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Internet Basics Jim Burton, Ph.D. Marketing & Real Estate College of Business Overview Internet User Profile Definitions Web Site Goals Web Site Content Some Real Estate Sites Web Site Appearance Web Site Organization Getting Found Internet Advertising Definitions

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internet basics

Internet Basics

Jim Burton, Ph.D.

Marketing & Real Estate

College of Business

overview
Overview
  • Internet User Profile
  • Definitions
  • Web Site Goals
  • Web Site Content
  • Some Real Estate Sites
  • Web Site Appearance
  • Web Site Organization
  • Getting Found
  • Internet Advertising
definitions
Definitions
  • Animated .gif – moving graphic
  • cgi form – fill in the blanks
  • Community Site – City or county site
  • .gif – compression for photos/graphics
  • Home page – main page of web site
  • Host – server computer for storing web sites
  • .htm – hypertext markup language (.html)
definitions cont d
Definitions Cont’d
  • .jpg – photo file
  • Link – link to other web pages
  • Position – market segment
  • Server – host computer
  • UMPS – unique marketing position statement
  • URL – Universal Resource Locator
  • Web Page – web site page
  • Web Site – group of web pages
web site goals
Web Site Goals
  • Market position checklist
  • Define Target audience
  • Define Internet marketing Goals
  • Design web site to meet the audience & goals
  • Appealing & unique
web site content
Web Site Content
  • Position Statement
  • Content supports position
  • Inform & educate
  • Entertaining & helpful
  • Directed at target audience
  • Encourage repeat visits
  • Real estate content
some real estate sites
Some Real Estate Sites
  • www.realtor.com
  • www.homeadvisor.msn.com
  • www.fanniemae.com
  • www.e-loan.com
  • www.searchastate.com
  • http//usacitylink.com
  • www.infospaceinc.com
  • www.4cities.com
web site appearance
Web Site Appearance
  • Look & Feel!
  • Reflect your market
  • Distinctive
  • Consistent page to page
  • Clear & Easy to Use
  • Colorful & photos
  • Sound & Music
web site organization
Web Site Organization
  • Simple Home Page
  • Easy & Clear Links
  • Clear Goals for each link
  • Help FAQS
  • Customer Service email and/or phone
  • Readable Print
getting found portals search engines directories
Getting Found: Portals, Search Engines & Directories
  • Portal – a gateway or link
  • Search Engines –register or sends spider to find keywords
  • Test search engines regularly
  • Directories – index of links, Yahoo
  • Hit Counters
  • Cookies
  • Search Position
internet advertising
Internet Advertising
  • Community Information Sites
  • Enhanced Listings
  • Banner, Block & Title Ads
  • Reciprocal Links & Banner Exchanges
  • Bridge Page – link to your site
  • Free vs. Costs