1. DURATION - 4:25

2. “The difference between what we do and what we are capable of doing would suffice to solve most of the world's problems”

3. Dedicated to WAKE UP Veteran Gandhian, Founder- President, Chetana Trust, Late Shri Madhukarrao Chaudhari In Partnership with A Student Driven Initiative A National Campaign for Gandhian Literature Responsibilities Bombay Sarvodaya Mandal Present Take Up Move Up… Together

4. Promoting Gandhian Principles & Philosophy • Vision • Inculcating values for ethical decision making

5. Project Objectives • Learn about the man himself. • Gain hands on experience in applying • theory to practice. • To understand management principles from his autobiography, ‘The Story of My Experiments with Truth’

6. ABOUT THE PROJECT • An Awareness and Outreach campaign for Gandhian principles and literature • Inspired by Shanti Eva Jayate, conceptualized and led by Dr Prasad, NITIE • Students had to sell the book in the field through • personal, group and corporate sales

7. Jagruti – A Pedagogical Experiment • Entrepreneurial Learning • A unique blend of classroom learning for • Managerial Process Skills (Sem2) & Practical Sales & Technology • Campaign Design and Organization was student driven • Exercise helped to develop their creativity and leadership abilities, • providing an opportunity to apply management theory to practice • Personal Sales, Corporate tie ups and displays, • the €arning and Learning

8. OUR SUPPORT PARTNERS

9. Corporate Tie Ups

10. Tie ups with Academic Institutions . . . • St Paul’s High School • Hiranandani High School • Guru Nanak Institute of Management Studies, • Jhunjhunwala College, Ghatkopar • … and also Government Offices: • Mantralaya • BMC • SRPF

11. Media Coverage

13. A few snapshots… A RECORD SALE OF OVER 10500 COPIES SOLD IN A MONTH

15. 6th April ‘11 Valedictory Program

16. President, Chetana Trust – Shri R. Haldankar Vice Chancellor - Dr Rajan Welukar Dr Prasad - NITIE Dr Deshpande - Director CIMR

17. LIGHTING HE LAMP Vice Chancellor - Dr Rajan Welukar Uma Ganesh – CEO GLOBAL TALENT LIGHTING THE LAMP Dr T.Prasad - NITIE Somaiyaji – Bombay Sarvodaya Mandal

18. FELICITATING THE STUDENT ACHIEVERS STUDENT CHIEVERS

19. Lessons from Gandhi are unending. • Congratulations to the students of Chetana’s management Institutes for their efforts in spreading the message. • – Shri TRK Somaiya, Project Coordinator, • Bombay Sarvodaya Mandal • I salute the students of Chetana’s Management Institutes for such wholehearted participation in this experiment. • Dr Rajan Welukar • Vice Chancellor Mumbai • The learning for the students has been tremendous. • It is a powerful exercise based on earning and learning. • Congratulations to Chetana’s Management Institutes for this experiment. • – Prof T. Prasad, NITIE

20. Conclusion • The experiment has been successful in achieving the objectives of experiential • and entrepreneurial learning • Student feedback and response from academicians and industry personnel • to this experiment has been highly encouraging • The experiment proves that learning must be practical to be • effective and enjoyable • This model could be replicated across Mumbai for various subjects • The learning would be relevant and practical

21. AFTER JAGRUTI@ Chetana’s, PLANS ON THE ANVIL TO INTRODUCE THE PROGRAM IN INSTITUTIONS IN MUMBAI , MAHARASHTRA THE END? NOPE!!! & MORE . . .