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United Way of Greater Philadelphia and Southern New Jersey

Year-Round Communications Toolkit & Resources. Carly Keeny, Senior Director of Communications Charmaine Curtis, Communications Manager . United Way of Greater Philadelphia and Southern New Jersey. Campaign Materials Resources and content to get you started. Case for Support

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United Way of Greater Philadelphia and Southern New Jersey

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  1. Year-Round CommunicationsToolkit & Resources Carly Keeny, Senior Director of Communications Charmaine Curtis, Communications Manager United Way of Greater Philadelphia and Southern New Jersey

  2. Campaign MaterialsResources and content to get you started • Case for Support - High-level messaging, region-wide impact strategies • General Brochure - Local programs, results and profiles • Campaign Posters - Direct appeal and thank you messaging • Campaign Video - Regional challenges, UW solutions, appeal • Talking Points/Speeches/Slides - Why United Way, what we do, how we do it March 27, 2013

  3. Campaign MaterialsTimely opportunities • Campaign Good News e-Newsletter • Highlights workplace campaign success stories from around the region • Thank You Video • - A “Thanks to You” message highlighting the impact made • possible by UW supporters • LIVE UNITED Sweepstakes • - Great incentives to give, and our way of saying “thanks!” March 27, 2013

  4. PublicationsPublished at select times throughout the year • IMPACT magazine • - Brings the work of UW to life with stories about the • impact of programs, events and supporters, includes • profiles, features and news • Leading the Way • - Recognizes Leadership donors and top campaigns • Report to the Community • Showcases one-year results of our Impact work in the community March 27, 2013

  5. Digital & Social MediaUp-to-the-minute UW news, info and events • Twitter (@phillysjunited) • Corporate engagement, news, advocacy • Facebook.com/phillysjunited • Event highlights, photos, and Impact work • President’s Newsletter – President/CEO Jill Michal shares her thoughts on timely topics • Monthly Content (for e-blasts, intranet posts, etc.) • A new way to engage in the work of UW each month • Blog Posts at UnitedForImpact.org • Impact work and UW events/volunteers March 27, 2013

  6. VideoA personal look at our Impact • United Way Agenda-Based Videos • At UnitedforImpact.org, available in a variety of formats • Education, income, health content (with more to come!) • Learn more about our Impact agenda and meet individuals whose lives have been impacted by our work March 27, 2013

  7. Information Sheets (I-Sheets)Our work at-a-glance • Overviews • Merger Background, FAQs, Allocation of Dollars, etc. • Community Impact • Community Impact Agenda, 2-1-1, Testimonials, Success by 6, Lubert IDA Program, etc. • Campaign • Power of Your Investment, Building a Campaign Team, LIVE UNITED Sweepstakes, LE Program, etc. • Giving • Leadership & Tocqueville Giving, Loyal Contributors, etc. March 27, 2013

  8. Additional Resources to Share as Available • Sponsorship materials • Align your CSR with United Way events and volunteer opportunities • Public service announcements, radio ads • Media coverage to share • i.e. – Our recent launch of 2-1-1 included a number of audio PSAs and garnered media coverage throughout the region, including placements on NBC 10, ABC 6, the Inquirer, KYW 1060-AM, and publications throughout the footprint March 27, 2013

  9. Tips , Ideas & Things to Know • The key to our communications pieces is their flexibility. • Easily repurposed for a range of vehicles (newsletters, blogs, handouts, listservs, etc.) • May be customized with your logo (please check with your development officer) • Anecdotes may be available for many pieces March 27, 2013

  10. Questions? Carly Keeny, Senior Director of Communications Charmaine Curtis, Communications Manager United Way of Greater Philadelphia and Southern New Jersey

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