Salesforce Marketing Cloud Features

1. W W W . C Y N T E X A . C O M SALESFORCE MARKETING CLOUD FEATURES W H A T Y O U ’ L L G E T INTERACTION STUDIO JOURNEY BUILDER AUTOMATION STUDIO AUDIENCE BUILDER Interaction Studio is a new Marketing Cloud solution that helps companies deliver relevant experiences across multiple channels. Journey Builder, as a campaign planning tool, helps you design and automate Campaigns that guide customers throughout their journey with a brand at various touchpoints. Audience Builder helps to segment the subscribers as per the business needs. Automation Studio helps Marketing Cloud send emails, queries, and import data automatically. MARKETING CLOUD CONNECT MOBILE STUDIO ADVERTISING STUDIO SOCIAL STUDIO mobile studio is a feature of Salesforce Marketing Cloud to boost mobile marketing with personalized SMS messaging, Push notifications,s and char messaging. Advertising Studio helps target the right audiences by coordinating campaigns with social, mobile, sales, and customer service efforts. Marketing Cloud Connect combines the digital marketing capabilities of the Marketing Cloud with data management, segmentation, and campaign management tools in Salesforce. Social Studio is a one- stop solution helping you manage, schedule, create and monitor posts on social media. DATA STUDIO CUSTOMER 360 DATORAMA Datorama is the marketing intelligence platform that brands can make use of to connect all their data, discover deep marketing insights, and better understand campaign performance. Salesforce Customer 360 is the new way to connect apps and deliver unified cross-channel customer experiences under a single Salesforce ID. Data Studio, the premium data ecosystem is the solution for audience discovery, data acquisition, and data provision across the cloud.