Internet Marketing Terms

1. Internet Marketing Terms Maynard How am I influenced?

2. Advertising Metrics • PPC – pay per click • PPL – pay per lead (only paid if a sale is generated)

3. Advertising Terms • ROS – run of site Hit every page • Run your advertising campaign throughout the site, reaching a diverse audience, getting varied hits and covering all your bases. Maximum reach • Your advertising campaign will reach far and wide, appearing on different sections at different times, expanding your customer base.

4. Advertising terms cont. • ROI – return on investment companies compare the ROI of different projects to select which projects to pursue

5. Advertising terms cont. • Opt-in – permission email

6. Advertising Terms cont. Stickiness – the ability to hold the attention of site visitor & keep them returning to the site • Social Media connection points • Surveys and Polls • Maps/Images/Videos • Free offers • What's New content • Discount and coupon offers • Specials and promotions • Chat rooms and Bulletin Boards • Jokes, Cartoons and Trivia • Site of the Day, Tip of the Day, etc. • Event Calendars

7. Common E-Commerce Terms • Unique visitors – a single visitory to your site within 24 hours • Impression – 1 display of an ad • Session – each visit to each site by 1 person • End Session – close all pages from that site • Hit – visit site or request info/picture/item once • Frequency cap - # of times 1 visitor sees a certain ad • Cookie – small files stored on computer about preferences & site usage, ex. Name, address • Session cookie – temporary. Deleted when you leave the site

8. Top 8 Internet Marketing Techniques • 1. keyword loaded URL • 2. free and valuable resources on site • 3. user friendly site • 4. contest/coupons • 5. banner ads • 6. pop up ads • 7. affiliate marketing • 8. search engine optimization

9. The Best of the Rest • 1. URL on everything– ex. Bags, uniforms • 2. opt in email – send out sales, new stuff • 3. press releases – send the media info about new products, new resources, updated site • 4. awards – nominate y0ur company for awards, like the Webby • 5. survey – have a pop-up survey when entering or leaving the site • 6. pod casting – send videos, sales, news, coupons

10. PROMOTION • Promotional mix – advertising, publicity, personal selling, sales promotion

11. Media Criteria • Credibility - Perception of media by market • Cost– Unit cost –per one message, absolute cost –for entire project • Lead Time - Amt of time to notify media prior to posting message • Lifetime - Amt of time message lasts • Attention grabbing/appeals to senses - With in first 3 secs – or else change channel, flip page • Environmental issues - Recyclable, reusable • Flexibility - Use for many types of products • Frequency - # of times 1 person in target market gets the message • Reach - # of people who get the message at least 1 time • Reproducibility - Ability to use the same message again • Selectivity - Ability to choose a distinct target market to hear message

12. Types of Media: • Print: • Newspaper • Magazine • Yellow Pages • Broadcast • Radio • Television • Internet • Banner • Keyword • Interstitial • Webcasting/email • Other • Direct mail • Gifts • Outdoor signs • Corporate sponsorships