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APPLE. Idriss Ben Hadj Yahia Franck Calamusa Albert Casamitjana Anuj Chandarana. OUTLINE. Industry and Company Introduction Apple Computers - Human Resources Perspective Key Take-Aways. 1. INDUSTRY AND COMPANY INTRODUCTION. HR PERSPECTIVE. TAKE-AWAYS. COMPANY. COMPANY.

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apple

APPLE

Idriss Ben Hadj Yahia

Franck Calamusa

Albert Casamitjana

Anuj Chandarana

outline
OUTLINE
  • Industry and Company Introduction
  • Apple Computers - Human Resources Perspective
  • Key Take-Aways
industry approach

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

COMPANY

INDUSTRY APPROACH
  • Porter Five Forces:
    • The threat of entry by new competitors.
    • The intensity of rivalry among existing competitors.
    • Pressure from substitute products.
    • The bargaining power of buyers.
    • The bargaining power of suppliers.
who is apple

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

COMPANY

WHO IS APPLE?

Designing, manufacturing and marketing of

personal computers and related software

and peripherals for sale primarily to

education, creative, consumer

and business customers.

who is apple6

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

COMPANY

WHO IS APPLE?
  • Created in 1976 by Steve Wozniak and Steve Jobs
  • 1978-1980: sales increased from $7.8 million to $117 million
  • In 1981 Apple initiated its first public offering
  • In 1984 Apple launched the first Macintosh
  • After a crisis period: in 1997 great success of Apple’s iMac and iBook lines, a new UNIX based server called Mac OSX, and an online build-to-order system based on Dell’s success in this area.
apple today

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

COMPANY

APPLE TODAY
  • Net sales: $5,742M (Δ 7,07% from 2001)
  • 2002 Net profit: $65M (loss of $25M in 2001)
  • # of Employees: 10,211
  • Share Price Performance:
apple current situation

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

COMPANY

APPLE CURRENT SITUATION
  • Apple is in deficit for the second consecutive quarter. It announced in January a net loss of $8 million for the most recent quarter.
  • The turnover is slightly rising to $1.47 billion but remains below analysts’ expectations.
apple in france

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

APPLE IN FRANCE
  • Opened its headquarters in Paris in January 1981. Apple France director, Jean-Louis Gassée, later became second in charge.
  • Employing originally only 25 people, it soon became Apple’s biggest subsidiary abroad
  • France was the Apple’s fastest growing European market until september 2002, when it was surpassed by Italy.

COMPANY

industry ksfs

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

INDUSTRY KSFs
  • Brand Strength
  • Clear Strategy
  • Differentiation Through Technological Innovation
  • Dedicated and Proud Employees

COMPANY

reasons for apple s success

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

REASONS FOR APPLE’S SUCCESS
  • Excellent Technological and Marketing skills
  • Refusal to compromise brand image
  • Control of retail channel
  • Customer Loyalty
  • Technological Innovation
  • Open lines of communication between functional levels

COMPANY

corporate culture
CORPORATE CULTURE
  • Values aren’t formalized
  • Open lines of communication – not hierarchical
  • Pride for the brand
  • Formerly decentralized - autonomy
  • Roots in America
  • Homogenous across countries

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

hr policy
HR POLICY
  • REASON FOR COMPANY’S SUCCESS:
    • Autonomy
    • Skilled and Motivated Staff
    • Open lines of communication
    • No formal human resources/organizational policies

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

hr policy15
HR POLICY
  • DIFFERENCE BETWEEN HR POLICY IN FRANCE AND OTHER COUNTRIES IN EUROPE:
    • No country specific HR policies
    • But country specific implementation plans
      • 35 hour work week
      • In France, more vacation is given than in the UK, less than in Germany

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

reasons to settle in france
REASONS TO SETTLE IN FRANCE
  • Lower labor and land costs, relative to other countries (ex. England)
  • Subvention from Government
  • City is attractive to potential employees
  • Skilled business and engineering professionals
  • Language barrier is not large
  • Good Infrastructure
  • Access to large market
  • Part of European Union

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

key take aways
KEY TAKE-AWAYS
  • Advice for other multinational companies looking to settle in France:
    • Don’t staff only French people!
    • Keep in mind European Union regulations, not only national ones
    • Expect politics in your company!
    • Expect specificity of French governmental administration
    • The French are flexible – the stereotype is incorrect!

HR PERSPECTIVE

TAKE-AWAYS

COMPANY

slide19

KEY CONTACT

  • Philippe Gaud
    • Director, Human Resources Europe, Middle East & Africa

HR PERSPECTIVE

TAKE-AWAYS

COMPANY