Philosophy 360: Business Ethics. Chapter 8. American Free Enterprise. Individuals are free to pursue perceived benefit to themselves. This is only rational.
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Precision (only but not all)
Recall (all but not only)
Consider an analogy to a birdhouse. The designer must select the size of the entrance hole. If she makes the hole large enough, all sparrows (for example) will be able to enter. A birdhouse designed in this way has 100% recall, that is, it selects all sparrows. However, it does let in some skinny hawks, so does not maximize precision.