leading Search Engines  • Google • Bing • Yahoo • Published • Rand Fishkin • Barry Schwartz • Aaron Wall • Jill Whalen

  10. 2005-2008            2005 • Personalized Search • Logged in •         2007 • Campaign  • Nofollow  •        2008 • "Ranking is Dead" - Bruce Clay

  11. 2009 • History • Real-time-search

  12. SEO: Where to begin??? • WHO? • WHAT? • WHERE? • HOW? • PLAN AHEAD!

  13.    Your Footprint • Your digital "footprint" • Online Community • Social Media Platforms  • Backlinks

  14. SEO • Won't happen overnight • How often do you contribute? • Who is reading your material? • Why should somebody subscribe to your page?

  15. Keywords • What will somebody type into an engine? • Simple • Unique  • Relevant

  16. Content • How "good" is your content? • Images • Links • Videos • Backlinks? • BE UNIQUE!

  17. Example Blog 

  18. SEO Success Stories •  Case Study • Everlasting Memories  • SEO techniques used: • On Page Optimization • Off Page Optimization • Within 6 months...

  19.  SEO Success Stories • Swimwear Boutique  • Stategies Used •  Lanier Handcrafted Pens • Strategies Used • Bottom Line- SEO works and will get your business noticed!

  20. Next with SEO Smart Phones

  21.    Google TV

  22. Conclusions  • What it is • This history • How to SEO your page • Success Stories  • What is next to come 

  23. Questions?? Thank You  #Mkt3730

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