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Professional Association for SQL Server (PASS) & SQL Server Magazine

Professional Association for SQL Server (PASS) & SQL Server Magazine. “Unify, Empower, Accelerate,” Strategic Alliance Proposal January 11-12, 2001. SQL Server Magazine purpose:. Unify the community Solidify PASS’ financial and editorial independence

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Professional Association for SQL Server (PASS) & SQL Server Magazine

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  1. Professional Association for SQL Server (PASS) &SQL Server Magazine “Unify, Empower, Accelerate,” Strategic Alliance Proposal January 11-12, 2001

  2. SQL Server Magazine purpose: • Unify the community • Solidify PASS’ financial and editorial independence • Accelerate PASS strategic goalset for 2001 and beyond • Move the PASS brand to “household word” status as the defacto association for SQL Server Professionals worldwide

  3. Review options that: • Allow PASS more time to focus on growing, connecting and supporting the community • Facilitate a deeper PASS advocacy role • Enable PASS to realize financial independence • Explore creative ways to leverage individual strengths to quickly grow the community

  4. PASS Mission/Vision • PASS to be the premier, global community for SQL Server • User run (volunteer) organization • Active/diverse participation from community • Facilitate networking • Influence direction of SQL Server and related technologies • Provide a forum for education • Independent (editorially and financially)

  5. PASS Strategic Priorities • Membership program • Global market recognition • Vendor partnerships • Program development and delivery • Volunteer recruitment and retention • Independence

  6. PASS Strategic Priorities - Membership Program • Leverage FULL reach of SQL Server Magazine • More than one million monthly customer deliverables • 100,000 unique customers • 100% penetration – MCDBA/Fortune 500 • Leverage user group alliances (Robin Hoye)

  7. PASS Strategic Priorities - Membership Program • Leverage Penton Media resources • Leading producer of events in US (Tradeshow Week) • 125 trade show professionals • 200 events, 29 countries • Network of publications and websites (W2K, IW, Boardwatch)

  8. PASS Strategic Priorities - Global Market Recognition • SQL Server Magazine - over 1 million monthly customer deliverables • Leverage Duke/Penton infrastructure to grow globally • Leverage SQL Server Magazine market penetration and marketing resources • Associate PASS and SQL Server Magazine brands • Leverage user group alliances (Robin Hoye)

  9. PASS Strategic Priorities - Vendor Partnerships • SQL Server Magazine - seven sales and marketing pro’s touching vendors daily • Integrate PASS brand into marketing materials • Access to advertiser (vendor) contact list • Lead generation for vendor partnering • Leverage user group/vendor partner programs • Increase PASS vendor partners’ visibility • Facilitate exposure within MS & CA field forces and their key customer accounts

  10. PASS Strategic Priorities - Program development & delivery • Use the SQL Server Magazine machinery for program delivery • SQL Server Magazine • SQL Server Magazine UPDATE • WWW.sqlmag.com • SQL Connections Event • Webcasts • Research

  11. PASS Strategic Priorities - Volunteers (recruit & retain) • SQL Server Magazine builds and delivers PASS education products and services • PASS can put more focus on building and connecting with the community • PASS can simplify their business model • Reduce burden for current volunteer force • Reduce need for new volunteers • Enhance benefits to PASS volunteers with SQL Server Magazine products and services

  12. PASS Strategic Priorities - Independence and Viability • SQL Server Magazine shoulders the financial and business risk of PASS • SQL Server Magazine becomes the primary vehicle to build and deliver education products and services on behalf of PASS • PASS remains focused on building and connecting with the community • PASS attains financial independence • PASS maintains its editorial and program independence

  13. In Closing • SQL Server Magazine desires to: • Support PASS’ goal of being the premier, worldwide SQL Server community • Become the manufacturing and delivery organization for PASS • Assume responsibility for PASS conference business- drive attendance and reach worldwide • Agree on an acceptable financial package as part of this new agreement

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