Apple Alisha Cote – Taylor Boucher Ben Blackstone – Orlando Melado
Table of Contents • Company Overview • History • Apple Logo History • Current Vision • Current Mission • Revised Vision • Revised Mission • Existing Strategies & performances • External Analysis • Industry Analysis • Industry Trends • Opportunities • Threats • CPM • EFE • Internal Analysis • Apple Products • Organizational Structure • Income Statement • Balance Sheet • Financial Ratios • Strengths • Weaknesses • IFE • Strategy Formulation • SWOT Matrix • Space Matrix • GSM • Matrix Analysis • Possible Strategies • QSPM • Final Strategy • Costs of Implementations • 3 Year Objectives • Projected Financials • Strategy Evaluations • Balance Scorecard • Update • Sources
History I 1976 – Steve Wozniak & Steve Jobs established Apple (dropped out of college) 1978 – Apple became one of the most rapid-growing companies in US. 1980’s – Apple launched Macintosh (sold well at first, declined due to high prices) 1985 – Jobs Leaves Apple (internal power struggle) 1990’s – Apple introduced PowerBook 1996 – Apple brought back Steve Jobs as interim CEO after ousting him.
History II 1997 – CEO Gil Amelio ousted by board of directors. 2001 – Introduced successful iPod 2001 – Opening of Apple retail stores 2003 – iTunes Music Store 2004 – Turning point for Apple, sizable financial base to work with. Producing new designs quickly over a short amount of time. 2005 – iPod was changing Apple’s financial results – earning $290 million, 34c a share. Yr. before 2004, Apple just earned $46 million, or 6c a share. 2007 – Dropped Computer from Company name
History III 2010 – for the first time, company’s market capitalization passed Microsoft. 2011 Steve Jobs announced he would take a medical leave of absence 2011 – Tim Cook announced as CEO, after Steve Jobs resigned due to health.
History of Apple’s Logo Apple 1st Logo - 4/1/76 Designed Ron Wayne Depicts Sir Isaac Newton sitting under an apple tree. Was almost immediately replaced by rainbow Apple logo
Apple Logo Apple 2nd Logo – 5/17/76 Created by Rob Janoff Jobs liked the idea of Janoff’s presentation of a bitten Apple Designed with a bite to not get confused with a cherry.
Apple Logo Apple 3rd Logo – 8/27/99 Apple decided to use monochromatic themes Aqua themed version was used from 1999-2003 Glass themed version was used from 2007-2013 When iOS7 was released in fall 2013 the logo appears flat and white with no glossy effects.
Current Vision Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals, and consumers around the word through its innovative hardware, software, and Internet offerings.
Current Mission Apple dose not have a formal missions statement. Apple Computer is committed to protecting the environment, health, and safety of our employees, customers, and the global communities where we operate. We recognize that by integrating sound environmental, health, and safety management practices into all aspects of out business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvements in our environmental health, and safety managements systems and in the environmental quality of our products, processes, and services. (Source: Company Documents)
Revised Vision Statement At apple, our vision is to lead the world in innovative technology and software.
Revised Mission Statement Apple computer is committed to providing the world with innovative products. We constantly strive to improve our environment, health, and safety management systems and in the environmental quality of our products, processes, and services. By doing this we recognize we can offer technologically innovative products and services while conserving and enhancing resources for our customers, employees, global communities we operate in, and future generations.
Existing Strategies & Performance Apple is committed to bringing the best user experience to its customers through its innovated hardware, software, peripherals, and services. Design and develop its own operating systems, hardware, application software, and service to provide customers new products and solutions with superior ease-of-use, seamless integration, and innovative design.
Space Matrix • Backward, forward, horizontal integration • Market Penetration • Market development • Product development • Diversification (related or unrelated)
Possible Strategies Integrate Apple software tailored to colleges Increase Research and Development by 20%
QSPM Strengths & Weaknesses Totals 3.8 4.79
Final Strategy Increase Research & Development by 20%
Costs of Implementations R&D costs currently are 2.429 billion 20% increase = 2.914 billion Capital to be raised =485.8 million
Objective Create products that will serve the world in a positive way.
3 Year Objectives • Year 1 • Increase R&D by 20% • Continue sales growth of 50% per yr. • Year 2 • Launch new product • Continue sales growth • Year 3 • Evaluate the new product line