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Recruitment and Training Boot Camp ‘The Network Effect’. November 2011. Goals:. 1. Inspire and prepare you to engage others as advocates + 2. Inspire active participation in the You’re the Cure network = 3. Grow the power of the grassroots network. Poll:.

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Recruitment and Training Boot Camp

‘The Network Effect’

November 2011


1. Inspire and prepare you to engage others as advocates


2. Inspire active participation in the You’re the Cure network


3. Grow the power of the grassroots network

  • What inspired you to join You’re the Cure (YTC)?
  • What inspired you to be active in your YTC advocacy role?
why is the grassroots network important
Why is the grassroots network important?

(Image source: Fractal Julius Tree in color, made with the Fractal Imaginator (Fi) TNI Industry)

you are the voice of aha
YOU are the voice of AHA

Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing

that ever has.”

― Margaret Mead

Image Source Page:

what is advocacy
What is advocacy?
  • Act or process of advancing or defeating a cause, policy or proposal
  • Mobilizes grassroots support to influence and educate decision makers

What is an advocate?

  • A person or group that defends or promotes a cause or proposal
  • You’re the Cure is a nationwide network of advocates dedicated to improving health, wellness, quality of life through public health policy
power of the advocate
Power of the Advocate

Recent Successes:

  • Improved systems of care for stroke
  • Smoke-free laws
  • Advances in nutrition legislation
  • Physical education in schools

We need more advocates to drive successes like these!

steps to turn your power on in recruiting
Steps to Turn Your Power Onin Recruiting

1. Be able to say why you care:

Sixty-Second Story

2. Find out how CVD effects your target audience


The 60 Second Advocate

Action Item

10 seconds

Personal Story

25 seconds

Your Link to AHA/ASA

25 seconds

you re the cure
You’re the Cure

Recruitment can be a broad or targeted as you choose:

  • 1 to 1
  • 1 to some
  • Newsletter pitches
  • Outreach to clubs/orgs
  • Social media
  • Employer outreach
  • More…

The more you do it the easier it becomes!

recruitment by issue
Recruitment by Issue
  • Current state issues can provide unique opportunities to target audiences
    • Ex: Parent recruiting other parents to focus on school nutrition policy
    • Ex: Stroke survivor recruiting others effected by stroke to focus on stroke policy
  • Check with us for Fact Sheets on the issue
  • Match issue with your connections
recruitment of groups
Recruitment of Groups
  • YTC Recruitment Toolkits
    • Downloadable:
    • Flexible
      • tailor to audience or opportunity
    • Customizable
      • use just what you need
    • Short or long
      • from 5 minutes to 20
    • Usable with individuals
heart disease and stroke you re the cure
Heart Disease and Stroke:You’re the Cure!

AHA policy saves lives. By opening the door for your connections to participate in You’re the Cure you are expanding your power as an advocate

and helping to impact


being a successful recruiter is easier than you think
Being a successful recruiteris easier than you think!

Assignment for those willing to take the challenge:

Find Five


Visit for full staff contact information and advocate resources