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Zen Bubble

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Zen Bubble

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  1. Zen Bubble Delta Group Presentation Jemily Chang David Chen Yueh-Lin Chen Jon Geraghty Pam Kilborn-Miller IMT 589 - Winter 2006

  2. What is Bubble Tea? • 1985, Taiwan • Bubble Tea, also known as Boba Tea, consists of a mixture of iced or hot sweetened tea, milk, and possibly other flavorings. • Flavors: Passion fruit, Taro, Mint, Plum, … IMT 589 - Delta

  3. Scope • Zen Bubble Tea Corporation • Number of Employees: ~2,500 • Franchise Locations: Major cities in North America and Asia • Products: Bubble tea and accessories IMT 589 - Delta

  4. Problem Statement • Zen Bubble is growing rapidly, especially in Asia and major metropolitan areas in North America • The product development department frequently releases new recipes • Management training programs are in high demand • All personnel need fast access to company information, such as product and training announcements IMT 589 - Delta

  5. Zen Bubble Solution • Intranet portal • Metadata schema facilitates access to the following information: • The Company • Employees • Franchises • Supplier information • Training program IMT 589 - Delta

  6. Personas New Employee New Franchise Owner HR Administrator IMT 589 - Delta

  7. The Zen Bubble Schema IMT 589 - Delta

  8. Goals • Facilitate the training for employees to meet business and career advancement needs • Provide access to both online and printed documentation, such as curriculum materials, new recipes and product promotion materials IMT 589 - Delta

  9. Challenges • Return on investment • Reusability • Extensibility • Ease of use IMT 589 - Delta

  10. Approach • Combined all the evaluation criteria • Established scope, goal and scenario • Bottom up vs. Top down • Derived elements from role group criteria • Consulted SchemaLogic • Set up classes and sub-classes • Clustered reusable elements • Key considerations • Necessity • Redundancy • Cost • Extensibility • Iterative process IMT 589 - Delta

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  14. Zen Bubble Schema • 8 classes • BusinessEntity, ContentDescription, Contact, Documentation, Geography, Person, Product, TrainingProgram • 9 sub-classes • FranchiseStore, Supplier • Recipe, Careerpath, Event, TrainingMaterial • Employee, Instructor • Beverage • 58 elements, 38 reusable IMT 589 - Delta

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  16. Product Business Entity Contact Content Description Documentation Training Program Geography Person Classes and Sub-classes Franchise Store Supplier Employee Instructor Beverage Career Path Event Recipe Training Material IMT 589 - Delta

  17. Product Business Entity Contact Content Description Documentation Training Program Geography Person Reusable Classes Franchise Store Supplier Employee Instructor Beverage Career Path Event Recipe Training Material IMT 589 - Delta

  18. Reusable Elements IMT 589 - Delta

  19. Special Features • Leverage machine processing to reduce labor costs • Controlled vocabularies that are easy to use IMT 589 - Delta

  20. Special Features • Use elements to match people with documents for tighter security - Element for content - Element for people • Documentation class is designed for print and online documentation only and serves as a company library IMT 589 - Delta

  21. Persona • I am a new employee • I need to know… • Employee benefits • Career path to be a manager • Training programs and materials IMT 589 - Delta

  22. Elements & Evaluation Criteria IMT 589 - Delta

  23. Elements & Evaluation Criteria IMT 589 - Delta

  24. Persona • I am a new franchise owner • I need to know how to… • Get started! • Find suppliers • Contact other franchise owners • Access revenue reports IMT 589 - Delta

  25. Elements & Evaluation Criteria IMT 589 - Delta

  26. Persona • I am a HR administrator • I need to… • Arrange training courses for new recipes • List of assistant managers • List of metropolitan areas with more than 5 stores • Find management candidates from North America for an open position • Find training programs in Seattle IMT 589 - Delta

  27. Elements & Evaluation Criteria IMT 589 - Delta

  28. Elements & Evaluation Criteria IMT 589 - Delta

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  30. Return on Investment • Each element has its own ROI • Focus on training will grow revenue • Increase efficiency • Information on demand • Extensibility • Decrease cost • Machine processing vs. human processing • Easy tagging • 38 out of 58 elements are reusable IMT 589 - Delta

  31. Criteria not addressed by schema • End user (5, 7) • Search and Navigation (4, 7) • Integration (9, 10) IMT 589 - Delta

  32. Obstacles • What roadblocks did you run into? • Difficult to create a schema for an organization that does not exist • Misunderstanding of the root class idea • The librarian tendency to go into great detail • Were there any areas you couldn’t address effectively? • Lack of experience in business operations IMT 589 - Delta

  33. Obstacles • People • Metadata experienced • Metadata novices • Technical issue • SchemaLogic IMT 589 - Delta

  34. Lessons Learned • Chasing our tails • Content vs. element • Classes • YOU HAVE TO STEP BACK! • Mission impossible • No schema can encompass everything • No element can be used across all classes • Project team • Need comprehensive knowledge IMT 589 - Delta

  35. Lessons Learned • Criteria • Which is most important? • The purpose of metadata is to facilitate the information accessibility not to drive the user crazy • Librarians’ announcement: “We’ve always used schemas designed by other people.” NOW, IT’S OUR TURN!!!!!! IMT 589 - Delta

  36. SchemaLogic Experience • Good • Introduced the concept of reusability • Opportunity to review the elements, classes, and their relationships • Ability to define the data type helped us think about its value • Combining all the control vocabularies removes gaps and overlap • Bad • System is not stable • Response time is slow • Can not display the classes and the elements together • Can not delete classes IMT 589 - Delta

  37. Resources • PC Chan and Sammie Chang • Metadata • Dublin Core Metadata Initiative • Government Information Locator Service • Gateway Education Material • Business • Bubble Tea Supply http://www.bubbletea.com/ • Boba Direct, Inc. http://www.bobadirect.com/ • Class readings and textbook IMT 589 - Delta

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