1 / 5

Need faster website, slow website kills conversions!

Want to reach out to potential customers? In the era of 4G and 5G, customers are looking for faster website. If you ignoring this, you may be in trouble!

_Magicworks_host_
Download Presentation

Need faster website, slow website kills conversions!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Needfasterwebsite,slowwebsitekillsconversions! Theideaoftakingyourbusiness online isforincreasingthecustomerreach.Youwanttoreachouttopotentialcustomersacrosstheworldwhomaybeinterestedinwhatyouprovide.Intheeraof4Gand5G,customersarelookingforfasterwebsite.Ifyouignoringthis,youmaybeintrouble! Today,beforebuyinganyproductcustomersdoresearchonlineandwhentheycometoyourwebsite.InmarketingparlancethisiscalledasZMOTorZeroMomentofTruth.Herethecustomerisgettingfirstexperience/viewofyourproduct(thoughvirtual).Youdonotneedamarketingexperttotellyouhowthisexperienceimpactsbrandrecall,conversionandrevenue.

  2. Somestudieswereconductedforlookingattheconversionratesforecommerceandnon-ecommercetypeofwebsites.Withecommercetheconversiongoalwasaboutpurchaseandwithnon-ecommerceitwasabehaviorrelatedgoal.Letusseewhatoneofthestudyfoundout.Somestudieswereconductedforlookingattheconversionratesforecommerceandnon-ecommercetypeofwebsites.Withecommercetheconversiongoalwasaboutpurchaseandwithnon-ecommerceitwasabehaviorrelatedgoal.Letusseewhatoneofthestudyfoundout. Pagesthatloadedinunderonesecondconvertedataratearound2.5timeshigherthanpagesthatloadedslowerthanfivesecondsormore.– Moz.com

  3. Firstimpressioniscrucial Imaginethatyouarevisitingawebsite,sayofaparticularbrand,tolookforsomethingyouwant.Nowthepagewhichyouaresearchingistakingmoretimetoload,whatwouldyoudo?Waitpatientlytillthepageloads?Oryouwouldjustignore,pressbackbuttonandgotosomeotherwebsite.Obviously,youwouldnotwait. Thismayhappenevenwithanestablishedbrand.So,ifyouaretryingtoestablishyournewbrand,thiskindofsituationoccurringwithyourcustomerswouldprovetobeverycostly,isn’tit?Ifyourwebsiteisslow,youwouldloseagoldenchancetomakethatmarkwithfirstimpression. Itisveryimportantforyoutomakesurethatwebpagesloadfaster.Uservisitingyourwebsitequicklygetswhatheislookingforandgethookedtothevalueproposition.Thisincreasesthechancesofgettinghimconvertedintoabuyer.Onthecontrary,therewouldbehigherbouncerate.Thiswouldstopmanypotentialcustomersreachingyourcompellingvaluepropositionleadingtolessconversions.

  4. JustnotThis,Slowwebsitenegativelyimpactsdigitalmarketing Googleconsiderswebpagespeedasoneofthekeyparameterswhilerankingthepagesonitssearchresults.Hence,itisimperativeforanyentrepreneurlikeyoutomakesurethathis/herbusinesswebsiteloadsfaster. WebsitespeedaffectsevenpaidmarketinglikeGoogleads.Whenuserclicksonyourad,he/sheistakentothelandingpage.Ifyourlandingpageisslow,eitheryoupayhighermoneytogetyouraddisplayedoryouradmaynotdisplayatall.Ineffect,eitherwayyoulose.

  5. Makewebsitefasterwithgoodwebhosting Oneoftheverycrucialfactorindecidingwebpageloadingtimeorspeedisyourweb hosting provider.Youshouldchooseagoodhostingproviderwhichcangiveyoubestofthefeaturestospeedupyourwebsite.Thenenjoytheconversionsandincreasedrevenue.

More Related