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Campus & Young Adult Engagement Overview. Campus & Young Adult Engagement. Goals: Help young adults (ages 18-24 years old) advance the common good on campus and in their communities Help young adults grow as leaders

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Campus & Young Adult Engagement Overview

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campus young adult engagement
Campus & Young Adult Engagement
  • Goals:
    • Help young adults (ages 18-24 years old) advance the common good on campus and in their communities
    • Help young adults grow as leaders
    • Develop an authentic, lasting relationship between young adults and the United Way movement

Advancing the Common Good by Focusing on Education, Income and Health

Promoting Financial Stability & Independence

Helping Children & Youth Achieve Their Potential

Improving People’s Health

Community Involvement

Resource Generation



Donor Relationships

Community Investment

Public Policy

campus young adult engagement1
Campus & Young Adult Engagement

Today’s college and university students:

  • Represent a significant population of young adults in the USA
  • Succeed as volunteers and fundraisers, but can do even more with United Way help
  • Benefit from quality experiences volunteering, fundraising and with other pro-social activity
  • Differ from previous cohorts in important ways
campus young adult engagement2
Campus & Young Adult Engagement
  • Population on campuses:
    • In 2005 there were over 29 million 18-24 year olds.
    • There were about 14 million undergraduate students in 2005.
    • Almost 46% of all 18-24 year olds had completed or were currently enrolled in higher education during 2006.
  • US Census Bureau,, 2007.
campus young adult engagement3
Campus & Young Adult Engagement

Students are successful volunteers and fundraisers:

  • In 2005, they volunteered approximately 132 million hours1
  • They raised millions of dollars in 2006-2007
    • Penn State Dance Marathon raised over $5 million
    • FSU Relay for Life raised over $135,000
  • Existing resources on campus support their efforts
    • infrastructure, advising, funding, etc.
  • United Way can add community expertise and an impact perspective to their work
  • 1 Corporation for National and Community Service, “College Students Helping America,” 2006.
  • 2 Independent Sector, Value of Volunteer Time,, 2007.
campus young adult engagement4
Campus & Young Adult Engagement
  • 1 Astin, Sax, and Avalos, “Long-term effects of volunteerism during the undergraduate years,” 1999.
  • 2 Independent Sector, Giving and Volunteering in the United States,, 2007.
  • Positive effects on young adults:
    • On-campus volunteerism helps develop leadership, work skills, connection to community, pro-social attitudes, and more.1
    • Students who volunteer are more likely to give to charities and continue volunteering later in life.2
  • Increasing the effect:
    • Offer opportunities to reduce the activation gap between young adults’ desire to be involved and their actual involvement levels.
campus young adult engagement5
Campus & Young Adult Engagement
  • Young adults in today’s world:
    • Communicate in new and fast-paced ways, and they have more access to more outlets for their pro-social activity than ever before
    • Are less aware of United Way, but agree more with United Way’s key principles than other cohorts
    • Are connecting with other major nonprofits through campus programs (Red Cross has more than 110 chapters; Habitat for Humanity even more)
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Campus & Young Adult Engagement
  • Community Impact
    • Generate time, talent, and resources for impact agenda; help youth achieve their potential
  • Branding and Marketing
    • Expanded presence for United Way and partners on campuses and with a new market
  • Resource Development
    • Short and long-term opportunities to engage students, campus, and community supporters
  • Talent Management
    • Connection to United Way and partners as place for internships and employment
campus young adult engagement7
Campus & Young Adult Engagement
  • Approaches to connecting with young people:
    • Inspire and be inspired by young adults
    • Engage young adults in community work in meaningful ways
    • Empower young adults to continue their engagement

Along the way, United Way and partners will better understand, connect with, and support Gen Y

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Campus & Young Adult Engagement
  • United Way Students in Action – Pilot Project
    • Student-led community change organization on campus
    • Advised by local United Way and campus host
    • Educating, advocating, volunteering and fundraising
    • Special projects such as 10,000 Hours, ASB, and Trash to Treasure
    • Alumni network for long-term connections
united way students in action trash to treasures
United Way Students in ActionTrash to Treasures
  • What it is:
    • An end of the year collection of unwanted goods from college students
    • Goods are sold at minimal cost to community members
  • Penn State University T2T 2007:
    • 6th PSU Trash to Treasure
    • 66 tons of items donated
    • $49,001 raised for Centre County United Way
united way alternative spring break
United Way Alternative Spring Break
  • Engages young people ages 18-24 from campuses and the work place in United Way’s hurricane recovery work
  • In 2007, 320 young people participated
    • ¼ of participants became involved through their local UW
    • NCL employees participated
  • ASB 2007 generated 27,059.5 volunteer hours which credited $496,541.83 of Louisiana’s cost share to FEMA.
  • 84% of participants said they were more likely to volunteer in the future post-ASB
united way alternative spring break1
United Way Alternative Spring Break
  • ASB Media:
    • On MTV’s Amazing Break
    • 213 broadcast stories, 29 print articles, and 20 online features
    • $315,000: Earned media value of UWA’s video news release
    • 8% increase on UW’s website
    • 14,000 visitors to the ASB Blog

Campus & Young Adult Engagement

Advancing the common good now and into the future