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Children’s Market Overview 2014

Children’s Market Overview 2014

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Children’s Market Overview 2014

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  1. Children’s Market Overview 2014 John.Lewis@TheBookseller.com

  2. Contents • 2013-Hungry sales? • 2014-Where we are • Picture & Activity Books • Children’s & YA Fiction-An abundance of sales • Children’s Non-fiction-Mining for sales • Back to School-Briefly • World Book Day • Christmas 2014

  3. 2013 Nielsen BookScan TCM £1.4bn -6.5% -£98m Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252

  4. 2013 Children’s Printed Book Sales £308m -3.5% -£11m Source: Nielsen BookScan Weeks 201301-201352 vs. 201201-201252

  5. 2013 vs. 2012 • 2012: £12m & 2.2m books • 2013: £3.3m & 590,000 books

  6. 2013 vs. 2012 • 2012: £12m & 2.2m books • 2013: £3.3m & 590,000 books • £3.8m (2012)

  7. 2013 Children’s Printed Book Sales* £305m -£2.5m -0.8% *Removing Susanne Collins’ Hunger Games’ sales from both 2013 and 2012

  8. 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013 £187.9m spent on Children’s books so far in 2014

  9. 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013 £187.9m spent on Children’s books so far in 2014 + £16.5m

  10. 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013 £187.9m spent on Children’s books so far in 2014 + £16.5m +10% in value year on year

  11. 2014-Where We Are Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013 £187.9m spent on Children’s books so far in 2014 + £16.5m +10% in value Year on Year 37m children’s books: over one third of all print book purchases

  12. 2014-Where We Are Children’s Books 2014? = £337m +10%

  13. 2014 292,584 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  14. 2014 292,584 312,446 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  15. 2014 292,584 343,737 312,446 395,583 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  16. 2014 292,584 343,737 312,446 395,583 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  17. Pre-School & Picture Books • Up 4% to £65m this year (+£2.6m) Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  18. Picture books • Up 12% to £31m this year (+£3m) 78,411 57,298 112,590 69,740 53,856 51,829 53,685 51,485 51,670 50,033 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  19. Julia Donaldson • £8m in 2014 • £89m since records began Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  20. Julia Donaldson • £8m in 2014 • £89m since records began • The Scarecrow’s Wedding sold 45,000 • copies in 8 weeks Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  21. Picture Book Authors Roger Hargreaves Oliver Jeffers Judith Kerr Claire Freedman David Melling £1.1m £711,000 £563,000 £336,000 £320,000 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  22. Pre-School & Activity books • Down 2% to £34m (-£658k) 109,260 92,006 68,945 46,283 45,354 Source: Nielsen BookScan TCM: 35 weeks ending 30th August

  23. Sticker Books £7.6m -22% -£2m Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  24. Colouring Books £1.1m +0.8% +£10,000 Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  25. Dinosaurs £1.5m +42% +£452,000 Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  26. Pirates £1.6m -4.5% -£78,000 Source: Nielsen BookScan TCM 5,000 data for Pre-School & Activity Books and TCM 5,000 data for Picture Books: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  27. Children’s & YA Fiction • Up 9% to £68m this year (+£5.4m) Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  28. Children’s & YA Fiction Children’s Fiction Young Adult Fiction £20m +24% +£4m £48m +3% +£1.4m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  29. Children’s Fiction • Up 3% to £48m this year (+£1.4m) 133,308 112,700 103,955 94,612 110,409 89,619 89,473 88,347 81,845 81,630 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  30. Children’s Fiction Roald Dahl Jeff Kinney Liz Pichon David Walliams Jacqueline Wilson £3.4m £3.3m £2.1m £2m £1.8m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  31. Children’s Fiction 32,382 31,428 12,490 23,098 16,924 16,403 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  32. Young Adult Fiction 711,806 £4m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  33. Young Adult Fiction • Up 24% to £20m this year (+£4m) 86,981 101,170 89,869 101,756 59,276 64,040 69,653 79,953 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  34. Young Adult Fiction Suzanne Collins Veronica Roth John Green £2.9m £1.8m/£5.6m* £1.5m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 *Including The Fault in our Stars

  35. Children’s Non-fiction • Up 37% to £25m this year (+£6.7m) Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  36. Children’s Non-fiction 1,344,350 sold £6.6m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  37. Children’s General Interest & Leisure • Up 108% to £11.7m this year (+£6m) One Direction: £320,000+ LEGO: £434,000 1,344,350 sold-£6.6m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  38. Children’s General Interest & Leisure • Down 9% to £5.1m this year (-490k) -9% 1,344,350 sold-£6.6m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  39. Children’s General Non-fiction • Up 15% to £5.3m this year (+£714k) 5,992 95,990 5,767 75,052 6,581 Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014

  40. Children’s General Non-fiction Earth Nature & Animals £400,000 + Source: Nielsen BookScan TCM 5,000 data, Children’s General Non-fiction: 35 weeks ending 30th August 2014

  41. Children’s General Non-fiction Space, Stars, Planets £235,000 + Source: Nielsen BookScan TCM 5,000 data for Children’s General Non-fiction: 35 weeks ending 30th August 2014

  42. School Textbooks & Study Guides • Up 5% to £26.3m (+£1.2m) this year Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  43. School Textbooks & Study Guides • Up 5% to £26.3m (+£1.2m) this year • July-August BTS season up 8% to £6m Source: Nielsen BookScan TCM: 35 weeks ending 30th August 2014 versus 35 weeks ending 31st August 2013

  44. School Textbooks & Study Guides School Textbooks: Maths, Science & Technical £2m Up 9% +£169,000 Source: Nielsen BookScan TCM: 8 weeks ending 30th August 2014 versus 8 weeks ending 31st August 2013

  45. School Textbooks & Study Guides School Textbooks: Literature Arts & Humanities £2.7m Up 9% +£229,000 Source: Nielsen BookScan TCM: 8 weeks ending 30th August 2014 versus 8 weeks ending 31st August 2013

  46. World Book Day 830,911 sold Children’s book market increased by 21% WBD week 112,590 92,006 103,955 95,990 89,619 48,533 50,752 80,174 68,945 88,347 Source: Nielsen BookScan 35 weeks to week ending 31st August 2013

  47. One more thing… Children’s Books 2014? = £337m +10%

  48. One more thing… Christmas 2014