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Striving for Excellence in Academic Performance and Commercialization

Striving for Excellence in Academic Performance and Commercialization. Hean-Teik Chuah, Vice-President (R&D) Stephen SC Tam, PhD MBA Multimedia University, Malaysia. "Innovation and Technology Absorption for Growth" Knowledge Economy Forum V Prague, March 28-30, 2006.

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Striving for Excellence in Academic Performance and Commercialization

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  1. Striving for Excellence in Academic Performance and Commercialization Hean-Teik Chuah, Vice-President (R&D) Stephen SC Tam, PhD MBA Multimedia University, Malaysia "Innovation and Technology Absorption for Growth" Knowledge Economy Forum V Prague, March 28-30, 2006

  2. Part 1:GENERAL INTRODUCTION

  3. Facts about Malaysia Population: 26 million GDP/capita = USD4,625 (2004) MMU Twin-Campus

  4. WHY SET UP MMU? • Before 1996, all are government universities • Educational Act (1966) enables Ministry of Higher Education to set up private universities • Private universities have more autonomy in areas of staff recruitment, salary structure, running of universities, and charging of fees. • Autonomy allows the management to run the university as industry wants it to be – more collaboration, more industry-driven syllabi, etc. • MMU is the first private university in Malaysia

  5. FACTS ABOUT MMU as at 12 Jan 2006 Founded in 1996 Two campuses: Cyberjaya, Malacca Language of Instruction: English No. of undergraduate students: 16,500 No. of postgraduate students: 1,900 Percentage of foreign students thereof: 12% No. of countries they come from: 75 No. of academic staff: 850 No. of non-academic staff: 670 Shareholding: 100% owned by Telekom Malaysia p.9

  6. Stephen SC Tam BSc(Eng), MSc, PhD, MBA Professional Development: 5 years as engineer, Hong Kong 18 years university teaching, Singapore 5 years corporate management (founding CEO / COO), Singapore now assoc. prof. & Director of CCTD, MMU, Malaysia Consultancies: USA (1), Singapore (16), Hong Kong (1) Co-Founders of Technology Startups: DataMark Technologies http://www.datamark-tech.com DenseLight Semiconductorshttp://www.denselight.com Professional Publications: >100refereedpapers, 7 patents Scholarships: incl.Commonwealth Scholarship UK, 1981-83

  7. Part 2:CHALLENGES FOR A UNIVERSITY

  8. Waves of Technological Revolution Revolution Industrial Revolution Life Science Agricultural Revolution Electronic Revolution IT Revolution Information Superhighways Integrated Multimedia Networks Automatic Loom Rotation of crops Steam Engine Microprocessors Optical Fibers Steel Television Gas Engine Computer Telephony Car, Air Plane Electricity Stock Breeding Oil Drilling Year 1700 1760 1890 1910 1950 1970 1990 p.6

  9. ROLES OF A UNIVERSITY Key Roles UNIVERSITY is for Creation, Preservation and Dissemination of Knowledge Extracted from www.onelook.com • Added Role of Proactive Commercialization • Univ. can own inventions made under federal funding • To involve actively in commercialization • To try to license to small businesses and U.S. firms • Government gets a royalty-free license for own use Bayh-Dole Act 1980, www.cogr.edu/docs/Bremerarticle.htm p.2

  10. Challenges for Malaysian Universities: • Democratization of Education • Globalization & Internationalization • Knowledge & Innovation-based Economy • Competition • Training of Ready-to-Market and • Ready-to-Evolve Graduates p.7

  11. Part 3:Academic Excellence p.8

  12. Up-to-date Content International Linkages Excellent Staff Graduates Industry, Policy Makers & Community Good Students  State-of-the-Art Facilities Feedback and Quality Control Model for Academic Excellence p.11

  13. What MMU Does for Academic Excellence • Paradigm Shift • Curriculum Development • Advancing R&D • Smart Partnership: Seamless Relationship with Industry • Collaboration with Renowned Research Institutions and Universities • Commercialization & Technopreneur Development p.12

  14. PARADIGM SHIFT Management • Committed to culture of excellence across the whole of management • Transmit the culture to all levels of staff • Invite Industry to the university • Create Joint-Venture activities • Create “Industrial Professorships” • Encourage Industry/University Cross Secondments • Recruitment based on track record/capability p.13

  15. Academic • Experienced staff to mentor junior staff • Emphasis of team research • Seeking external fund for research and top-up salary from research funding/ contract/consultancy • Structure teaching to allow quality research time & secondment to industry • Interaction with industry through joint R&D • Constantly update syllabus to suit industry needs • Research NOT for the sake of research, but for solving real-life problems p.14

  16. Administration • Develop clear Contractual, Intellectual Ownership & Partnership Procedures • Abandon 9-5 Procrastination • Act as Facilitators rather than Gatekeepers p.15

  17. CURRICULUM • STAY FOCUSED AND UPGRADE • ICT • ENGINEERING • CREATIVE MULTIMEDIA • MANAGEMENT & LAW • e-LEARNING • FACING THE NEXT WAVE • LIFE SCIENCES • DISTANCE LEARNING p.16

  18. EDUCATIONAL PROGRAMMES OFFERED • Number of Programmes Offered According to Level: • Postgraduate (Coursework & Research) 27 • Bachelor Degree 66 • Diploma 8 • E-learning programmes = 3 • Programmes offered overseas: • MBA (China Information University, Bunda Mulia • University, Indonesia; Cornerstone College, Singapore) • Bachelor of e-Business (Syrian Virtual University) • Diploma in Creative Multimedia (National Electronic • Media Institute of South Africa)

  19. R&D • EXTERNAL FUNDING • GOVERNMENT (IRPA, MGS, etc.) • INDUSTRY COLLABORATIONS (Intel, Motorola, Nokia, Microsoft, etc.) • INTERNAL FUNDING • RDDI GRANT • ENDOWMENT FUND p.17

  20. Country R&D Expenditure (% of GDP) Scientists and Engineers (per million population) 1998 2000 1985-1995 2000 Australia 1.7 3,166 Canada 1.6 2,656 China 0.7 350 India 0.7 149 Japan 2.9 6,309 2.8 Malaysia 0.4 0.5 500 700 New Zealand 1.0 1,778 Singapore 1.8 2,728 United Kingdom 1.9 2,417 2.5 United States 2.5 3,732 PUBLIC SECTOR R&D EXPENDITURE AND NUMBER OF SCIENTISTS & ENGINEERS FOR SELECTED COUNTRIES p.18 Source: The World Competitiveness Yearbook, 1998, 2000

  21. PARTNERSHIP WITH INDUSTRY Possible Areas of Collaboration: • Source of R&D Funding • Opportunities for Industrial R&D • Consultancy Opportunities for Staff • Technology Transfer thru’ Secondment/Internship • Entrepreneurial Opportunities • Curriculum Development • Adjunct Staff from Industry p.19

  22. INTERNATIONAL COLLABORATION Objectives: • Broaden and Strengthen Skills and Expertise • Exchange of Knowledge and Expertise to University Community • Promote Linkages • Globalization & Internationalization • Centre of Brain Gain p.20

  23. Collaborations & Partnerships “The university collaborates with over 100 international and local industry players including giants like Microsoft, Alcatel, Nokia, Intel, Siemens, Motorola, Fujitsu, and Maxis by way of research, scholarship schemes, industrial training, establishment of laboratories on the campus and staff exchange.” Prof. Datuk Dr. Ghauth Jasmon President, Multimedia University Mr. Bill Gates, Microsoft Mr. Rainer Althoff, Siemens p.21

  24. Examples of Industrial Collaborations p.22

  25. Examples of Industrial Collaborations Schneider’s Power Drive Lab Komag Sputtering Facilities Nokia 3-G Lab Intel Advanced Architecture Lab Intel Microelectronics Lab p.23

  26. Japan • Tokai University Edu. Sys • Tokai Univ. Inst. Of Medical • Science • Tokyo Inst. Of Technology • Waseda University • Keio University • Kyoto University • Osaka Electro-Comm Univ. • Seinan Gakuin University • University of Tsukuba Collaborations with Universities – Asia • Russia • Novosibirsk State Tech. Uni • Mongolia • Mongolia Technical University • Korea • Dongseo University • Suwon Science College & • Univ. of Suwon • Dankook Uni. • Taiwan • Da Yeh University • National Yunlin • Univ. of Science • and Technology • China • China Information University • ZheJiang University • Thailand • Asian Inst. of Technology • Suan Dusit Rajabhat Univ. • Kasetsart University • New Zealand • Massey University • Indonesia • Bunda Mulia University • Singapore • Nanyang Technological University • Cornerstone Institute • Australia • Monash University • Queensland Univ. of Technology • University of Queensland • University of New South Wales • Vietnam • Posts & Telecommunications Inst. of Tech. • CMLC Group of Countries p.24

  27. Collaborations with Universities - Americas, Europe & Russia • U.K. • University of Dundee • University of East London • University of Bradford • University of Sheffield • University of Birmingham • Canada • Alberta University • University of Victoria • Russia • World • Technological Univ. • Belgium • University of Louvain • U.S.A. • MIT • Pennsylvania State Univ. • Purdue University • University of Pittsburg • Univ. of Texas, Arlington • Germany • Technical University Munich • Esslingen University • Dresden University of Technology • International University of Germany • Fachhochschule Hof (Uni. of Applied • Sciences) Germany • Mexico • Monterrey Institute of Technology • France • ENST Bretagne • University of La Rochelle p.25

  28. Collaborations with Universities – Middle East & Indian Sub-Continent • India • Arulmigu Kalasalingam College of Engineering • Anna University • UTL Technologies, Bangalore • netGuru India Pvt. Ltd. • Inst. of Leadership Management • UAE • Ajman Univ. of Science & Technology • Syria • Damascus University • Syrian Virtual University • Iran • Kish University • Shariff University of Technology • Amirkabir Univ. of Science and • Technology • Bangladesh • Bangladesh University of • Engineering & Technology • Islamic Univ. of Chittagong • Oman • Modern College of Business & Science • Ministry of Manpower • Sri Lanka • Arthur C.Clarke Inst. Of • Modern Tech. • Yemen • University of Science & Technology • Sudan • Computer Man University • Ministry of Higher Education • South Africa • National Electronic Media Inst. • Fort Hare University p.26

  29. Part 4: Excellence in Commercialization, Consultancy, and Technopreneur Development p.27

  30. Commercialization, Consultancy & Technopreneur Development Objectives: • Broaden and Strengthen Skills and Expertise • Transfer of Knowledge and Expertise to Society • Promote Linkage between University and Industry • Assist Industry and Government in Identification of Technology and Research Activities • Development of Entrepreneurs and Generation of Revenue for Staff, Alumni and University p.28

  31. Society at large: Higher Productivity, New Jobs, New Products, New Markets $ External Funding Internal Funding $ Commercialize IP & Know-How Technology Licensing Consultancy Technopreneur Development $ Generate IP $ Protect IP Know-How Model for Excellence in C-C-TD p.29

  32. MMU Centre for Commercialisation and Technopreneur Development • Technopreneur Development • Incubate MMU Pre-Start-Up & • Start-Up companies • Organize technopreneurship training • Help build robust biz plans • Funded POC activities • Forge industry linkages • Partnership for growth • Commercialisation • Identify commercially viable projects • Support inventors on patent searches and market research • Funded POC • Venture partner matching • Technology licensing • Legal Advice • IPR Protection • Provide legal advice to • inventors & start-ups on • business matters CCTD’s Scope of Services p.30

  33. Special TD Programs with MDC include… • 1. NTDC • MDC • Microsoft • HP • MMU • 2. JTrend • MDC • SUN • MMU • 3. MDC Grant or Co-funding of TD projects generated by MMU community p.31

  34. MMU is the FIRST UNIVERSITY in South-East Asia to provide FUNDED PROOF-OF-CONCEPT in TECHNOPRENEUR DEVELOPMENT for STUDENTS and ALUMNI

  35. Current Status on Startupsin the TD Program (as at 20 Sept 2005 ) p.32

  36. Examples of Start-Ups p.33

  37. Groomed by MMU E-Transact Biz Focus: A fast and effective express bus electronic ticketing management system that provides connection for multiple bus counters in different towns and locations to enhance efficiency and control • E-ticketing software for express bus operators • Steady streams of revenue with increasing customer base • Many local bus companies have signed up with E-Transact p.35

  38. Five startups are revenue-generating… (as at 31 May 2005) p.37

  39. Part 5:In Summary… p.38

  40. Industry University Policy Makers Community CLOSELY-KNITTED SEAMLESS RELATIONSHIP p.44

  41. MMU Experience Curriculum (Academic Corporate Planning) Student Affairs (Student Affair Committee) Industrial Training (Industrial Training Committee) R&D (R&D Committee) Industry Advisors External Examiners Professional Bodies (IEM, IEE, etc.) Alumni Society Industrial needs, future trends, human resource gaps etc. Students’ needs, problems, assessment, feedbacks, etc. Job competence feedbacks, employment info, suggestions, etc. Quality checking on curriculum, examinations, etc. Students Other supporting units Subject, lecturer assessment, comments, suggestion, etc. Supporting services. Senate Faculty Curriculum, academic matters, rules / regulation, policy etc. Curriculum review, academic matters, etc. Programmes assessment, approval, accreditation, professional requirements etc. Industrial places, recruitment, human resource requirement. Curriculum comparison, recognition, joint-dergee, etc. R&D funding, govt. policy, etc. Other Govt Institutions e.g. MOSTI, KTAK MOHE / EAC / LAN / IEM / BEM Industry Other Universities / Research Ins. p.39

  42. KSFs for MMU * Culture setting - meritocracy in staff recruitment and promotion * Visionary - able to come up with courses that suit industry needs * Selection of students - based on academic merits * Close collaboration with industry in terms of R&D, and in terms of syllabus development * More flexible policies in terms of allowing staff to do consultancy with industry.

  43. Benefits to Students and Staff * More places for students. Public university is heavily subsidized by government 90-95%. So places are limited * More opportunities for staff to do industry-related R&D, more consultancy and so they can earn extra income without compromising quality of education * Open to international students – 12% are from 75 different countries - international experience for all staff and students (25% of staff are international staff)

  44. NATIONAL AWARDS Export Excellence Award 2004 (Services Category) Ministry of International Trade & Industry, Malaysia “Most Progressive University Technopreneurship Initiatives” 20 Aug 2005, Technopreneurs Association of Malaysia “Excellence in R&D, Private Higher Education Institution for University Level”, 20 Dec 2005, Ministry of Higher Education, Malaysia p.40

  45. Thank you very much We like to thank the Czech Republic, World Bank, and MMU for sponsoring our participation in this Forum. Prof Chuah: htchuah@mmu.edu.my Stephen Tam: sctam@mmu.edu.my

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