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Gandhian Literature Initiative: Promoting Ethical Decision Making

An awareness campaign honoring Gandhian principles through student-led book sales, promoting values for ethical decision-making. Achieved record sales and educational success. Partnerships forged with schools, colleges, and government entities. The project facilitated practical learning, leadership development, and creativity. Student achievers praised for spreading Gandhi's teachings effectively. Plans to expand the program to more institutions in Mumbai and Maharashtra.

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Gandhian Literature Initiative: Promoting Ethical Decision Making

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  1. DURATION - 4:25

  2. “The difference between what we do and what we are capable of doing would suffice to solve most of the world's problems”

  3. Dedicated to WAKE UP Veteran Gandhian, Founder- President, Chetana Trust, Late Shri Madhukarrao Chaudhari In Partnership with A Student Driven Initiative A National Campaign for Gandhian Literature Responsibilities Bombay Sarvodaya Mandal Present Take Up Move Up… Together

  4. Promoting Gandhian Principles & Philosophy • Vision • Inculcating values for ethical decision making

  5. Project Objectives • Learn about the man himself. • Gain hands on experience in applying • theory to practice. • To understand management principles from his autobiography, ‘The Story of My Experiments with Truth’

  6. ABOUT THE PROJECT • An Awareness and Outreach campaign for Gandhian principles and literature • Inspired by Shanti Eva Jayate, conceptualized and led by Dr Prasad, NITIE • Students had to sell the book in the field through • personal, group and corporate sales

  7. Jagruti – A Pedagogical Experiment • Entrepreneurial Learning • A unique blend of classroom learning for • Managerial Process Skills (Sem2) & Practical Sales & Technology • Campaign Design and Organization was student driven • Exercise helped to develop their creativity and leadership abilities, • providing an opportunity to apply management theory to practice • Personal Sales, Corporate tie ups and displays, • the €arning and Learning

  8. OUR SUPPORT PARTNERS

  9. Corporate Tie Ups

  10. Tie ups with Academic Institutions . . . • St Paul’s High School • Hiranandani High School • Guru Nanak Institute of Management Studies, • Jhunjhunwala College, Ghatkopar • … and also Government Offices: • Mantralaya • BMC • SRPF

  11. Media Coverage

  12. A few snapshots… A RECORD SALE OF OVER 10500 COPIES SOLD IN A MONTH

  13. 6th April ‘11 Valedictory Program

  14. President, Chetana Trust – Shri R. Haldankar Vice Chancellor - Dr Rajan Welukar Dr Prasad - NITIE Dr Deshpande - Director CIMR

  15. LIGHTING HE LAMP Vice Chancellor - Dr Rajan Welukar Uma Ganesh – CEO GLOBAL TALENT LIGHTING THE LAMP Dr T.Prasad - NITIE Somaiyaji – Bombay Sarvodaya Mandal

  16. FELICITATING THE STUDENT ACHIEVERS STUDENT CHIEVERS

  17. Lessons from Gandhi are unending. • Congratulations to the students of Chetana’s management Institutes for their efforts in spreading the message. • – Shri TRK Somaiya, Project Coordinator, • Bombay Sarvodaya Mandal • I salute the students of Chetana’s Management Institutes for such wholehearted participation in this experiment. • Dr Rajan Welukar • Vice Chancellor Mumbai • The learning for the students has been tremendous. • It is a powerful exercise based on earning and learning. • Congratulations to Chetana’s Management Institutes for this experiment. • – Prof T. Prasad, NITIE

  18. Conclusion • The experiment has been successful in achieving the objectives of experiential • and entrepreneurial learning • Student feedback and response from academicians and industry personnel • to this experiment has been highly encouraging • The experiment proves that learning must be practical to be • effective and enjoyable • This model could be replicated across Mumbai for various subjects • The learning would be relevant and practical

  19. AFTER JAGRUTI@ Chetana’s, PLANS ON THE ANVIL TO INTRODUCE THE PROGRAM IN INSTITUTIONS IN MUMBAI , MAHARASHTRA THE END? NOPE!!! & MORE . . .

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