1 / 15

Law Firm Social Media: Yes, This Applies To You

Learn why social media marketing is crucial for law firms, including branding, content creation, and engagement strategies. Discover how to leverage top platforms like Facebook, Twitter, LinkedIn, and Google Plus to reach a wider audience and establish industry authority. Get insights on optimizing profiles, posting frequency, and interacting with followers effectively.

abla
Download Presentation

Law Firm Social Media: Yes, This Applies To You

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Law Firm Social Media:Yes, This Applies To You By PaperStreet Web Design

  2. The Value of Social Media Social media marketing includes the use of social networking sites and on-site activity including blogging, user-generated content, ratings and reviews.

  3. Why it applies to you • Relevancy • Being THE Source for your industry • Branding • Topical • Use SMO as lite blogging

  4. Stats Galore • Facebook is the mostly commonly used in social media outlet, with 85% of companies using this site as part of their marketing strategy. • followed by Twitter (77%) • LinkedIn (58%) • Google Plus (17%) • Facebook has 845+ million users • Twitter has 300+ million users • LinkedIn has 150+ million users • Google Plus has 62 million users

  5. Overview of the Big Networks • Facebook • Add Logo • Photos • Info/Bio • Short URL • Links • Pages/Tabs regarding legal services (discuss below) • Initial Posts – What is on your Mind • Promote to Network of Friends • Pull in blog

  6. Overview of the Big Networks • Twitter • Full Name • Create a Username that is catchy / branded. • Picture Upload • URL of website • One Line Bio – Keep it short, interesting and keywords of what you do. • Location • Branded Background Design • Connecting (Directory listing/followers)(discuss below)

  7. Overview of the Big Networks • LinkedIn • Import all Contacts • Recommendations/Groups (discuss below) • Biography Setup • Name • Current Position • Past Positions • Education • Connections • Websites • Twitter • Public Profile Name • Summary • Specialties

  8. Overview of the Big Networks • Google Plus • SEO query phrases are tracked with the Introduction; Employment; Education; and Places sections • Having a +1 button prominently available is key • optimize social snippets and posts • make your Google + as readable as possible • Posts are really important • make sure to post to the public • create a bold Seo'ed title for each post • make sure to respond to comments • if someone replies, Circle them • If someone shares your post/content, +1 that share

  9. Advanced Updates • Facebook Pages • LinkedIn Groups • Google+ SEO Value • Twitter Followers

  10. Programs to Use to Communicate(and make life easy) • Manual from Web or Mobile • Auto from Blog • Hootsuite • A social media dashboard to monitor and mange multiple Social Media accounts.

  11. Listen, Engage, Share. • What to Post • Frequency • I don’t have enough time. Yeah, you do.

  12. To outsource or not to outsource? • No! Tempting but don’t do it.

  13. Live Example • Twitter • Google Plus

  14. Law Firm Social Media:Yes, This Applies To You By PaperStreet Web Design

  15. Thank you very much! • http://www.facebook.com/paperstreet • http://twitter.com/paperstreet • http://www.linkedin.com/company/paperstreet/

More Related