Internet Basics - PowerPoint PPT Presentation

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  1. Internet Basics Jim Burton, Ph.D. Marketing & Real Estate College of Business

  2. Overview • Internet User Profile • Definitions • Web Site Goals • Web Site Content • Some Real Estate Sites • Web Site Appearance • Web Site Organization • Getting Found • Internet Advertising

  3. Definitions • Animated .gif – moving graphic • cgi form – fill in the blanks • Community Site – City or county site • .gif – compression for photos/graphics • Home page – main page of web site • Host – server computer for storing web sites • .htm – hypertext markup language (.html)

  4. Definitions Cont’d • .jpg – photo file • Link – link to other web pages • Position – market segment • Server – host computer • UMPS – unique marketing position statement • URL – Universal Resource Locator • Web Page – web site page • Web Site – group of web pages

  5. Web Site Goals • Market position checklist • Define Target audience • Define Internet marketing Goals • Design web site to meet the audience & goals • Appealing & unique

  6. Web Site Content • Position Statement • Content supports position • Inform & educate • Entertaining & helpful • Directed at target audience • Encourage repeat visits • Real estate content

  7. Some Real Estate Sites • www.realtor.com • www.homeadvisor.msn.com • www.fanniemae.com • www.e-loan.com • www.searchastate.com • http//usacitylink.com • www.infospaceinc.com • www.4cities.com

  8. Web Site Appearance • Look & Feel! • Reflect your market • Distinctive • Consistent page to page • Clear & Easy to Use • Colorful & photos • Sound & Music

  9. Web Site Organization • Simple Home Page • Easy & Clear Links • Clear Goals for each link • Help FAQS • Customer Service email and/or phone • Readable Print

  10. Getting Found: Portals, Search Engines & Directories • Portal – a gateway or link • Search Engines –register or sends spider to find keywords • Test search engines regularly • Directories – index of links, Yahoo • Hit Counters • Cookies • Search Position

  11. Internet Advertising • Community Information Sites • Enhanced Listings • Banner, Block & Title Ads • Reciprocal Links & Banner Exchanges • Bridge Page – link to your site • Free vs. Costs