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Authors usually spend considerable time researching, writing, editing, designing, and then finally publishing their eBooks. And therein lies the catch; producing a good eBook is not enough to generate the required audience and expected sales.
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How To Market An E-book
Introduction E-book marketing services have evolved in the last few years. They can be the real difference for a book to be able to reach its targeted audience. There are typically two types of eBooks – free and paid. Businesses and authors often offer them for free as a subtle tactic for effective lead generation. Irrespective of if they are free or paid, an eBook takes an equally long time to write, edit and design.
According to research, of the total book sales worldwide, the eBook market share is up by 21% from just 12% in 2013. As much as 65% of B2B marketers use eBooks as a content promotion strategy. most self-published eBooks are lucky to hit 100 sales. But if one is willing to do the work, there’s plenty of potential for success. You need to plan and act on an effective online marketing strategy, whether your goal is to sell a million copies or it is just to connect with the right people who will appreciate your work.
Best eBook Marketing Services • One can opt for a co-marketing campaign. It enables two parties to co-own the content and market it with their respective resources. • Email marketing is the most useful of marketing tools. One should utilize email marketing to promote the eBook with your existing audience. • A PPC campaign to promote one’s eBook is prevalent and with good results. • Reach out to thought leaders and influencers to talk about your eBook.
Creating blog posts generates curiosity and interest about one’s upcoming eBook • One needs to guest blog on popular social media websites about the excerpts from the book. • One can go tongs and hammer on Social media. There is so much mileage one can get from it. • One can set a separate small advertising budget for the target group. • One can reach the target group through social media. There are enough free avenues to exploit and get benefitted from it.
One can join relevant communities and groups and start talking about one’s work(eBook). • A relevant content strategy keeping in mind the different formats should be ready. In conclusion, one has to pursue eBook marketing relentlessly if the desire is to reach far and wide. For authors what to write is far easier compared to marketing an eBook.
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