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Connecting with the two most forgotten audiences

This presentation highlights the importance of engaging with graduating seniors and parents of recent alumni. Find out how to conduct meaningful surveys and establish lasting connections with these stakeholders. Discover the strategies used by successful school districts to keep these audiences engaged and involved.

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Connecting with the two most forgotten audiences

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  1. Connecting with the two most forgotten audiences Presentation to NSPRA July 16, 2018 Ken DeSieghardt/Patron Insight, Inc.

  2. Staff Parents April 2018 – Your stakeholder groups Teachers Students! Donors Comm. Leaders BOE Volunteers

  3. Staff Parents May/June 2018 – Your stakeholder groups Teachers Students! Donors Comm. Leaders BOE Volunteers

  4. Let the grad parties begin!

  5. Staff Parents But after the frivolity comes the reality – a segment of two stakeholder groups is gone. For good. Teachers Students! Donors Comm. Leaders BOE Volunteers

  6. Isn’t that the “circle of life?”

  7. So, what do you lose each Spring? • History • Institutional and personal memories • Memories to be made • Volunteers • Potential leaders • Advocates • Sounding boards • “Yes” votes • And…Data

  8. GROUP 1: Graduating seniors (last in their family or not)

  9. How many here do a “Senior Exit Survey?”

  10. How many here do something meaningful/measurable with the data?

  11. Goals for Senior Exit Surveys • Make them: • Meaningful – Data you will really use • Trackable from year to year – Otherwise, what’s the point? • Cross-tab (able) – Not a word • Easy to complete • A mix of serious and fun • Required (as much as possible)

  12. Data to consider: • Longevity • Favorite subject • Best subject (in terms of performance) • Rating of teachers, building leadership, district leadership, safety, discipline fairness, curriculum options, counseling, EC, making friends, difficulty of schoolwork, overall experience • Number one way to improve this high school (expect some…creative suggestions) • Number one way to improve the district (ditto) • Immediate future plans • Option to provide e-mail (for future contact) • Gender • Final comments

  13. Questions or comments about Senior Exit Surveys? I finished my Senior Exit Survey!

  14. GROUP 2: Parents of Recent Alumni “PRA” (last in their family)

  15. The most important piece of advice if you start a PRA program…

  16. And keep this image in mind

  17. Getting off to a good start • Make it visual • Have some fun • Overdo the downplaying of this as a commitment of an organization or even a group • Accompany it with a brief survey • The goals are exposure and connection – not a cadre of volunteers

  18. Blue Valley School District (Kan.)

  19. Rolla Public Schools (Mo.)

  20. Topics to consider for the introductory online PRA survey • Number of district graduates in the family (including the most recent) • Descriptive phrases about the respondent and his or her involvement with the district (from which they choose) • Areas where respondent MIGHT have an interest (with strong message that this does not obligate respondent) • Open-end for other areas of interest • Opportunity to provide name and • contact info

  21. What next? Assemble names, contact info and areas of interest from those who respond. Send a personal “thank you” e-mail from the superintendent… then go dark for a while. Remove any from the list who ask to opt out.

  22. Then…quarterly videos to all PRA (whether or not they responded to the first one) from teachers, students, principals, coaches – anyone who can provide fun, engaging updates.

  23. Questions or comments about PRA? I figured it out! The goal is engagement, not clicks or survey responses. Keep people engaged!

  24. Questions, comments, good recipe ideas? Ken DeSieghardt Patron Insight, Inc. ken@patroninsight.com 913-814-7626 816-225-0668 (cell) www.PatronInsight.com FollowKen on:

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